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Cannes 2010: CYBER SHORTLIST

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<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>Cat. No Entry Title AdvertiserProduct Entrant Company Country AgencyNoA01 (Foods & Drinks)A01/009 00186 PUT ON A PANTO BRITVICROBINSONS BBH London UNITED KINGDOM BBH London / PIRATALondonA01/022 00562 MEXICO VIAPACIFICOCREATUREPACIFICO BEER CREATURE Seattle USA CREATURE Seattle / UNIT9 LondonUSAGOODBY SILVERSTEIN &PARTNERS San FranciscoPARTNERS San FranciscoA01/023 00451 ASYLUM 626 FRITO-LAYDORITOS GOODBY SILVERSTEIN &A01/058 01436 SHIRITORI-RING TAKAHASHI SHUZOH TAKAHASHI OGILVY & MATHER JAPANOGILVY & MATHERCO.SHUZOHJAPAN TokyoJAPAN TokyoA01/060 01959 SERENADING WRIGLEYJUICY FRUIT GUM EVOLUTION BUREAU San USAEVOLUTION BUREAU SanUNICORNFranciscoFranciscoA01/072 01778 GOLDEN GRANT GENERAL MILLS GOLDEN GRAHAMS McCANN ERICKSON NEW USAMcCANN ERICKSON NEWYORKYORKA01/073 01211 DORITOSVIRALOCITYFRITO LAY CANADA DORITOSBBDO PROXIMITYCANADA TorontoCANADABBDO PROXIMITYCANADA TorontoA01/084 02042 KING OF CANNES ANHEUSER-BUSCH STELLA ARTOIS UNIT 9 London UNITED KINGDOM MOTHER LondonA01/085 01627 I'M HERE INBEV ABSOLUT VODKA ABSOLUT VODKA GREAT WORKS Stockholm SWEDEN GREAT WORKS StockholmA01/087 02006 WORLD DIAGEODRAUGHTGUINNESSABBOTT MEAD VICKERSBBDO LondonUNITED KINGDOM ABBOTT MEAD VICKERSBBDO LondonA01/090 02272 DOLLAR HOLIDAY BURGER KING DOUBLECHEESEBURGERCRISPIN PORTER +BOGUSKY BoulderUSA CRISPIN PORTER +BOGUSKY BoulderA01/093 01631 ABSOLUT ROCKEDITIONTHE ABSOLUTCOMPANYABSOLUT VODKA GREAT WORKS Stockholm SWEDEN GREAT WORKS StockholmA02 (Automotive Products & Services)A02/011 00998 ECO GRAND PRIX HONDA MOTOR CO. HONDA INSIGHT DRILL Tokyo JAPAN DRILL Tokyo / DENTSUTokyoA02/035 01939 PUBLIC POLO VOLKSWAGEN VOLKSWAGEN ACHTUNG! Amsterdam THEACHTUNG! AmsterdamPOLONETHERLANDSA02/041 01869 ONE THINGLEADS TOANOTHERFIATNEW DOBLÒ <strong>2010</strong> AGÊNCIACLICK ISOBARSão PauloBRAZILAGÊNCIACLICK ISOBARSão PauloA02/053 02263 SHOCKINGBARACKBRAMMOENERTIA CRISPIN PORTER +BOGUSKY BoulderUSA CRISPIN PORTER +BOGUSKY BoulderA02/056 02157 IQ FONT TOYOTATOYOTA IQ HAPPINESS BRUSSELS BELGIUM HAPPINESS BRUSSELSA02/059 01506 THE FUN THEORY VOLKSWAGEN BLUEMOTIONSWEDENTECHNOLOGYDDB STOCKHOLM SWEDEN DDB STOCKHOLM /TRIBAL DDB STOCKHOLMStockholmA04 (Healthcare & Medical)


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>A04/009 02399 LONG LIVE LIFE APOTEK HJÄRTAT PHARMACY CHAIN ÅKESTAM HOLSTStockholmA04/012 01200 OFFICE PONG NOVARTISVOLTAREN SAATCHI & SAATCHIFrankfurtSWEDENGERMANYÅKESTAM HOLSTStockholmSAATCHI & SAATCHIBERLIN / SAATCHI &SAATCHI FrankfurtA05 (Clothing, Footwear & Accessories)A05/006 00421 SPRING/SUMMER WRANGLER EUROPECOLLECTION<strong>2010</strong>A05/007 00510 LAB ULTRA LIGHT UNIQLODOWNA05/016 01623 UNIQLOUNIQLOCALENDARA05/026 01132 ADISYNTH ADIDASALL BLACKSSPONSORSHIPA05/032 00622 COLLECTION UNIQLOTOKYO 2009BLUE BELL JEANS KOKOKAKA Göteborg SWEDEN KOKOKAKA GöteborgWINTER JACKETS MOUNT Tokyo JAPAN MOUNT TokyoBRAND PROMO PROJECTOR Tokyo JAPAN PROJECTOR TokyoTBWA\TEQUILA\DIGITAL\SHIFT AucklandNEW ZEALANDTBWA\TEQUILA\DIGITAL\SHIFT AucklandUNIQLO DENTSU Tokyo JAPAN DENTSU TokyoA06 (Other Consumer Products (including Durable Goods))A06/001 