STORYTELLING IN THESE DIGITAL TIMES - BrainJuicer

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ARE YOU EXPERIENC<strong>IN</strong>G CHALLENGESWITH SOCIAL ADVERTIS<strong>IN</strong>G?Are you satisfiedwith your social investments?social advertisers believe thatmore than 69% of word of mouthmisses their target audienceAre you able to measureyour social ROI?61% of advertisers say it’s too hardto measure ROI of social media.Are your social goalsaligned with yourbrand goals?54% of social advertisers feelthey can’t get people to talkabout their brand in a waythat matches desiredbrand attributes.Source: Microsoft ® Advertising Survey with AdPerceptions based on 200 US advertisers, Sept 2011
BEYONDSOCIAL NETWORKSThe mistakea lot of companies makeis thinking that a social strategyis a Facebook and Twitter strategy.That is not a social strategy.That is a tool to deliver a message.Scott KellyHead of digital advertising, Ford21
Page 1: STORYTELLINGIN THESE DIGITAL TIMESL
Page 6 and 7: CONSUMERS (AND THE TOOLS THEY USE)A
Page 8 and 9: TRANSFORMATIONALTRENDSMULTI-SCREENS
Page 10: MARKET TRENDMULTI-SCREEN EXPERIENCE
Page 13 and 14: OLD NAVY DELIVERS SEAMLESSMULTI-SCR
Page 15: MARKET TRENDSIGHT, SOUND AND MOTION
Page 19: MARKET TRENDLEVERAGE SOCIAL TO DRIV
Page 23 and 24: RETHINKING SOCIAL: DOUG THE PUPPETT
Page 25 and 26: THE AMOUNT OF DATA BEING GENERATED
Page 28 and 29: HOW TO TELLYOUR STORY
Page 30 and 31: GROUPEXERCISE
Page 32 and 33: WHAT’S YOUR STORYTO TELL?

STORYTELLING IN THESE DIGITAL TIMES - BrainJuicer

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