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The Future of Power by Joseph S Nye Jr - Australian Army

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<strong>The</strong> <strong>Future</strong> <strong>of</strong> <strong>Power</strong>military and economic power into the right outcomes, it is much harder to convertthe diffuse influence <strong>of</strong> s<strong>of</strong>t power. Here I hoped <strong>Nye</strong> might have some concreteguidance that practitioners <strong>of</strong> strategy could follow, but I was left disappointed withonly vague suggestions.If you are interested in power, international relations or national strategy, don’t letthis reservation stop you from reading <strong>Nye</strong>’s book. His concepts and ideas influencedecision-makers particularly in the United States (perhaps he is a living example <strong>of</strong>s<strong>of</strong>t power in action). If you want to understand the language these decision-makerswill use, then you will need to understand the concepts <strong>of</strong> ‘s<strong>of</strong>t’ and ‘smart’ power,and there is no better guide than the person who coined these terms—<strong>Joseph</strong> <strong>Nye</strong>.Endnotes1 See http://www.foreignpolicy.com/articles/2011/11/28/the_fp_top_100_global_thinkers, accessed on 14 December 20112 <strong>Joseph</strong> S. <strong>Nye</strong> <strong>Jr</strong>, S<strong>of</strong>t <strong>Power</strong>: <strong>The</strong> Means To Success In World Politics, PublicAffairs,New York, 2005.3 <strong>Joseph</strong> S. <strong>Nye</strong>, <strong>Jr</strong>, <strong>The</strong> <strong>Future</strong> <strong>of</strong> <strong>Power</strong>, PublicAffairs, New York, 2011, p. 204.<strong>Australian</strong> <strong>Army</strong> Journal • Volume IX, Number 1 • page 149

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