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BNM/RH/GL 000-4 - AmAssurance

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<strong>BNM</strong>/<strong>RH</strong>/<strong>GL</strong> <strong>000</strong>-4Consumer and MarketConduct DepartmentComplaints Handling Page 1/7PART I:1. OverviewINTRODUCTION1.1 Fair and efficient complaint handling plays a key role in consumer protection, andis an integral part of any consumer dispute resolution and redress mechanism.The efficient and effective handling of customer complaints at an early stage arebeneficial to both the financial service provider (FSP) and customer. It avoidsunnecessary negative customer experience and reduces the need for regulatoryintervention or recourse to external dispute mechanisms that may be costly andtime-consuming. A fair, effective and transparent internal mechanism to addressand respond to customer complaints can also enhance customer satisfaction andretention.1.2 With the issuance of the Guidelines, the previous circulars relating to complaintshandling as stated in Part III are hereby withdrawn.2. ApplicabilityThe Guidelines is applicable to the following FSPs:• Banking institutions licensed under the Banking and Financial Institutions Act1989;• Islamic banking and international Islamic banking institutions licensed underthe Islamic Banking Act 1983;• Direct insurers licensed under the Insurance Act 1996;• Takaful operators and international takaful operators registered under theTakaful Act 1984;• Development financial institutions prescribed under the DevelopmentFinancial Institutions Act 2002; and• Designated payment instrument issuers approved under the PaymentSystems Act 2003.3. Effective DateThe effective date of the Guidelines is 1 February 2010.

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