STORYTELLING IN THESE DIGITAL TIMES - BrainJuicer

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THE GOOD ‘OLEBRAND CAMPAIGNPrimetimenetworkLocal ROPand outdoor:30 to :60radio ad4-colormagazinespreadSource: comScore Video Metrix, Sept.2011, eMarketer, December 20115

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THE GOOD ‘OLEBRAND CAMPAIGNPrimetimenetworkLocal ROPand outdoor:30 to :60radio ad4-colormagazinespreadSource: comScore Video Metrix, Sept.2011, eMarketer, December 20115

Page 1: STORYTELLINGIN THESE DIGITAL TIMESL
Page 7 and 8: CONNECT THE DOTS
Page 9 and 10: MARKET TRENDMULTI-SCREEN9
Page 12 and 13: HEINEKENSTAR PLAYER APPFans watchin
Page 14 and 15: MARKET TRENDSIGHT, SOUNDAND MOTION
Page 18 and 19: MARKET TRENDSOCIAL MEDIA
Page 20 and 21: ARE YOU EXPERIENCING CHALLENGESWITH
Page 22 and 23: RETHINKING SOCIAL the PuppetTHE IMP
Page 24 and 25: MARKET TRENDTHE EXPLOSIONOF DATA
Page 26: REIMAGING DATAPuppet26
Page 29 and 30: MOTIVATIONSON DIGITAL BRAND STORYTE
Page 31 and 32: What’sthe brand?What valueis it b
Page 33: THANK YOU.

STORYTELLING IN THESE DIGITAL TIMES - BrainJuicer

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