Convert ThatSwimming PoolHave you consideredconverting a swimmingpool into a rainwaterharvesting system? Mike Garcia,Enviroscape, converted his swimpond recently, and we have <strong>the</strong>exclusive story Online right now.With today’s emphasis on water conservation, a sufficientinterest created an event out of this project. The City <strong>May</strong>or,<strong>the</strong> news media, and manyinterested pond contractorsand prospective new customersdescended on Mike’s suburbanhome to see how it was done.Now you can offer homeownersa green solution, savingwater, and eliminating anexpensive swimming pool.Convert it! Read <strong>the</strong> storyOnline, along with <strong>the</strong> o<strong>the</strong>rexclusive web articles at pondtrademag.com aRequest info at www.pondtrademag.com/infocard/ # 144 #150‰‰30 POND <strong>Trade</strong> <strong>Magazine</strong> pondtrademag.com
Koi are excellent sales representativesNote from Editor: This article is <strong>the</strong> second in a series byMr. Kodama. The first article, How to be Successful Selling JapaneseKoi, was in <strong>the</strong> Nov/Dec 2009 issue. This second installment wasdelayed, due to Mr. Kodama's work on his upcoming new book,"KOISHI." If you would like re-read <strong>the</strong> first article, you can findit at www.pondtrademag.com.by Mamoru KodamaKodama Koi FarmKeeping your koi alive and healthy, may require a changein how you think about <strong>the</strong>m.There are two key factors -• Koi Sell Themselves• Your Staff are Fish DoctorsKoi Sell ThemselvesWho often are <strong>the</strong> best koi salesmen? The koi <strong>the</strong>mselves.When people buy a puppy at a pet shop, <strong>the</strong>y usually find what<strong>the</strong>y like by looking at <strong>the</strong> puppies that are running aroundcheerfully – not by listening to what <strong>the</strong> salesperson says.That applies to koi as well. People buy koi if <strong>the</strong>y lookbeautiful when <strong>the</strong>y are actively swimming around in <strong>the</strong>holding tanks and display ponds. Therefore, a koi makes itsown excellent sales representative.When a koi dealer is looking for a salesperson to hire,most of <strong>the</strong> people who apply for <strong>the</strong> job usually havesome sales experience. Therefore, <strong>the</strong>y can sell koi with littleproblem. If <strong>the</strong>y have a little bit of knowledge about koi, <strong>the</strong>ymay even have or will develop a better koi sales reputation.However, that could be a blind spot. Dealers will train <strong>the</strong> newperson to become a better koi salesman, but dealers must trynot to forget <strong>the</strong> fact that koi are better sales representativesthan any salesman.In <strong>the</strong> salesman’s mind, his job is only to sell koi. It is notlikely that <strong>the</strong>y are thinking about caring for <strong>the</strong> koi. It maybe <strong>the</strong> lack of this thought, caring for <strong>the</strong> koi and focusing onsales that might become <strong>the</strong> reason koi die.Displaying Koi – Take a look at picture A; you can’t askfor this much friendship from any salesmen. These friendly koiwill be what <strong>the</strong> customer will fall in love with and will love tohave. However, if <strong>the</strong> koi are tired or sick, <strong>the</strong>y wouldn’t beable to show this friendliness to <strong>the</strong> customers.I truly believe that it is more important to provide <strong>the</strong> rightcondition for your koi, as <strong>the</strong>y make naturally good salesrepresentatives, than training salesmen to be excellent. The jobfor <strong>the</strong> staff is to ensure <strong>the</strong> koi are in a lively condition like inpicture A and B (on next page).The place where koi will get sick <strong>the</strong> most is in <strong>the</strong> koidealer’s tanks. In <strong>the</strong> tank, <strong>the</strong> koi are always being watched bycustomers and chased around by nets to be scooped up. Theyoften are injured, tired and stressed by this. Stress causes <strong>the</strong>mto get sick.Feeding – Please look at picture B. Koi dealers usually feed<strong>the</strong>ir koi only a small amount of food, once a day after <strong>the</strong> storecloses. This is because <strong>the</strong>y want <strong>the</strong> water in <strong>the</strong> tank not toget dirty from feeding. However, not feeding enough can make<strong>the</strong> koi weak and sometimes causes <strong>the</strong>m to become sick.<strong>May</strong>/<strong>June</strong> <strong>2010</strong>POND <strong>Trade</strong> <strong>Magazine</strong>31
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