00071 SAMSUNGSHAKEDOWNSAMSUNGSAMSUNG B2100A06/015 00530 VERBATIM MITSUBISHI KAGAKU VERBATIMCHAMPIONSHIP MEDIA CO.STORAGE MEDIAA06/035 00824 SWEDEN'S IKEASULTAN BEDSSLEEPIESTCONTESTFROM STOCKHOLM WITHLOVE StockholmSWEDENFROM STOCKHOLM WITHLOVE StockholmIMG SRC Tokyo JAPAN IMG SRC TokyoFORSMAN & BODENFORSGothenburgSWEDENFORSMAN & BODENFORSGothenburgA06/037 02292 FREE YOUR JABRAHALO ZUPA Copenhagen DENMARK ZUPA CopenhagenDANCEA06/048 02660 IS PARADE KDDI CORPORATION IS SERIES HAKUHODO Tokyo JAPAN HAKUHODO TokyoA07 (Financial Services)A07/019 02065 HALF A BEETLEFOR RAFFLEUNIBANCOUNIBANCO BANKF/NAZCA SAATCHI &SAATCHI São PauloBRAZILF/NAZCA SAATCHI &SAATCHI São PauloA08 (Travel, Entertainment & Leisure)A08/014 00553 WE CHOOSE THE JOHN F. KENNEDYMOONPRESIDENTIALLIBRARYTHE MOONLANDING 40THANNIVERSARYTHE MARTIN AGENCYRichmondUSATHE MARTIN AGENCYRichmond / DOMANISTUDIOS BrooklynA08/021 00606 HAIL THE VILLAIN RUNEENTERTAINMENT/COHAIL THE VILLAIN GRAND CREATIVETorontoCANADAGRAND CREATIVETorontoA08/041 02551 SOUNDS OFHAMBURGALITIONJUNG von MATT Hamburg GERMANY JUNG von MATT HamburgPHILHARMONICORCHESTRA OFHAMBURGPHILHARMONICORCHESTRA OFHAMBURG


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>A08/046 02043 SIMPLEMACHINESTHE MUSEUM OFSCIENCE &INDUSTRYTHE MUSEUM OFSCIENCE &INDUSTRYA08/071 01790 MARK BRADFORD THE WEXNER MARK BRADFORDCENTER FOR THE EXHIBITIONARTSA09 (Retail & E-Commerce, including Restaurants)A09/001 00006 EXPENSE-A-STEAKMALONEY &PORCELLIA09/014 02400 SLEEPLESS ATPLAYGROUNDPLAYGROUNDOUTDOOREQUIPMENT STORESUNIT 9 London UNITED KINGDOM UNIT 9 London / HELPFULSTRANGERS StockholmRESOURCEINTERACTIVE ColumbusUSARESOURCEINTERACTIVE ColumbusRESTAURANT WALRUS New York USA WALRUS New YorkOUTDOOREQUIPMENTSTORESÅKESTAM HOLSTStockholmA09/015 02268 TWELPFORCE BEST BUYBEST BUY CRISPIN PORTER +BOGUSKY BoulderA09/017 02270 BK.COM BURGER KING BURGER KING CRISPIN PORTER +BOGUSKY BoulderA09/024 02318 NIKEID.NIKE JAPAN NIKE HARAJUKUGENERATOR -(FLAGSHIP STORE)HARAJUKUBEACONCOMMUNICATIONS TokyoSWEDENÅKESTAM HOLSTStockholmUSA CRISPIN PORTER +BOGUSKY BoulderUSA CRISPIN PORTER +BOGUSKY BoulderJAPANBEACONCOMMUNICATIONS TokyoA10 (Publications & Media)A10/015 01409 JOHNNY CASHPROJECTA10/038 02675 ETERNALMOONWALKAMERICANRECORDINGS/LOSTHIGHWAY STUDIO BRUSSELS"AIN'T NO GRAVE"ALBUMSTUDIO BRUSSELS@radical.media New York USA @radical.media New YorkMORTIERBRIGADEBrusselsBELGIUMMORTIERBRIGADEBrusselsA11 (Business Products & Services)A11/014 01587 PULPLABS SÖDRA CELL PAPERPULP GARBERGSREKLAMBYRÅ StockholmSWEDENGARBERGSREKLAMBYRÅ StockholmA12 (Advertising & Media)A12/002 00043 BOONE OAKLEY BOONE OAKLEY ADVERTISINGAGENCYA12/008 00780 OMMWRITER HERRAIZ SOTO & CO SELF PROMOTIONTOOLA12/027 02560 HEY! THAT´S MY PORTFOLIO NIGHT PORTFOLIO NIGHTAD8A12/034 02274 CPB GROUP CRISPIN PORTER + CRISPIN PORTER +BOGUSKYBOGUSKYBOONEOAKLEY Charlotte USA BOONEOAKLEY CharlotteHERRAIZ SOTOBarcelonaLEO BURNETT IBERIAMadridCRISPIN PORTER +BOGUSKY BoulderSPAINHERRAIZ SOTOBarcelonaSPAINLEO BURNETT IBERIAMadridUSA CRISPIN PORTER +BOGUSKY BoulderA13 (Commercial Public Services)A13/017 01706 DIGITALINVADERSDIGITAL INVADERSSCHOOL GRUPO W Saltillo MEXICO GRUPO W Saltillo


