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Notes From the EditorWe enjoy reading comments from you our readers. A couple ofthings I would like to pass along. From the Jan/Feb 2010 issueMom Says to Play Nice, we had a reader think it was, “for sure,going to be a bashing.” But they read the article, they learned a lot andthought it was a great article. We appreciate your comments.We are still getting compliments about the Dress for Success article(on our web site it is called Successful Pond Business Dress Etiquette) fromthe May/Jun 2009 issue. Remember you can always find all our magazinearticles Online, plus our web exclusive articles.In last issue, we neglected to give credit for the article Water Tech - Careand Feeding of Nitrifying Bacteria - CassCo submitted the article. For moreinformation about CassCo see their web site www.cassco-bio.com.Last quick note, (in response to an email from the Netherlands) thearticle Origin of Butterfly Koi was about the evolution of long fin koispecifically at Blue Ridge Fish Hatchery, sorry for any confusion.Be sure to follow us on Twitter (http://twitter.com/pondtrade) andemail me anytime – cindy@pondtrademag.comCindy Graham“I saw your ad inPOND Trade Magazine.”Moving - Let Us KnowIf you have moved, pleaseupdate your address with us.There should be asubscription number printedon the address section of thefront cover. The format willlook something like this,CZN0000012345. It is CZNfollowed by 10 digits.You can email yourchanges to addresschange@pondtrademag.com. Please include the CZNnumber and your OLD Zip-code, as well as the new address in your email.Please also include the zip + 4 if you know it.POND TradeM a g a z i n eStaffPublisherTom Graham 888/356-9895tomg@pondtrademag.comEditorCindy Graham 760/451-2255cindy@pondtrademag.comAdvertising SalesPaul Cohen, Account Executive619/564-6916pcohen@pondtrademag.comTom Graham 888/356-9895tomg@pondtrademag.comGraphic DesignSteve Graysteveg@pondtrademag.comAccounts ReceivableJennifer CorrePO Box 1985Fallbrook, CA 92088-1985WebmasterDustin Grahamdustin@pondtrademag.comPrinterSan Dieguito Publishers, Inc.San Marcos, CA.SubscriptionFor yourFree Subscriptionsee ourweb site www.pondtrademag.comor call 888/356-9895Contact infoPOND Trade Mag azinePO Box 1985 • Fallbrook, CA 92088-1985888/356-9895 • FAX 760/418-4606info@pondtrademag.comwww.pondtrademag.comPOND Trade Magazine, ISSN 1949-0585 is a trade publication of TC Publishing, Inc. Material isselected for its interest to the koi and pond industries, and the publishers accept no responsibility for theaccuracy of content. Reproduction rights by written permission only.POND Trade Magazine is published bi-monthly, starting in January, for $36.95 per year byTC Publishing, Inc., POND Trade Magazine, PO BOX 1985, Fallbrook, CA 92088-1985. Qualifiedapplicants may subscribe at no cost at www.pondtrademag.com. Periodical Postage is paid at Fallbrook,CA and additional offices. For new subscriptions, additional copies, and address changes please call760/451-2255 Pacific, or email subscribe@pondtrademag.com6 POND Trade MagazinePOSTMASTER: ADDRESS SERVICE REQUESTED. Send address changes to: POND Trade Magazine,PO BOX 1985, Fallbrook, CA 92088-1985 © TC Publishing, Inc., 2010Advertising Policies: TC Publishing, Inc. reserves the right to refuse to publish any ad. Submission of an ad toTC Publishing does not constitute a commitment by TC Publishing, Inc. to publish it. Publication of an ad does notconstitute an agreement for continued publication. TC Publishing, Inc. will not be liable for failure to publish an ad asrequested or for more than one incorrect insertion of an ad. In the event of an error or omission in printing or publicationof an ad, TC Publishing, Inc.'s liability shall be limited to an adjustment for the cost of the space occupied by the error,with maximum liability being cancellation of the cost of the first incorrect advertisement or republication of the correctadvertisement. Under no circumstances shall TC Publishing, Inc. be liable for consequential damages of any kind.pondtrademag.com
