SRA Retailer Jan 2013.indd - Singapore Retailers Association

31 MAY – 28 JUL2 013ADVERTISING, MARKETING &MEDIA CAMPAIGNSRA, together with our partners, will be aggressively promotingGSS both locally and overseas using a comprehensive range ofadvertising, marketing and media platforms including:• GSS 2013 Official Website: www.greatsingaporesale.com.sg• GSS 2013 Official Facebook Page:www.facebook.com/Offi cialGreatSingaporeSale• GSS 2013 Twitter Campaign: #GreatSingaporeSale• GSS 20th Anniversary Biggest Spender Reward:Point-of-sale materials• Street Banners• Advertisements• Media Campaign• GSS Supplements in SPH Newspapers• Overseas Marketing• Multi-Market Communications Campaign to MasterCard’scardholder base of more than 260 million cards in Asia/Pacifi c,Middle East and AfricaWHY YOU SHOULD PARTICIPATEOver the years, GSS has grown from Orchard Road and MarinaBay to the suburbs, and continues to enjoy strong support fromboth locals and visitors. Retail sales hit S$6 billion in June & July2012. More than 80% of respondents to SRA’s past surveys saidthat participating in GSS gave them higher sales than if they hadnot participated.So join us in celebrating the GSS 20th Anniversary, give yourcustomers great reasons to spend with you, and make Singaporethe place to be this GSS!HOW YOU SHOULD PARTICIPATE1. Retailers / Shopping Malls / Lifestyle Outlets Islandwide:• Incorporate the GSS 20th Anniversary theme into your sales /promotions / events.• Participate in new and exciting ways.• Offer huge discounts, extra value deals, special privileges,value-added promotions, enticing rewards, exciting events, funexperiences and a festive atmosphere to drive spending.• Introduce different offers / merchandise regularly to keepconsumers coming back.• Your sale can be of any duration within the offi cial GSS period,but you are advised to maximise the sales potential of the entire8-week period.2. Use SRA’s GSS 20th Anniversary Biggest Spender Reward/ MasterCard privileges / SPH promotion to supplement yourown spending promotions.3. Prominently display the FREE window decals** from SRA andpromote the GSS 20th Anniversary Biggest Spender Rewardin other ways, to create excitement and encourage spendingat your malls / outlets.All requests for the FREE window decals to be submittedvia www.greatsingaporesale.com.sg/decals by 1 April.** The FREE window decals will be given at SRA’s discretion.4. Submit your confi rmed offers / promotions / events for thechance to enjoy FREE publicity*** from SRA in the GSS 2013Offi cial Website (1 million pageviews expected) / GSS 2013Facebook Page / GSS 2013 Twitter Campaign.All confirmed participation details to be submitted viawww.greatsingaporesale.com.sg/forms by 1 April for theFREE publicity.*** The FREE publicity will be given at SRA’s discretion, andSRA reserves the right to edit as deemed fi t.5. Use the e-coupons / banner ads to increase your presence inthe GSS 2013 Offi cial Website, and to advertise your specialoffers / promotions / events in greater detail. Please downloadthe media kit from www.greatsingaporesale.com.sg/ads.All coupon / ad bookings to be submitted viawww.greatsingaporesale.com.sg/ads at least 5 weeksprior to upload date.6. Supplement the above with your own A&P campaign to increasethe awareness of your offers / promotions / events, as well asthe GSS 20th Anniversary Biggest Spender Reward.7. Use the new GSS 2013 Offi cial Logo in your own pressads, in-store / in-mall collaterals to publicise yourparticipation in GSS, create an impactful sale atmosphere,and remind your customers to charge to MasterCard tobe eligible for the MasterCard rewards and privileges.The logo and usage guidelines are downloadable FREEfrom www.greatsingaporesale.com.sg/logo.We look forward to your active participation and support, and asuccessful GSS 2013 for all.Organiser: Offi cial Card: Supported by:The Retailer 9