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>A13/018 02131 YELLOWCHOCOLATEA13/020 01114 ORANGE FRIEND-O-METERYELLOW PAGESORANGEYELLOW COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland/ AIM PROXIMITY AucklandORANGE MOBILE FALLON LONDON UNITED KINGDOM FALLON LONDONA14 (Charities, Public Health & Safety, Public Awareness Messages)A14/005 00046 STANISLAV GOVERNMENT/MINISTRY OF JUSTICE<strong>CYBER</strong>CRIMEAWARENESSCAMPAIGNKONG AmsterdamA14/007 00162 LOVE LETTERSTO THE FUTUREA14/013 00661 1 MILLION CLICKSAGAINSTPOVERTYXENOPHILEALTERNATEMEDIA/GREENPEACE REALITY GAMEINTERNATIONALNATIONAL FILMA14/012 00743 WATERLIFE DRINKING WATERBOARD OF CANADA AWARENESSAMNESTYDEFENSE OFINTERNATIONAL HUMAN RIGHTSXENOPHILE MEDIATorontoTHENETHERLANDSCANADAKONG AmsterdamXENOPHILE MEDIATorontoJAM3 MEDIA Toronto CANADA JAM3 MEDIA TorontoAIR Brussels BELGIUM AIR BrusselsA14/020 00576 LIVE RESCUE COASTGUARD NZ COASTGUARD NZ TRIBAL DDB Auckland NEW ZEALAND TRIBAL DDB AucklandA14/022 00454 SUMMIT ON THESUMMITA14/068 02066 PEE IN THESHOWERA14/071 02493 THE LOTTERY OFLIFEHPGLOBAL CLEANWATER CRISISAWARENESSA14/038 01519 DRIVE THEMOBILOMBOBISCHOEFLICHESHILFSWERKINTERACTIVECHARITY HOTLINEA14/039 01553 DONATE WORDS MISEREORMARIO PENNA HOPE FOR CANCERPATIENTSONCOLOGYINSTITUTESOS ATLANTICFORESTFOUNDATIONSAVE THE CHILDRENSWEDENPRESERVATION OFNATIONALRESOURCESSAVE THECHILDRENORGANISATIONGOODBY SILVERSTEIN &PARTNERS San FranciscoUSAGOODBY SILVERSTEIN &PARTNERS San FranciscoKOLLE REBBE Hamburg GERMANY KOLLE REBBE HamburgRC COMUNICAÇÃO BeloHorizonteF/NAZCA SAATCHI &SAATCHI São PauloLOWE BRINDFORSStockholmBRAZILBRAZILSWEDENRC COMUNICAÇÃO BeloHorizonteF/NAZCA SAATCHI &SAATCHI São PauloLOWE BRINDFORSStockholmA15 (Corporate Information)A15/004 00590 VIRTUAL STRIKE ASSOCIATION OFCOMMUNICATIONCOMPANIESBELGIUMASSOCIATION OFCOMMUNICATIONCOMPANIESBELGIUMA15/019 01168 BRIGHTDANCING TALKTALKX FACTORSPONSORSHIPA15/025 02245 O2 BE THEDIFFERENCEO2 TELEFÓNICAIRELANDTELECOMMUNICATIONSA15/036 01355 ASTRONAUTS LOUIS VUITTON LUXURY & FASHIONPRODUCTSFAMOUS Brussels BELGIUM FAMOUS BrusselsCHI & PARTNERS London UNITED KINGDOM CHI & PARTNERS LondonBRANDO Dublin IRELAND BRANDO Dublin / ROTHCODublinOGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>A15/040 01593 WORLD CUP LOUIS VUITTON LUXURY & FASHION OGILVY FRANCE Paris FRANCE OGILVY FRANCE ParisPRODUCTSA16 (Miscellaneous)A16/008 02215 HANDWRITING COMERCIAL ARGE PILOT PEN GREY ESPAÑA Barcelona SPAIN GREY ESPAÑA BarcelonaB01 (Best Digitally Led Integrated Campaign)B01/001 00075 4320 LA/SYD V AUSTRALIA V AUSTRALIA DROGA5 AUSTRALIASydneyAUSTRALIA DROGA5 AUSTRALIASydneyB01/022 00441 OCEAN RECON DEFENCE FORCE SUBMARINER JOBS VISUAL JAZZ Melbourne AUSTRALIA VISUAL JAZZ MelbourneB01/029 00677 HIGHWAY TOHELLRECRUITINGELECTRONIC ARTS DANTE'S INFERNOVIDEO GAMEWIEDEN+KENNEDYPortlandUSAWIEDEN+KENNEDYPortlandB01/036 00455 SUMMIT ON THESUMMITGLOBAL CLEANWATER CRISISAWARENESSGOODBY SILVERSTEIN &PARTNERS San FranciscoUSAGOODBY SILVERSTEIN &PARTNERS San FranciscoB01/041 00892 HBO IMAGINE HBOTELEVISION BBDO NEW YORK USA BBDO NEW YORKSERVICEB01/061 00858 BABY ELEPHANT ANTWERP ZOO ZOO BOONDOGGLE Leuven BELGIUM BOONDOGGLE LeuvenB01/064 01381 WORLD'SBIGGESTSIGNPOSTNAVIGATIONSERVICESFARFAR Stockholm SWEDEN FARFAR StockholmB01/092 01624 UNIQLOUNIQLOBRAND PROMO PROJECTOR Tokyo JAPAN PROJECTOR TokyoCALENDARB01/093 00791 RECODE