Publishiers PerspectiveWhat's a white list, and why should I be concerned?Texas legislators are finalizing new laws that dramatically slashthe number of aquatic plants that can be grown and sold intheir State. If you don't sell aquatic plants, and think thisdoesn't impact you THINK AGAIN. Look at the marketing materialsused to sell ponds and pond products, and you will probably seewaterlilies, taro, and other popular aquatic plants. The reason isaquatic plants are a big reason why people buy ponds. If the plantsthey want are no longer available, many will no longer want a pond.Thus, this impacts us all, whether we sell fish or hardware, pondservice or water treatments. We will all see a dramatic drop in sales.Now some of you may be saying, oh Tom. Don't get all dramaticon us. It can't really be that bad. Believe me, IT IS. Here is whatis happening.The Texas Legislature has replaced the long-standing policy ofbanning the sale, of specific plants that are considered noxious orinvasive the "Black List,” with a new yet to be adopted “White List"of plants that will be legal to grow and offer for sale. Aquatic plantsthat are not native to Texas are being classified as exotics, and must beon the white list to sell. The working list to date is conspicuously lackingthe most commercially viable aquatic plants currently being soldin the state such as waterlilies (Nymphaea.) Thus, instead of beingable to offer the thousands of aquatic plant varieties nowavailable, Texas growers and dealers will be limited to only a fewhundred very mundane plants.Marshall Meyer of the Pet Industry Joint Advisory Council(PIJAC), spoke at NAPP recently, and suggested that industry membersbecome informed and involved now. This legislation is currentlyin the public feedback stage, to be finalized December 31, 2010. It istime for us as members of this industry to inform them, in a positiveway, of how they can fulfill the spirit of their mission of protectingnative flora and fauna, without destroying our industry at the sametime. We need for them to understand that the plants on the BlackList are the problem plants, and there is no evidence that the plantswe rely on for our businesses need to be banned.Rolf Nelson, of Nelson Water Gardens, has been actively workingon providing alternative language to the Texas Parks and WildlifeDepartment, who is charged with creating the bills final language.As an industry we can help by submitting additional informationand suggestions for the committee‚s consideration. You can contactRolf directly at rolf@nelsonwatergardens.com or 281/391-4769 foradditional information.Once these regulations are enacted in Texas, the activists pushingthese new regulations will move on to other states, making this anationwide problem.Our industry organizations are now stepping up their activities tobuild awareness of this threat, like the Pet Industry Joint AdvisoryCouncil (PIJAC), International Pond Professional Contractors Association(IPPCA), International Waterlily and Gardens Society (IWGS,)Water Gardeners International (WGI), and National Association ofPond Professionals (NAPP), and they need your support now. It istime for our industry to circle the wagons, and object to wellintended, but ill-advised legislation like this. Otherwise more badlaws will follow, spreading like, well, noxious weeds.PS: For a more in depth look, please visitpondtrademag.com/leg_alertPublisherTom GrahamMay/June 2010N e w • N e wSee an ad that grabs you,and like to know more?Now it’s easier than ever with ournew INFOCARD system.Sometimes it can be a bitof a hassle tracking downadditional information froman advertisement you see.Now we are making iteasier than ever withINFOCARD.All you have to dois log ontopondtrademag.com/infocard, select theadvertisers youwould like moreinformation from,fill in your info andclick send.We will rush yourrequest to everyadvertiser you select,and they will responddirectly to you – Fast.No more waitingtwo to four monthsto get a responsefrom an old fashioned“snail mail” bingo card.Now everything iselectronic, so you will get aresponse in weeks insteadof months.Give it a try now, and seehow our advertisers canhelp you build your bottomline – Fast!pondtrademag.comWEB Exclusive ArticlesHow to get into Lake Management BusinessLive Product Demo Videos from NAPPTom’s Top Marketing TipsRainwater Collection System InstallationPOND Trade Magazine – Digital Editionpondtrademag.com/digitalPaper or electrons? –Now you get tochoose. Have youseen the all digitalversion of PONDTrade Magazine.Check it out today.POND Trade Magazine7• N e w • N e w • N e w
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