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The stars come back to fight out the UKBC - Boughton's Coffee House

The stars come back to fight out the UKBC - Boughton's Coffee House

The stars come back to fight out the UKBC - Boughton's Coffee House

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<strong>The</strong> coffee house as a ‘safer place’<strong>The</strong> concept of <strong>the</strong> coffee house as 'a safe place' has be<strong>come</strong> part of <strong>the</strong>business plan of Oslar <strong>Coffee</strong> in Wokingham, which has also begun <strong>to</strong> introducesome ra<strong>the</strong>r unusual coffees <strong>to</strong> its espresso drinks."I wanted <strong>to</strong> bring artisan coffee <strong>to</strong> asmall <strong>to</strong>wn that has generally not seencoffee o<strong>the</strong>r than over-extracted chaindrinks," Jason Oslar tells us."I now offer four different choices, allroasted by London <strong>Coffee</strong> Roasters,<strong>the</strong> cus<strong>to</strong>mer can choose any varia -tion, and we'll explain how <strong>the</strong> drinkwill <strong>come</strong> <strong>out</strong> – <strong>the</strong> Yirgacheffe in a flatwhite with Guernsey milk brings <strong>out</strong>such a jammy taste, people now askfor 'a jammy flat white'."We also brew a MonsoonedMalabar as espresso, and that isabsolutely fantastic in a flat white –you get some chocolate hints comingthrough, and it absolutely shines!"Oslar has recently been involved inan admirable charity project, JosephSwims."This was <strong>to</strong> do with a local sevenyear-oldwho decided <strong>to</strong> swim <strong>the</strong>equivalent of 21 miles in a local pool,in aid of Syrian refugees, because hewas so upset <strong>to</strong> read ab<strong>out</strong> <strong>the</strong>m. Wedesigned a milkshake with Zumachocolate, whipped cream and pop -Langan's Tea Rooms of Bur<strong>to</strong>n,which has won an award in <strong>the</strong>S<strong>out</strong>hern Stafford RegenerationAwards, turns <strong>out</strong> <strong>to</strong> be an unusualbusiness - it is a business run by alocal addiction centre, and is staffedby recovering drug and alcoholusers. <strong>The</strong> chairman of <strong>the</strong> judges'panel said <strong>the</strong> award was won for an<strong>out</strong>standing contribution <strong>to</strong> work in<strong>the</strong> field of recovery.Langan's is owned by <strong>the</strong> O'ConnorGateway Charitable Trust and run as asocial enterprise. All revenue is put<strong>back</strong> in<strong>to</strong> community services <strong>to</strong> pro -vide education, training and employ -ment for persons who have undergonerehabilitation. <strong>The</strong> tea rooms providework experience, training and qualifi -cations, and doubles as a safe andping candy, sold it for £2.95, and gavea quarter of that <strong>to</strong> <strong>the</strong> cause… weraised ab<strong>out</strong> £300 with it."We believe in local support. <strong>The</strong>word 'independent' means a lot roundhere, and if you're seen <strong>to</strong> be doingthings for local people, <strong>the</strong>y love it. Wehave disabled and baby-changingfacilities, and when we are asked forbreastfeeding facilities we can do that."We take part in <strong>the</strong> Local Looscheme, and we are a designatedSafer Place – this means we have asticker in <strong>the</strong> window, and any vulnerableadult or child who feels distressedor in trouble, and who needs <strong>to</strong> just<strong>come</strong> in and sit down, is wel<strong>come</strong> inhere with<strong>out</strong> having <strong>to</strong> buy anything."neutral social <strong>out</strong>let for people inrecovery.<strong>The</strong> chief executive of <strong>the</strong> Bur<strong>to</strong>nAddiction Centre, said: "I'm reallyproud - in just over a year, we havedone what we set <strong>out</strong> <strong>to</strong> achieve, <strong>to</strong>have a positive impact on our community.It shows what can be achieved bypeople who are turning <strong>the</strong>ir livesaround."Everone knows how much we loveimaginative external signs - this wassnapped by Elke Dawkins of <strong>the</strong>Talking Food agency in HartleyWintney. <strong>The</strong> message is a direct ref -erence, including <strong>the</strong> choice of colour,<strong>to</strong> <strong>the</strong> ra<strong>the</strong>r more familiar cafe brandwhich can be seen in <strong>the</strong> <strong>back</strong>ground!Doing that old briefcase squat...What does a coffee bar do <strong>to</strong> keep 'connected' with its cus<strong>to</strong>mers when <strong>the</strong>yaren't actually standing at <strong>the</strong> counter? And what will get commuters talking<strong>to</strong> each o<strong>the</strong>r ab<strong>out</strong> <strong>the</strong> coffee bar <strong>the</strong>y have at <strong>the</strong>ir station?