DECODE THE VICTORIA AND DECODE DIGITAL SAINT London UNITED KINGDOM SAINT LondonALBERT MUSEUM DESIGNB01/097 01275 BORN TO FIT GAPCLOTHING / DENIM AKQA San Francisco USA AKQA San FranciscoJEANSB01/104 01861 TWEETBOOKS GANDHIBOOKSTORES OGILVY MEXICO MEXICO OGILVY MEXICOB01/105 01890 A HUNDREDLOVERSHPNOKIABOOKSTORESDIESELSPRING/SUMMERCATALOGUEANOMALY UK LONDON UNITED KINGDOM ANOMALY UK LONDONB01/109 00895 LOVE PROJECT STARBUCKS & STARBUCKS & BBDO NEW YORK USA BBDO NEW YORK(RED)(RED)B01/110 00246 TRUE CITY NIKENIKE TRUE CITY AKQA London UNITED KINGDOM AKQA LondonB01/116 01941 PUBLIC POLO VOLKSWAGEN VOLKSWAGENPOLOB01/135 01982 THE GTIVOLKSWAGEN UK VOLKSWAGEN GTIPROJECTMK VIPEPSIACHTUNG! Amsterdam THEACHTUNG! AmsterdamNETHERLANDSDDB UK London UNITED KINGDOM DDB UK LondonB01/141 02520 REFRESH PEPSI TBWA\CHIAT\DAY LA USA TBWA\CHIAT\DAY LAB01/151 02405 HOW HETERO? STOCKHOLM PRIDE GAY FESTIVAL ÅKESTAM HOLSTStockholmSWEDENÅKESTAM HOLSTStockholmB01/153 02580 FLYNN LIVES! DISNEYTRON LEGACY 42 ENTERTAINMENTPasadenaUSA42 ENTERTAINMENTPasadenaB01/164 02519 REPLAY GATORADEGATORADE TBWA\CHIAT\DAY LA USA TBWA\CHIAT\DAY LA


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>B01/173 02293 BRANDJOURNALISMB01/205 01512 RECRUITMENT2009MICROSOFTSWEDISH ARMEDFORCESB01/207 01514 THE FUN THEORY VOLKSWAGEN BLUEMOTIONSWEDENTECHNOLOGYBIEB JWT New York USA JWT New YorkRECRUITMENT DDB STOCKHOLM SWEDEN DDB STOCKHOLMDDB STOCKHOLM SWEDEN DDB STOCKHOLMC01 (Foods and Drinks)C01/023 02522 BEATBOX PERFETTI VAN MENTOS BBH London UNITED KINGDOM BBH LondonC01/025 02254 CROUSTI MELLE FINDUS FRANCE EXPRESS MEALS GREY PARIS FRANCE GREY PARISEXPRESSC01/026 02436 PLANTS DIAGEOCACIQUE DOUBLEYOU Barcelona SPAIN DOUBLEYOU BarcelonaC02 (Automotive Products & Services)C02/017 00542 SPORTS CARFROMSTUTTGARTMERCEDES-BENZC02/021 01151 CREATE YOUROWN BANNERBMW GROUPSLS AMG WING-DOOR MODELELEPHANT SEVENHamburgGERMANYELEPHANT SEVENHamburg / PIXELPARKBerlinBMW Z4 ROADSTER PLAN.NET Munich GERMANY PLAN.NET Munich /SERVICEPLAN MunichC02/026 01439 ROAD GRIP DEKKMESTERN TYRE DEALERSHIP MEDIAFRONT Oslo NORWAY MEDIAFRONT OsloC02/055 01578 FALL RENAULT ITALIA MÉGANESAATCHI & SAATCHI ITALY SAATCHI & SAATCHISPORTOURC02/067 02540 BABY BOOM RENAULTAUTOMOTIVE PUBLICIS NET Paris FRANCE PUBLICIS NET ParisC02/069 02382 FOX INSIDE OUT VOLKSWAGEN FOX ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São PauloC03 (Cosmetics, Beauty & Toiletries)C03/007 01717 SCENTED NATURAKAIAK FRAGANCE ID\TBWA São Paulo BRAZIL ID\TBWA São PauloBANNERC03/008 01754 VHA UNILEVERAXE BBH New York USA BBH New YorkC03/009 01756 WAKE UP & STAYALERTUNILEVERAXE RISE BBH New York USA BBH New YorkC06 (Other Consumer Products)C06/001 00147 RESIZE-A-ROOM IKEAIKEA MEMAC OGILVY &MATHER DubaiC06/002 00298 MUSICAL IKEABENNO CD & DVD MEMAC OGILVY &SHELVESTOWERMATHER DubaiC06/016 01441 TINY THINGSMAKE A BIGDIFFERENCEIKEAFURNITUREDEALERC06/027 00547 SECOND OPINION APPLEMAC MEDIA ARTS LAB LosAngelesUNITED ARABEMIRATESUNITED ARABEMIRATESMEMAC OGILVY &MATHER DubaiMEMAC OGILVY &MATHER DubaiMEDIAFRONT Oslo NORWAY MEDIAFRONT OsloUSAMEDIA ARTS LAB LosAngelesC07 (Financial Services)


