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CWT Vision - Carlson Wagonlit Travel

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14<br />

Inter-region infrastructure is strong. The meetings<br />

business in Asia Pacifi c is still predominately led by domestic<br />

and regional meetings: Asia accounts for 16% of total meetings<br />

worldwide. Meeting within Asia Pacifi c is easily accessible,<br />

diversely attractive, and provides value for the money being<br />

spent. A recent report by Pacifi c Asia <strong>Travel</strong> Association (PATA)<br />

documents that must-have credentials to be an attractive<br />

destination for meetings and events include easy access<br />

by air, road or rail; at least one good quality Convention or<br />

Congress Center; a suffi cient supply of three- to fi ve-star<br />

hotels; an attractive destination and surroundings; value for<br />

money; adequate marketing muscle; and a good range of local<br />

professional conference organizers.<br />

Volatile global economic climate is limiting M&E budgets.<br />

Therein lies the potential for growth, particularly in Asia, of<br />

international meeting volumes, given that planners can get<br />

more for less money in Asia as compared to more developed<br />

worldwide destinations. That said, planners should be mindful<br />

to book meeting space well in advance, as occupancy and rate<br />

value may be compromised due to demand.<br />

Copyright © 2011 <strong>CWT</strong><br />

REGIONAL SPOTLIGHT: Asia Pacifi c<br />

Tips for holding meetings in Asia Pacifi c:<br />

APAC’s highest occupancy markets will pose<br />

challenges for M&E and corporate travel alike<br />

85.8%<br />

Kuala Lumpur<br />

Source: Smith <strong>Travel</strong> Research, July 2011 data<br />

1. Research passport and visa requirements well in advance, as many countries have strict guidelines and<br />

policies regarding entry clearances, particularly for business visas.<br />

2. Look into tourism or government incentives for group travel to a particular country. Some Asia Pacifi c<br />

countries, such as Thailand and Singapore, provide lucrative tax rebates or value-added off ers for a wide<br />

variety of groups.<br />

3. Site inspections are a must. If meeting planners have not been to the region before, they should set up<br />

an in-person visit prior to booking any meeting or event, as product and service standards may vary in<br />

Asia Pacifi c, even among globally recognized suppliers.<br />

4. Leverage local relationships. Business in Asia Pacifi c is very relationship oriented; knowing someone on<br />

the ground can be very benefi cial when doing business in that location.<br />

5. Plan well in advance – capacities are very limited in specifi c Asia Pacifi c markets like Seoul and Brisbane,<br />

where occupancy levels are at about 85%, according to Smith <strong>Travel</strong> Research.<br />

Jakarta<br />

82%<br />

Hong Kong<br />

85.5%<br />

Seoul<br />

83.9%<br />

Brisbane<br />

86.8%

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