TOP OF MIND AWARENESS

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$Outdoor Media Math Formulas$

Getting Started Guide: TOP OF MIND AWARENESST.O.M.A. Feeding ScheduleProspects Only! Follow the special Top Secret Features as mentioned in SalesMastery or theMarketing Yourself Shamelessly courses. Examples are listed on page two of this document.T.O.M.A. MEAL(S) TYPE (MAIL OR EMAIL) SEND DATE123456789101112Registered Reps: Make sure your communication has been approved by compliance!SAMPLE T.O.M.A. PROSPECT FEEDINGS1. Jim Rohn Treasury of Quotes2. Product Flyer/How To Articles3. Company Flyer/Industry Articles4. Testimonial Page5. Newsletter6. Referral Reminder7. Photo(s) Gallery8. Product Training Tip9. Saw This & Thought of You!10. Special Offerings11. Website Info12. RepeatsMASS ACTION = MASS RESULTSw w w . c h u c k b a u e r . c o mGetting Started Guide: T.O.M.A.
Getting Started Guide: TOP OF MIND AWARENESST.O.M.A. Meal ExamplesThe following is an example of Chuck’s “Prospects” Feeding Schedule. Note that Meeting Planners get anadditional package and ALL of Chuck’s clients/prospects get a quarterly email newsletter. Beyond that, he sendsan additional 100-200 birthday messages per month along with many other “random” T.O.M.A. touches—includinghis Secondary T.O.M.A. Campaign. All T.O.M.A. touches are sent in colored envelopes, are hand addressed, haveno return address, and include dorky stamps.Chuck’s T.O.M.A. meals by email typically feature a LOW resolution PDF flyer and a direct link to the sameinformation on his website. Handwritten, personal “Thank you” notes make a great impact on people! Chucktypically sends out 60-to-90 per month and uses Papyrus cards (www.papyrusonline.com). All of these touchesare completed at the same time, including mailing envelopes and delay send emails.Chuck uses a 1-31 accordian file to keep track of the first four mailings.T.O.M.A. MEAL(S) TYPE (MAIL OR EMAIL) SEND DATE1 SM Quote Book, MPC, & RRC Mail Immediate2 SM Book/Tune Up & Seminar/Services Flyers, & RRC Mail +7 Days3 Coaching/Services & SM Book Flyers, & RRC Mail +14 Days4 Services/Testimonials & SM Seminar Flyers, & RRC Mail +21 Days5 Fast Start & Free Sales Tools Delay Send Email +2 Months6 Sales Coaching Delay Send Email +3 Months7 Sales Mastery Book Delay Send Email +4 Months8 Seminars Delay Send Email +5 Months9 Earn $150 From Referrals Delay Send Email +6 Months10 While You Were Out Delay Send Email +7 Months11 Saw This & Thought Of You Delay Send Email +8 Months12 Sales Results Delay Send Email +9 Months13 Thanks From The Coach Delay Send Email +10 MonthsMPC = Main Point CardRRC = Referral Response Cardw w w . c h u c k b a u e r . c o mGetting Started Guide: T.O.M.A.
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TOP OF MIND AWARENESS

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