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>C07/005 00728 ZOOM DALE ALCOCK NEW HOME LONGTAIL PERTH AUSTRALIA LONGTAIL PERTHHOMESBUILDERC07/012 01270 FIRE EXITOINSURANCE SANCHO BBDOCOLOMBIA BogotáCOLOMBIA SANCHO BBDOCOLOMBIA BogotáC08 (Travel, Entertainment & Leisure)C08/033 02590 MASSAGE VIRGIN ATLANTIC TRAVEL Y&R New York USA Y&R New YorkC08/034 02591 BECOMING VIRGIN ATLANTIC TRAVEL Y&R New York USA Y&R New YorkC08/035 02592 BEAUTY SLEEP VIRGIN ATLANTIC TRAVEL Y&R New York USA Y&R New YorkC08/036 02593 FIVE THINGS VIRGIN ATLANTIC TRAVEL Y&R New York USA Y&R New YorkC08/037 02594 IMPATIENT VIRGIN ATLANTIC TRAVEL Y&R New York USA Y&R New YorkC09 (Retails & E-Commerce, incl. Restaurants)C09/010 02283 VALUE MENU BURGER KING VALUE MENU CRISPIN PORTER +BOGUSKY BoulderC09/014 02547 LAMP IKEA DEUTSCHLAND IKEA GRABARZ & PARTNERHamburgUSA CRISPIN PORTER +BOGUSKY BoulderGERMANY GRABARZ & PARTNERHamburgC10 (Publications & Media)C10/020 02609 THE PACIFIC CANAL+THE PACIFIC TVSERIESSHACKLETON Madrid SPAIN SHACKLETON MadridC11 (Business Products & Services)C11/007 00459 NOW CLOCK SPRINTMOBILE PHONE GOODBY SILVERSTEIN &PARTNERS San FranciscoUSAGOODBY SILVERSTEIN &PARTNERS San FranciscoC11/010 00567 NEW YORK TIMESTAKE OVERCISCOVIDEOCOMMUNICATIONOGILVY WEST Culver City USA OGILVY WEST Culver CityC11/019 02631 LOVE FEDEXCOURIERSERVICESC12 (Advertising & Media)C12/003 02153 SOUNDIMPRESSIONSGENETIX SOUNDSTUDIOSOUND STUDIODDB BRASIL São Paulo BRAZIL DDB BRASIL São PauloCHANGE INTEGRATEDWarsawPOLANDCHANGE INTEGRATEDWarsawC14 (Charities, Public Health & Safety, Public Awareness)C14/004 00050 NEW YEAR GOVERNMENT/MINISTRY OF HOMESAFER STREETS KONG Amsterdam THENETHERLANDSC14/014 00856 BATTERED AFFAIRS WIENERWOMEN'S SHELTER DRAFTFCB PARTNERS AUSTRIAWOMAN'S FRAUENHÄUSERViennaSHELTERC14/022 01157 RECYCLE BIN UN WORLD FOOD UN WORLD FOODPROGRAMME PROGRAMMEKONG AmsterdamDRAFTFCB PARTNERSViennaSERVICEPLAN Munich GERMANY SERVICEPLAN Munich /PLAN.NET Munich


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>C14/043 02524 TURN AROUND BARNARDO'S CHARITY BBH London UNITED KINGDOM BBH LondonC14/049 02100 GRAFFITI AIDESAIDES TBWA\PARIS FRANCE TBWA\PARISD01 (Best Copywriting)D01/024 01314 NIGHTVIEW DAIMLERMERCEDES-BENZ SCHOLZ & VOLKMERWiesbadenGERMANY SCHOLZ & VOLKMERWiesbadenD01/028 01863 TWEETBOOKS GANDHIBOOKSTORES OGILVY MEXICO MEXICO OGILVY MEXICOD01/032 02285 DOLLAR HOLIDAY BOOKSTORESBURGER KING DOUBLECHEESEBURGERCRISPIN PORTER +BOGUSKY BoulderUSA CRISPIN PORTER +BOGUSKY BoulderD01/043 02525 THE MAN WHOWALKEDAROUND THEWORLDDIAGEOJOHNNIE WALKER BBH London UNITED KINGDOM BBH LondonD02 (Best Music/Sound Design)D02/003 00422 SPRING/SUMMER WRANGLER EUROPECOLLECTION<strong>2010</strong>BLUE BELL JEANS KOKOKAKA Göteborg SWEDEN KOKOKAKA GöteborgD02/010 01323 GRAFFITI AIDESAIDES TBWA\PARIS FRANCE TBWA\PARISD02/019 01558 PARALLEL LINES PHILIPSCINEMA 21:9 TV TRIBAL DDB AMSTERDAM THENETHERLANDSTRIBAL DDB AMSTERDAM/ DDB UK LondonD02/023 01757 VHA UNILEVERAXE BBH New York USA BBH New YorkD02/030 02553 SOUNDS OFHAMBURGD02/032 02155 SOUNDIMPRESSIONSD02/034 01995 NIKE MUSICSHOED02/038 02133 SYMPHONIADIGITALPHILHARMONICORCHESTRA OFHAMBURGGENETIX SOUNDSTUDIONIKE JAPANVODAFONEPHILHARMONICORCHESTRA OFHAMBURGSOUND STUDIONIKE FREE RUN+JUNG von MATT Hamburg GERMANY JUNG von MATT HamburgCHANGE INTEGRATEDWarsawWIEDEN+KENNEDYTOKYOPOLANDJAPANCHANGE INTEGRATEDWarsawWIEDEN+KENNEDYTOKYOVODAFONE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO