Hospitality Marketing - Eason Communications

Put Eason Communications’Hospitality MarketingExperience to Work for YouWe Bring Our Hospitality SectorKnowledge to Every ProjectOur Marketing Tools: News releases and media relations that promote your firmEason Communications has created successfulmarketing and public relations campaigns formore than 70 hotels and resorts and a widevariety of firms that serve the hospitality field,including architects, interior design firms,construction companies, technology vendors,brokerage and financial firms, insurance companies,product vendors, credit card companiesand others.To learn more about our cost-effective marketingservices, please visit www.easoncom.com or call(415) 242-5244.Newsletters that help sell through interesting articlesBrochures that target specific market segmentsAds that convey your company’s unique benefitsDirect-mail campaigns with measurable resultsWeb sites and e-mail promotions that attract prospectsPlease see the following page for case historiesand testimonials from some of our clients.

Eason Communications’ Selected Case HistoriesPublicizing a property’s unique renovationAssignment: Generate publicity for the $33 million renovationof the Sheraton Fisherman’s Wharf in San FranciscoStrategy & tactics: We launched an aggressive media relationscampaign which resulted in numerous articles in print and onlinepublications in travel, meetings, architectural, interior design,construction and general consumer publications.Creating and marketing a green hotels conferenceAssignment: Create and publicize a conference about “greening” hotelsStrategy & tactics: We helped create and market a conference in SanFrancisco for various firms with an interest in building and sustaininggreen properties. The well-attended conference featured industryexperts, attracted a large and diverse crowd and received extensivemedia coverage.Marketing for a hotel brokerage companyAssignment: Publicize PKF Capital’s hotel brokerage and consulting servicesStrategy & tactics: Our assignment was to promote the firm’s array of brokerage andfinancial services and to raise the profile of the principals. We launched a comprehensivePR and marketing campaign that included a customer newsletter, regular pressreleases, bylined articles, ads, direct mail, events and e-brochures. The campaignproduced extensive coverage and increased visibility for the firm.Client Testimonials“During my career as an entrepreneurand former executivewith Fortune 100 companies,I have hired and worked withconsultants and advisors fromacross the globe. I countEason Communications as amember of a select few ofthose that I would unconditionallyrecommend to provideyou with more lasting valuethan you thought possible.”– Ed Hope, President, HopeDevelopment Company(hotel and resort developer)“We hired Ellen Eason to helpus launch the renovation andrebranding of our hotel in WalnutCreek. She took control of herrole at every step and managedthe timeliness and final outputwithout the need for us to spotcheckor follow-up. She hadstrong initiative and wasgenuinely vested in our success –a pleasure to work with.”– Allison Bocan Handy, RegionalDirector of Sales & Marketing,Prism Hotels & Resorts“Eason Communications helped usconceive and execute a verysuccessful branding strategy aswe launched what in effect was anew company. Eason used publicrelations techniques to position usas an industry leader in an intenselycompetitive environment. Theygenerated an impressive array ofpublicity and worked seamlesslywith my staff to help us generatenew business. We appreciate theirefforts and recommend them highly.”– Bob Eaton, Executive ManagingDirector, PKF CapitalYour Marketing TeamLLCWeb: www.easoncom.comEmail: ellen@easoncom.com425 Market Street, Ste. 2200 • San Francisco, CA 94105 • (415) 242-5244