UIAA logo guidelines

aUIAA - International Mountaineering and Climbing Federationthe UIAA logoThis style guide is designed to help with the correct implementation of the UIAA’s newidentity. It will also be useful aid when instructiong printers, signwriters and othersemployed to produce branded items.In order to maintain the integrity of our new identity and what it represents, it isimportant to apply all the elements of the toolkit properly and consistently across allour communications materials.3

The UIAA logoa.1 Logo elementsaThe UIAA logo is composed by the symboldesign and the logotype in a portraitconfiguration (preferred version).The Word Mark (logotype) may be usedalone only for special application and withthe written permission of UIAA.logotypelogotype Symbol

The UIAA logoa.2 Portrait versiona5

The UIAA logoa.6 Minimum sizesaPrint sizeScreen sizeThe minimum size rules apply to print andon screen applications such as the Weband PowerPoint.2mm / 0,0787 inch10 pixelSmall size signature usage should beconsidered for special cases only, wherespace is limited.2mm / 0,0787 inch10 pixelNever reproduce the symbol at theminimum size when more space isavailable.2mm / 0,0787 inch10 pixel9

The UIAA logoa.7 Clear spaceaXXMaintaining a clean and uncluttered areaaround the UIAA logo logos maximizes thevisual impact of these key brand elements.XThe amount of clear space on all sidesXof the UIAA company logo must be equal tothe height of the letter “A” (also known asthe x-height).XXXXX10

The UIAA logoa.8 Colour paletteaInstitutional coloursPANTONE 307 Process BlackThe primary colours of UIAA are Pantone307 and Pantone Process Black. Whenreproducing UIAA colours always match tothe Pantone® coated equivalent.Special colour (gold and silver) are only forspecial applications and should be usedonly after the written approval of UIAA.CMYK Cyan 100%Magenta 12%Black 27%Black 100%MONO Black 100%Black 50%Special colourGold 876CSilver 8002 C11

The UIAA logoa.9 Primary logo- coloursaFull colourWherever possible, please use the fullcolour version of the UIAA Logo as this isthe preferred and recommended version.The one colour versions are provided forcreative flexibility and for special uses.one colour12

a.10The UIAA logoPrimary logo- reverse versionsaWhenever possible, the UIAA Logo shouldappear always in positive form.If the positive form is not usable, the UIAAlogo may appear in white on the UIAA blue.It may also appear in white on black andgrey backgrounds.13

The UIAA logoa.11 Secondary logo- coloursaFull colourOne colour14

a.12The UIAA logoSecondary logo- reverse versionsa15

a.14The UIAA logoFonts - exampleLorem IpsumClaritas est etiam processus dynamicus, qui sequiturmutationem consuetudium lectorum. Mirum est notarequam littera gothica, quam nunc putamus parumclaram, anteposuerit litterarum formas humanitatisper seacula quarta decima et quinta decima. Eodemmodo typi, qui nunc nobis videntur parum clari, fiantsollemnes in futurum.Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt ut laoreet doloremagna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat. Duis autem vel eum iriure dolor inhendrerit in vulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros et accumsan et iustoodio dignissim qui blandit praesent luptatum zzril delenit augueduis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option conguenihil imperdiet doming id quod mazim placerat facer possim assum.Typi non habent claritatem insitam; est usus legentis in iis quifacit eorum claritatem. Investigationes demonstraverunt lectoreslegere me lius quod ii legunt saepius.17

UIAA - International Mountaineering and Climbing FederationThe Composite logoThis style guide is designed to help with the correct implementation of the UIAA’s newidentity. It will also be useful aid when instructiong printers, signwriters and othersemployed to produce branded items.In order to maintain the integrity of our new identity and what it represents, it isimportant to apply all the elements of the toolkit properly and consistently across allour communications materials.Introduction18