AucklandD02/040 02228 SINGING TWEET KDDI CORPORATION IIDA GROUND Tokyo JAPAN GROUND Tokyo /PROJECTOR TokyoD03 (Animation)D03/001 00037 RUO AND RUCO MARUISHINJUKU MARUIDEPARTMENTSTORED03/006 00529 VERBATIMCHAMPIONSHIPD03/009 00554 WE CHOOSE THEMOONMITSUBISHI KAGAKUMEDIAJOHN F. KENNEDYPRESIDENTIALLIBRARYVERBATIMSTORAGE MEDIATHE MOONLANDING 40THANNIVERSARYDRILL Tokyo JAPAN DRILL Tokyo / DENTSUTokyoIMG SRC Tokyo JAPAN ADK TokyoTHE MARTIN AGENCYRichmondUSATHE MARTIN AGENCYRichmond / DOMANISTUDIOS Brooklyn


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>D03/011 00462 AND THEN THEREWAS SALSAFRITO-LAYTOSTITOSGOODBY SILVERSTEIN &PARTNERS San FranciscoUSAGOODBY SILVERSTEIN &PARTNERS San FranciscoD03/013 00802 ADIDASTEAMGEISTADIDASADIDASD03/028 00792 RECODE DECODE THE VICTORIA AND DECODEALBERT MUSEUM EXHIBITIONNORTH KINGDOMSkellefteaSWEDENNORTH KINGDOMSkellefteaSAINT London UNITED KINGDOM SAINT LondonD04 (Interface & Navigation)D04/002 00025 PHOTOGRAPHSTIME:LINEPHOTOGRAPHYSTUDIOD04/007 00900 HBO IMAGINE HBOTELEVISIONSERVICED04/015 00423 SPRING/SUMMERCOLLECTION<strong>2010</strong>D04/018 00555 WE CHOOSE THEMOOND04/022 00463 SUMMIT ON THESUMMITMURAKAMI DESIGNOFFICE TokyoJAPANMURAKAMI DESIGNOFFICE TokyoBBDO NEW YORK USA BBDO NEW YORK / THEBARBARIAN GROUP NewYorkWRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg SWEDEN KOKOKAKA GöteborgTHE MOONLANDING 40THANNIVERSARYCOMPUTERTHE MARTIN AGENCYRichmondGOODBY SILVERSTEIN &PARTNERS San FranciscoUSAUSATHE MARTIN AGENCYRichmond / DOMANISTUDIOS BrooklynGOODBY SILVERSTEIN &PARTNERS San FranciscoD04/028 01091 GRIP LIMITED GRIP LIMITED ADVERTISING GRIP LIMITED Toronto CANADA GRIP LIMITED TorontoAGENCYD04/052 01799 ARE YOU ON THE NISSAN EUROPE NISSAN CUBE DNA Neuilly-sur-Seine FRANCE DNA Neuilly-sur-SeineLIST?D04/057 02356 JOHANNESLEONARDOCREATIVE AGENCY JOHANNES LEONARDONew YorkUSAJOHANNES LEONARDONew YorkD04/073 01607 APPIE FROMALBERT HEIJND04/075 02017 THINKINGSPACESHIROSHI SEOJOHN F. KENNEDYPRESIDENTIALLIBRARYHPJOHANNESLEONARDOALBERT HEIJNTHE ECONOMISTSUPERMARKET ICEMOBILE Amsterdam THENETHERLANDSTHE ECONOMIST ABBOTT MEAD VICKERS UNITED KINGDOMBBDO LondonICEMOBILE Amsterdam /MUSE AMSTERDAMABBOTT MEAD VICKERSBBDO LondonD05 (Illustration and Graphic Design)D05/001 00008 SPACE ODDITY MICHELBERGERHOTELMICHELBERGERHOTELD05/012 00556 WE CHOOSE THEMOOND05/016 00803 ADIDASTEAMGEISTJOHN F. KENNEDYPRESIDENTIALLIBRARYADIDASTHE MOONLANDING 40THANNIVERSARYADIDASMICHELBERGER HOTELBERLINTHE MARTIN AGENCYRichmondNORTH KINGDOMSkellefteaGERMANYUSASWEDENMICHELBERGER HOTELBERLIN / PLANTAGEBERLINTHE MARTIN AGENCYRichmond / DOMANISTUDIOS BrooklynNORTH KINGDOMSkellefteaD05/024 00249 TRUE CITY NIKENIKE TRUE CITY AKQA London UNITED KINGDOM AKQA London


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>D05/034 01699 ADMIRABLE FORDFORD EDGE JWT BRAZIL São Paulo BRAZIL JWT BRAZIL São PauloWORLDD05/036 01701 STRANGE DAYS FORDFORD RANGER JWT BRAZIL São Paulo BRAZIL JWT BRAZIL São PauloD05/060 02019 THINKINGSPACESTHE ECONOMISTTHE ECONOMISTABBOTT MEAD VICKERSBBDO LondonUNITED KINGDOMABBOTT MEAD VICKERSBBDO LondonD06 (Photography)D06/008 01806 MUSEUM OFPOWERD06/011 02020 THINKINGSPACESPUMATHE ECONOMISTPUMA FOOTBALLPOWER LINETHE ECONOMISTSYRUP New