Chapter 3 Research Methodology - DSpace@UM

time consuming in collecting and analyzing the normally unstructured materials.Quantitative research on the other hand is comparable much quicker than qualitativeresearch. Quantitative research uses surveys or questionnaires to seek for more preciseanalysis, quantifying and generating a statistical model to be more efficiently present anddeliver the subject matter (Hancock, 2002).Research methodologies used in this study are questionnaires (refer to Appendix B),observations and interviews (refer to Appendix C). Questionnaires are distributed to thestudents in order to accurately gather students’ insight and preferences on how they wantedthe proposed learning system to be developed. The approach was for data collectionpurposes for the following reasons:(i) Quick and high response rate – Distributed directly to the respondents and collectedby the researcher.(ii) Data collected are in consistent manners and is comparable, respondents respond onthe same piece of survey form.(iii)Less time and energy are required to monitor the whole data collection process.(iv)Less time spent in data analysis(v) Researcher able to get the data that they intended to get.However, one major shortcoming in using this technique is that informationcollected may be too brief to represent the respondents’ true opinions. Respondents mightanswer the questionnaires under peer influence or in a way to please the researcher.Therefore, observation is carried out to investigate the classroom activities on how teachingand learning activities are conducted to have a better understanding of the characteristics ofthe learners and the teachers. Observation is considered as one of the approach in data28