.1The composite LogoLogo elementsbOfficial Sponsors of UIAA may combinetheir name or Corporate Logo with theOfficial Logo to form a Composite Logo.The graphic standards and colourreferences defined in this Manual alsoapply to the UIAA Logo used within theCOMPANYLOGOComposite Logo.The Composite Logo must be reproducedin its exact configuration; none of theelements may be altered or repositioned.OFFICIAL SPONSOR19

.2The composite LogoClear spacebYX2YThe Composite Logo can be reproducedXonly in a portrait format.The Official Sponsors Logo is reproducedon the right hand side. The area designatedfor the Corporate Logo should be no largerthan that indicated.ZCOMPANYLOGOZXOFFICIAL SPONSORY/10X20

.3The composite LogoExample official sponsorbLOGOCOMPANYOFFICIAL SPONSOROFFICIAL SPONSOROFFICIAL SPONSOROFFICIAL SPONSOR21

cUIAA - International Mountaineering and Climbing FederationThe Safety label logoThis style guide is designed to help with the correct implementation of the UIAA’s newidentity. It will also be useful aid when instructiong printers, signwriters and othersemployed to produce branded items.In order to maintain the integrity of our new identity and what it represents, it isimportant to apply all the elements of the toolkit properly and consistently across allour communications materials.22

The safety label logoc.1 Logo elementscPrimary logoThe UIAA Safety Label logo trademark isregistered internationally and may only beused for products that have been certifiedby the UIAA and registered as such.The Safety Label logo preferred versionis white on a blue background but, underspecial circumstances, the black and whiteversion can be used.Word mark23

The safety label logoc.2 Use on equipmentcThe UIAA Safety label logo should alwaysbe used on print applications, websites, etc.UIAA word mark should only be used onXequipment if the primary logo is less than 8mm (Y) or if the equipment material doesn’tallow a full colour logo .Whenever is not possible to print on theequipment material surface, the embossedYversion is allowed.X=2mmY=8mm24

The safety label logoc.3 Clear spacecMaintaining a clean and unclutteredarea around the UIAA Safety Label logoXmaximizes the visual impact of these keybrand elements.The amount of clear space on all sidesXof the UIAA company logo must be equal tothe height of the letter “A” (also known asthe x-height).X25

c.4The safety label logoImproper logo usecDisplay the UIAA logo only in the formsspecified in this guide.The UIAA logo may not appear in anycolourDo not rotate, skew, scale, redraw,reproduce, alter or distort any logoin any way.Do not combine a logo with any otherelement such as other logos, words,graphics, photos, slogans or symbols, thatmay seem to create a hybrid mark.26

c.5The safety label logoColour palettecInstitutional coloursPANTONE 307 Process BlackThe primary colours of UIAA are Pantone307 and Pantone Process Black. Whenreproducing UIAA colours always match tothe Pantone® coated equivalent.CMYK Cyan 100%Magenta 12%Black 27%Black 100%MONO Black 100%Black 50%27

c.6The safety label logoReverse versionc28

c.7The safety label logoComposite logocThe UIAA Safety label logo should alwaysbe used on print applications, websites, etc.UIAA word mark should only be used onequipment if the Symbol is less than 8 mm(Y)COMPANYLOGOSAFETY LABEL HOLDER29

c.8The safety label logoComposite logo - clear spacecThe Composite Logo can be reproducedonly in a portrait format.The UIAA Safety Label holder isY2Y2XXreproduced on the right hand side. Thearea designated for the Corporate Logoshould be no larger than that indicated.ZXCOMPANYLOGOZ2X2XSAFETY LABEL HOLDERX/2X30

c.9The safety label logoExample safety label holdercSAFETY LABEL HOLDERSAFETY LABEL HOLDERCOMPANY LOGOSAFETY LABEL HOLDERSAFETY LABEL HOLDER31

UIAA - International Mountaineering and Climbing FederationOffice Monbijoustrasse 61 Postfach CH-3000 Bern 23 SwitzerlandTel: +41 (0)31 370 1828 - Fax: +41 (0)31 370 1838 - Web : www.theuiaa.orgCredits : www.oikoservice.com32