York USA SYRUP New YorkABBOTT MEAD VICKERSBBDO LondonUNITED KINGDOMABBOTT MEAD VICKERSBBDO LondonD07 (Best Use of Video)D07/005 00902 HBO IMAGINE HBOTELEVISIONSERVICED07/014 00424 SPRING/SUMMERCOLLECTION<strong>2010</strong>D07/020 01092 RECRUITMENT2009D07/026 00673 JACK AND SUZYWELCHD07/043 01625 UNIQLOCALENDARBBDO NEW YORK USA BBDO NEW YORK / THEBARBARIAN GROUP NewYorkWRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg SWEDEN KOKOKAKA GöteborgSWEDISH ARMEDFORCESMICROSOFTUNIQLORECRUITMENTNORTH KINGDOMSkellefteaSWEDENNORTH KINGDOMStockholm / DDBSTOCKHOLMIT'S EVERYBODY'S JWT New York USA JWT New YorkBUSINESS SHOWBRAND PROMO PROJECTOR Tokyo JAPAN PROJECTOR TokyoD07/052 01567 PARALLEL LINES PHILIPSCINEMA 21:9 TV TRIBAL DDB AMSTERDAM THENETHERLANDSTRIBAL DDB AMSTERDAM/ DDB UK LondonD07/086 01358 ANNIE MICHAEL LOUIS VUITTON LUXURY & FASHION OGILVY FRANCE Paris FRANCE OGILVY FRANCE ParisPRODUCTSD07/087 01359 ASTRONAUTS LOUIS VUITTON LUXURY & FASHION OGILVY FRANCE Paris FRANCE OGILVY FRANCE ParisPRODUCTSD07/088 01596 WORLD CUP LOUIS VUITTON LUXURY & FASHION OGILVY FRANCE Paris FRANCE OGILVY FRANCE ParisPRODUCTSD07/092 02527 FAN VIDEO MYSPACEMYSPACE MUSIC BBH London UNITED KINGDOM BBH LondonE01 (Mobile Advertising)E01/022 00724 INTERACTIVECATALOGUEE01/041 01119 SEERWIMBLEDONIKEAIBMIKEAINNOVATIVESOLUTIONSMOBILE DREAMSFACTORY MadridSPAINMOBILE DREAMSFACTORY MadridOGILVYONE London UNITED KINGDOM OGILVYONE London


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>E01/044 01126 REAL RACING GTI VOLKSWAGEN <strong>2010</strong> GTI AKQA Washington USA AKQA WashingtonE01/050 01175 AUTOTRADER TRADER MEDIA AUTOTRADER SAPIENTNITRO Miami USA SAPIENTNITRO MiamiE01/051 01237 IHOBO GROUP DEPAUL UKYOUTH HOMELESS PUBLICIS London UNITED KINGDOM PUBLICIS LondonCHARITYE01/052 01280 BORN TO FIT GAPCLOTHING/DENIM AKQA San Francisco USA AKQA San FranciscoJEANSE01/057 00252 TRUE CITY NIKENIKE TRUE CITY AKQA London UNITED KINGDOM AKQA LondonE01/070 00364 RED FLAG VF APPAREL THE NORTH FACE OGILVY SHANGHAI CHINA OGILVY SHANGHAIE01/084 00632 PHONEBOOK KODANSHAKODANSHA DENTSU Tokyo JAPAN DENTSU TokyoEDITORIALE01/086 02243 LAST CALL NBC UNIVERSAL 13TH STREET JUNG von MATT Hamburg GERMANY JUNG von MATT HamburgGLOBAL NETWORKSE02 (Interactive Tools (for PCs, MACs, etc))E02/005 00783 OMMWRITER HERRAIZ SOTO & CO SELF PROMOTIONTOOLE02/010 00662 POVERTY ISMODERNDEFENSE OFHUMAN RIGHTSE02/015 00586 THE RACE 1.0B McLARENVODAFONEMcLARENMERCEDESE02/020 00514 ZDFMEDIATHEK ZWEITESZDF PUBLICDEUTSCHES TELEVISIONFERNSEHEN STATIONHERRAIZ SOTOBarcelonaSPAINHERRAIZ SOTOBarcelonaAIR Brussels BELGIUM AIR BrusselsWORK CLUB London UNITED KINGDOM WORK CLUB LondonSYZYGY Bad Homburg GERMANY SYZYGY Bad HomburgE02/037 00793 RECODE DECODE THE VICTORIA AND DECODESAINT London UNITED KINGDOM SAINT LondonALBERT MUSEUM EXHIBITIONE02/040 02309 HELLO BABY PROCTER & GAMBLE PAMPERS STRAWBERRYFROG New USASTRAWBERRYFROG NewYorkYorkE02/062 02176 THE MATCHTRACKERSPORTSWEAR 180 AMSTERDAM THENETHERLANDS180 AMSTERDAME02/063 02506 COMIC SANSDESTROYERAMNESTYINTERNATIONALADIDASINTERNATIONALHAPPINESSBRUSSELSJOB APPLIANCE HAPPINESS BRUSSELS BELGIUM HAPPINESS BRUSSELSE02/068 02159 IQ FONT TOYOTATOYOTA IQ HAPPINESS BRUSSELS BELGIUM HAPPINESS BRUSSELSE02/069 02216 HANDWRITING COMERCIAL ARGE