Abu Dhabi Environment Strategy 2008-2012

Environmental AwarenessThe design and implementation of an environmental awareness and education strategythat involves all stakeholders is being undertaken, building upon the achievements alreadymade in this regard. The main objective is to encourage the spirit of environmentalcitizenship in the minds and hearts of the various sectors of society.Currently, there is a lack of environmental awareness related information in the Emirateof Abu Dhabi and awareness levels are not monitored and reported, according tointernational best practices. Through the Environmental Awareness Surveys, EAD willidentify trends across various stakeholder groups, and enhance the formalization of amethodology for the rollout of awareness programmes to target audiences.Our Strategic Targets:Our Targetsfor the End of 2012Where Are WeNow?Our Two YearsTarget2008 - 2009• 20 % increase in the number of peopleinformed through outreach• 20 % increase in the number ofprogrammes conducted by EAD withdifferent target groups• 20 % increase of Media Monitors• Increase number of private and publicsector environmental initiatives to 20200,000 per year1063410 %10 %10 %1120