You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Getting Started Guide: <strong>TOP</strong> <strong>OF</strong> <strong>MIND</strong> <strong>AWARENESS</strong>T.O.M.A. Feeding ScheduleProspects Only! Follow the special Top Secret Features as mentioned in SalesMastery or theMarketing Yourself Shamelessly courses. Examples are listed on page two of this document.T.O.M.A. MEAL(S) TYPE (MAIL OR EMAIL) SEND DATE123456789101112Registered Reps: Make sure your communication has been approved by compliance!SAMPLE T.O.M.A. PROSPECT FEEDINGS1. Jim Rohn Treasury of Quotes2. Product Flyer/How To Articles3. Company Flyer/Industry Articles4. Testimonial Page5. Newsletter6. Referral Reminder7. Photo(s) Gallery8. Product Training Tip9. Saw This & Thought of You!10. Special Offerings11. Website Info12. RepeatsMASS ACTION = MASS RESULTSw w w . c h u c k b a u e r . c o mGetting Started Guide: T.O.M.A.
Getting Started Guide: <strong>TOP</strong> <strong>OF</strong> <strong>MIND</strong> <strong>AWARENESS</strong>T.O.M.A. Meal ExamplesThe following is an example of Chuck’s “Prospects” Feeding Schedule. Note that Meeting Planners get anadditional package and ALL of Chuck’s clients/prospects get a quarterly email newsletter. Beyond that, he sendsan additional 100-200 birthday messages per month along with many other “random” T.O.M.A. touches—includinghis Secondary T.O.M.A. Campaign. All T.O.M.A. touches are sent in colored envelopes, are hand addressed, haveno return address, and include dorky stamps.Chuck’s T.O.M.A. meals by email typically feature a LOW resolution PDF flyer and a direct link to the sameinformation on his website. Handwritten, personal “Thank you” notes make a great impact on people! Chucktypically sends out 60-to-90 per month and uses Papyrus cards (www.papyrusonline.com). All of these touchesare completed at the same time, including mailing envelopes and delay send emails.Chuck uses a 1-31 accordian file to keep track of the first four mailings.T.O.M.A. MEAL(S) TYPE (MAIL OR EMAIL) SEND DATE1 SM Quote Book, MPC, & RRC Mail Immediate2 SM Book/Tune Up & Seminar/Services Flyers, & RRC Mail +7 Days3 Coaching/Services & SM Book Flyers, & RRC Mail +14 Days4 Services/Testimonials & SM Seminar Flyers, & RRC Mail +21 Days5 Fast Start & Free Sales Tools Delay Send Email +2 Months6 Sales Coaching Delay Send Email +3 Months7 Sales Mastery Book Delay Send Email +4 Months8 Seminars Delay Send Email +5 Months9 Earn $150 From Referrals Delay Send Email +6 Months10 While You Were Out Delay Send Email +7 Months11 Saw This & Thought Of You Delay Send Email +8 Months12 Sales Results Delay Send Email +9 Months13 Thanks From The Coach Delay Send Email +10 MonthsMPC = Main Point CardRRC = Referral Response Cardw w w . c h u c k b a u e r . c o mGetting Started Guide: T.O.M.A.
Getting Started Guide: <strong>TOP</strong> <strong>OF</strong> <strong>MIND</strong> <strong>AWARENESS</strong>T.O.M.A. Resources and Recommendationswww.icontact.comSend beautiful, targeted, mass marketing messageseasily and conveniently. Segment your mailing listsinto specific demographics and email your messagewith the option to instantly publish to any or all ofyour social media pages. Schedule your releasesin advance and refine your marketing efforts withdetailed Google Analytics reports.Up to 500 subscribers: $14 per monthwww.sendoutcards.com/salescoachchuckSending a note? Send out a card directly from thissite! Choose a card from a variety of styles and themesand customize your own message. You can also addyour own picture or graphic to the inside of the card,as well as a gift option. Scheduled and delayed sendoptions are also available for advance planning.Retail Customer: $9 per monthSide Note: This should be used for Non-VIPs and“B” List clients; anything for VIPs and “A” List clientsshould always be handwritten.http://www.papyrusonline.com/Use handwritten cards for your VIP and “A” Listclients. Chuck uses this extensively and keeps over$200 worth of cards on his desk at any one time.Papyrusonline provides cards for all occasions,invitations, stationery, and custom printing. Thesecards are awesome!Prices varies by product.http://www.covideo.com/51324/Send video email. Your unique URLs allow you to postthrough email, any social media pages, and more.Other features include custom-branded templatesand syncing with Outlook. There is no reason why youshould not be using this amazing video software.Packages are $29, $49, and $99 per month.Side Note: Chuck uses the $99 package.w w w . c h u c k b a u e r . c o mGetting Started Guide: T.O.M.A.
Getting Started Guide: <strong>TOP</strong> <strong>OF</strong> <strong>MIND</strong> <strong>AWARENESS</strong>T.O.M.A. Resources and RecommendationsEnvelopeswww.paperworks.comALWAYS send mailed pieces with a live stamp, handwritten, and NO return address!Each mail piece should include your MPC or RRC... one in each round.A2 Colored EnvelopesPricing: Varies. (Averages $15–20 per box + Shipping)Minimum Order: Box of 250 envelopes.Colors: Any color except white. Financial sector is bestwith Chase Blue or Green. Feeling courageous—GO PINK!http://paperworks.com/envelopes-business-mailing?result=resultspage&category=80&size=14&color=All&weight=All&brand=All&x=170&y=28http://paperworks.com/store/products/springhill-blue-24-38x5-34-envelope-250box#10 Colored EnvelopesPricing: $45. (Volume Price $19.40, $21.95, or $36.50)Quantity: Box of 500 envelopes.Colors: Any color except white. Financial sector is bestwith Chase Blue or Green. Feeling courageous—GO PINK!http://paperworks.com/envelopes-business-mailing/colored-envelopeshttp://paperworks.com/store/products/astrobright-envelope-fireballfuschia-10-24lb-500boxhttp://paperworks.com/store/products/printmaster-envelope-9-24lb-gold-500boxw w w . c h u c k b a u e r . c o mGetting Started Guide: T.O.M.A.
Getting Started Guide: <strong>TOP</strong> <strong>OF</strong> <strong>MIND</strong> <strong>AWARENESS</strong>T.O.M.A. Resources and RecommendationsPostagestore.usps.comALWAYS send mailed pieces with a live stamp, handwritten, and NO return address!Each mail piece should include your MPC or RRC... one in each round.Pricing: 49¢, 70¢, $1.05 each.It is a good idea to choose stamps that don’t look sogeneric—stamps like the baseball player stamps pictured;other types of stamps include stamps of military heroes,writers, artists, states, cartoons, etc.Choose a different type of stamp for each round of TOMA.Example Envelope Type & Costs• Jim Rohn BookA2 Envelope - One 70¢ StampGet a VarietyGET CREATIVE!• Declaration of Independence BookA2 Envelope - Two $1.05 Stamps• 8.5x11 Brochures (Usually 2 Per Envelope)#10 Envelope - One 49¢ Stampw w w . c h u c k b a u e r . c o mGetting Started Guide: T.O.M.A.
Change language