<strong>The</strong> Little Italy espresso bar, whichoperates at rail stations in Oxfordshire,has <strong>come</strong> up with an answer – it hasproduced its own commuter magazine."Three of our branches are all atLondon-Birmingham commuter sta -tions, and we see pretty much <strong>the</strong>same people from Monday <strong>to</strong> Friday.<strong>The</strong> result is a fantastic relationshipbuild-up and many have be<strong>come</strong>friends,” founder Simon Keeley <strong>to</strong>ld us."So when we had an idea for a 'brandawareness'exercise, we did it with<strong>out</strong>stepping <strong>out</strong> of our own shoes andbecoming corporate bores!"We decided <strong>to</strong> produce a little mag -azine that included our own staff andour loyal cus<strong>to</strong>mer base, as such anexciting cross-section of people passthrough here every day. We set ab<strong>out</strong>interviewing some cus<strong>to</strong>mers, and <strong>the</strong>result is a true representation of us asa brand, and of <strong>the</strong> banter and greatfun we have serving <strong>the</strong>se guys."<strong>The</strong> result, it can truly be said, is fullof character - one interviewee is aFlour Power turns <strong>to</strong> coffee shopsOne of <strong>the</strong> most notable artisan bakery companies is now moving in<strong>to</strong> <strong>the</strong>coffee-house sec<strong>to</strong>r - Flour Power, of London, which is <strong>the</strong> UK's larges<strong>to</strong>rganic bakery, supplying food markets, delis, and some Michelin-starredrestaurants, will open its first café in Tunbridge Wells."We're excited ab<strong>out</strong> this!", manag -ing direc<strong>to</strong>r Lisa Brook <strong>to</strong>ld <strong>Coffee</strong><strong>House</strong>. "My vision has always been <strong>to</strong>open high quality, welcoming coffeeshops serving great sustainable coffeewith exceptional cakes and pastries.We have been in Tunbridge Wells fortwo years as a bakery and now wehave <strong>the</strong> opportunity <strong>to</strong> develop ourfirst Flour Power Café."<strong>The</strong> move is a direct result of meet -ing Mary Portas, <strong>the</strong> 'queen of shops'and <strong>the</strong> government's guru on mattersof high-street regeneration. Lisa Brookinherited three retail shops when she<strong>to</strong>ok over Flour Power, and closed twodown - <strong>the</strong>n she met Mary Portas,thought again, and decided <strong>to</strong> give <strong>the</strong>high street ano<strong>the</strong>r go.We have seen several styles of bak -ery-café developing recently - <strong>the</strong>Greggs style, which was ra<strong>the</strong>r 'func -tional' until <strong>the</strong>ir new Moments design,and <strong>the</strong> Italian style, as used here byPatisserie Valerie, with rows of eyecatchingcakes and pastries, promi -barista, one is <strong>the</strong> first cus<strong>to</strong>mer <strong>the</strong>business ever had, and ano<strong>the</strong>r isSuzanne Dando, <strong>the</strong> gymnast - as<strong>to</strong>nishingly,it is 32 years since she was in<strong>the</strong> Olympics, but she is pictured at aLittle Italy site with <strong>the</strong> <strong>to</strong>rch she carriedin last year's pre-Olympic relay.<strong>The</strong>re is, we hesitate <strong>to</strong> report, also<strong>the</strong> first public exposition of 'platform -ing', a series of keep-fit exercises forcommuters <strong>to</strong> do while waiting for <strong>the</strong>irtrain. <strong>The</strong>se include <strong>the</strong> 'briefcase graband squat' and <strong>the</strong> 'briefcase plank'.<strong>The</strong> best advice that can be given is'don't try this at home', and we deeplyhope that <strong>the</strong>y never catch on.As <strong>the</strong> cus<strong>to</strong>mer demonstra<strong>to</strong>rwrites, <strong>the</strong> advantage of being seendoing <strong>the</strong>se exercises is that nobodydares sit next <strong>to</strong> him on <strong>the</strong> train, so hegets a very peaceful commute.Little Italy is at Haddenham & ThameParkway station, with ano<strong>the</strong>r shop inHaddenham itself, at Bicester Northand Wendover, and will soon open atLeaming<strong>to</strong>n Spa.nently 'front and centre'. In smaller<strong>to</strong>wns, we have many small shops with<strong>the</strong> delightful atmosphere of flour allover <strong>the</strong> place and <strong>the</strong> chance of cof -fee at a corner table. What will FlourPower be?"Flour Power will be a relaxed artisancafé set within a bakery selling handcraftedpastries and organic breads –we are determined <strong>to</strong> be<strong>come</strong> a dailynecessity for local coffee fans, a place<strong>to</strong> dream in, and a comfortable place <strong>to</strong>read a book. At present TunbridgeWells is primarily a bakery shop, butwe aim <strong>to</strong> build <strong>the</strong> business <strong>to</strong> 50/50with coffee."14

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