CWT Vision - Carlson Wagonlit Travel
CWT Vision - Carlson Wagonlit Travel
CWT Vision - Carlson Wagonlit Travel
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14<br />
Inter-region infrastructure is strong. The meetings<br />
business in Asia Pacifi c is still predominately led by domestic<br />
and regional meetings: Asia accounts for 16% of total meetings<br />
worldwide. Meeting within Asia Pacifi c is easily accessible,<br />
diversely attractive, and provides value for the money being<br />
spent. A recent report by Pacifi c Asia <strong>Travel</strong> Association (PATA)<br />
documents that must-have credentials to be an attractive<br />
destination for meetings and events include easy access<br />
by air, road or rail; at least one good quality Convention or<br />
Congress Center; a suffi cient supply of three- to fi ve-star<br />
hotels; an attractive destination and surroundings; value for<br />
money; adequate marketing muscle; and a good range of local<br />
professional conference organizers.<br />
Volatile global economic climate is limiting M&E budgets.<br />
Therein lies the potential for growth, particularly in Asia, of<br />
international meeting volumes, given that planners can get<br />
more for less money in Asia as compared to more developed<br />
worldwide destinations. That said, planners should be mindful<br />
to book meeting space well in advance, as occupancy and rate<br />
value may be compromised due to demand.<br />
Copyright © 2011 <strong>CWT</strong><br />
REGIONAL SPOTLIGHT: Asia Pacifi c<br />
Tips for holding meetings in Asia Pacifi c:<br />
APAC’s highest occupancy markets will pose<br />
challenges for M&E and corporate travel alike<br />
85.8%<br />
Kuala Lumpur<br />
Source: Smith <strong>Travel</strong> Research, July 2011 data<br />
1. Research passport and visa requirements well in advance, as many countries have strict guidelines and<br />
policies regarding entry clearances, particularly for business visas.<br />
2. Look into tourism or government incentives for group travel to a particular country. Some Asia Pacifi c<br />
countries, such as Thailand and Singapore, provide lucrative tax rebates or value-added off ers for a wide<br />
variety of groups.<br />
3. Site inspections are a must. If meeting planners have not been to the region before, they should set up<br />
an in-person visit prior to booking any meeting or event, as product and service standards may vary in<br />
Asia Pacifi c, even among globally recognized suppliers.<br />
4. Leverage local relationships. Business in Asia Pacifi c is very relationship oriented; knowing someone on<br />
the ground can be very benefi cial when doing business in that location.<br />
5. Plan well in advance – capacities are very limited in specifi c Asia Pacifi c markets like Seoul and Brisbane,<br />
where occupancy levels are at about 85%, according to Smith <strong>Travel</strong> Research.<br />
Jakarta<br />
82%<br />
Hong Kong<br />
85.5%<br />
Seoul<br />
83.9%<br />
Brisbane<br />
86.8%