PILOT PEN GREY ESPAÑA Barcelona SPAIN GREY ESPAÑA BarcelonaE03 (Community Applications)E03/006 00209 NONJA SAMSUNGSAMSUNG ST1000 TRAKTOR Vienna AUSTRIA TRAKTOR ViennaELECTRONICSVOLVO CARTHECORPORATIONNETHERLANDSE03/038 01448 AROUND THEWORLDE03/047 01961 MOB THERAINBOWWRIGLEYVOLVO DRIVE CARRANGESKITTLESE03/048 02174 WE'RE ALL FANS RECORDING 52ND ANNUALACADEMY OF LOS GRAMMY AWARDSANGELESEURO RSCG 4DAMSTERDAMEVOLUTION BUREAU SanFranciscoUSAEURO RSCG 4DAMSTERDAMEVOLUTION BUREAU SanFranciscoTBWA\CHIAT\DAY LA USA TBWA\CHIAT\DAY LA


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>E03/049 02000 THE PROFILER PROXIMUSMOBILE PROVIDER FAMOUS Brussels BELGIUM FAMOUS BrusselsE03/050 00253 TRUE CITY NIKENIKE TRUE CITY AKQA London UNITED KINGDOM AKQA LondonE03/051 01943 MADAMETRESESTIVODAFONE 360 ACHTUNG! Amsterdam THENETHERLANDSJAPANTOKYOE03/057 01996 TASUKI TWITTER NIKE JAPAN NIKE RUNNING WIEDEN+KENNEDYE03/061 00838 FACEBOOKSHOWROOMDEPARTMENTSTOREFORSMAN & BODENFORSGothenburgSWEDENACHTUNG! Amsterdam /THEY AmsterdamWIEDEN+KENNEDYTOKYOFORSMAN & BODENFORSGothenburgE03/088 02050 FRIEND-O-METER ORANGEORANGE UNIT 9 London UNITED KINGDOM FALLON LONDONE03/092 01602 VIRTUAL SEXUALTRANSMITTEDDISEASEVODAFONEIKEAMTV BELGIUMSTAYINGALIVE.ORG DUVAL GUILLAUMEAntwerpBELGIUMDUVAL GUILLAUMEAntwerpE03/108 02130 SHOWERPOOLINGUNILEVERAXE zig Toronto CANADA zig TorontoE04 (Games)E04/008 00528 VERBATIMCHAMPIONSHIPE04/020 00564 DUDE, WHERE'SMY BAR?VERBATIMSTORAGE MEDIABUTTERFINGERCHOCOLATE BARE04/035 00254 221B WARNER BROS. SHERLOCKPICTURESHOLMES: THEMOVIEE04/043 01987 MONOPOLY CITYSTREETSE04/044 01988 A TRIVIALEXPERIMENTE04/046 02671 LETRANSPIRATEURMITSUBISHI KAGAKUMEDIANESTLÉHASBROHASBROAXE FRANCEMONOPOLY CITYGAMEBOARDTRIVIAL PURSUITBOARDGAMEIMG SRC Tokyo JAPAN ADK TokyoTHRESHOLDINTERACTIVE Culver CityUSATHRESHOLDINTERACTIVE Culver CityAKQA London UNITED KINGDOM AKQA London / HIDE &SEEK LondonDDB UK London UNITED KINGDOM DDB UK LondonDDB UK London UNITED KINGDOM DDB UK London / UPROARNew YorkANTI-PERSPIRANT BUZZMAN Paris FRANCE BUZZMAN ParisE05 (Other Digital Channels)E05/003 00154 REAL GOODEXPERIMENTE05/016 01165 SMILEACTIVATEDVENDINGMACHINEE05/021 01383 WORLD'SBIGGESTSIGNPOSTE05/027 01997 NIKE MUSICSHOEBLU DOTUNILEVERE05/018 00817 CHALKBOT NIKE LIVESTRONG NIKE LIVESTRONGFOUNDATION FOUNDATIONNOKIANIKE JAPANREAL GOOD CHAIR MONO Minneapolis USA MONO MinneapolisWALL'S ICE CREAM SAPIENTNITRO Miami USA SAPIENTNITRO MiamiNAVIGATIONSERVICESNIKE FREE RUN+WIEDEN+KENNEDYPortlandUSAWIEDEN+KENNEDYPortlandFARFAR Stockholm SWEDEN FARFAR StockholmWIEDEN+KENNEDYTOKYOJAPANWIEDEN+KENNEDYTOKYO


<strong>Cannes</strong> <strong>2010</strong>: <strong>CYBER</strong> <strong>SHORTLIST</strong>F03/067 00841 FACEBOOKSHOWROOMF03/070 02358 UNDERGROUNDPUZZLEF03/072 01230 DORITOSVIRALOCITYIKEADAFFY'SFRITO LAY CANADADEPARTMENTSTOREDAFFY'SDORITOSFORSMAN & BODENFORSGothenburgJOHANNES LEONARDONew YorkBBDO PROXIMITYCANADA TorontoÅKESTAM HOLSTStockholmSWEDENUSACANADAF03/075 02418 FOREVER YOUNG POSTENTHE SWEDISHPOSTSWEDENF03/081 02535 FAN VIDEO MYSPACEMYSPACE MUSIC BBH London UNITED KINGDOM BBH LondonFORSMAN & BODENFORSGothenburgJOHANNES LEONARDONew YorkBBDO PROXIMITYCANADA TorontoÅKESTAM HOLSTStockholmTotal Entries:242

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