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EE015 (Graduate Skills in Chemistry) - National HE STEM Programme

EE015 (Graduate Skills in Chemistry) - National HE STEM Programme

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IntroductionDur<strong>in</strong>g 2011-2012 the School of Life Sciences piloted a series of extra-curricular events across theacademic year designed to support student development of ‘Employability <strong>Skills</strong>’. The follow<strong>in</strong>g ‘JobReady Resources Pack’ develops practical application <strong>in</strong> the workplace of the theory conta<strong>in</strong>edwith<strong>in</strong> the academic curriculum and has been created <strong>in</strong> partnership with regional <strong>STEM</strong> Employersto ensure that their need for graduate skills, appropriate to the workforce, are satisfied .Thanks go to all those <strong>in</strong>volved <strong>in</strong> the project’s development but special attention should be paid tothe follow<strong>in</strong>g <strong>in</strong>dividuals:Julie Edgar Associate Dean – Region, Engagement and PartnershipsAnne Willis Senior Lecturer <strong>in</strong> <strong>Chemistry</strong>Sophie Carr <strong>Programme</strong> Director for Chemical and Forensic SciencesJust<strong>in</strong> Perry Senior Lecturer <strong>in</strong> <strong>Chemistry</strong> / Enterprise FellowFahmeeda Rashid Placement OfficerLucy Probyn Bus<strong>in</strong>ess Development Manager<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 3Job Ready Resource PackMay 2012


<strong>Programme</strong> of EventsINDUCTION WEEKPlacements30-45 m<strong>in</strong> presentation to 2 nd yrsPlacement Officer and an ex-placement student to discuss optionsand experiences:NotesDepartment /Subject SpecificWhat is a placement?BenefitsPotential HostsRecruitment CycleAssessment DetailsSupport ArrangementsPo<strong>in</strong>ts to ConsiderCurrent Opportunities<strong>STEM</strong>AmbassadorsTalkSEMESTER ONEAre you JobReady?Careers <strong>in</strong>Teach<strong>in</strong>g Week5 m<strong>in</strong> employer video, speak<strong>in</strong>g of how beneficial placements areto those apply<strong>in</strong>g for jobs30 m<strong>in</strong> presentation to 2 nd yrs<strong>STEM</strong> Ambassador Co-ord<strong>in</strong>ator with <strong>in</strong>put from previous <strong>STEM</strong>ambassadors:What is a <strong>STEM</strong> Ambassador?Evidence for CVExamples of <strong>STEM</strong> Ambassador activitiesHow to become a Ambassador1 st Week of teach<strong>in</strong>g5 m<strong>in</strong> set of Turn<strong>in</strong>g Po<strong>in</strong>t questions designed to prompt studentsth<strong>in</strong>k<strong>in</strong>g on how Job Ready they actually are and forthcom<strong>in</strong>gevents that will help themTo be delivered <strong>in</strong> core lecture designed to ‘hit’ each student – to2 nd yrs2 nd Week of teach<strong>in</strong>gDepartments to signpost students to the weeklong events run bythe Careers Service <strong>in</strong>clud<strong>in</strong>g:Different routes <strong>in</strong>to teach<strong>in</strong>g (GTP, PGCE, TEFL, teach<strong>in</strong>g <strong>in</strong>FE/Community)Advice from primary and secondary PGCE admissions tutorsComplet<strong>in</strong>g admissions forms and personal statementsTeach FirstNotesDepartment /Subject SpecificMaximise use offacilities andavoid repetitionof delivery bygroup<strong>in</strong>g<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 4Job Ready Resource PackMay 2012


ExternalEmployers andAlumniNetwork<strong>in</strong>gEventEnterpriseSessionsEmployerpresentationsSite Visits toEmployersBefore Academic Development WeekEarly even<strong>in</strong>g speed network<strong>in</strong>g event – practically compulsory to2 nd & f<strong>in</strong>al yrs: Sector <strong>Skills</strong> Presentationo Sector <strong>Skills</strong> Council Summary e.g. NEPICo Sector Overviewo Careers available <strong>in</strong> the sector with a regional focus Alumni that have progressed onto PhD, teach<strong>in</strong>g, <strong>in</strong>dustry,other, to discuss their experiences either <strong>in</strong> person or througha pre-recorded presentation2 * 2 hour sessions spread out across semester What is enterprise? – aims and operations Plann<strong>in</strong>g a new enterprise – bus<strong>in</strong>ess planAt appropriate po<strong>in</strong>ts throughout semester 1 and 2 Introduction to the company – Who are they? What do theydo? Where are they located? What is it like to work for them? What is your personal rolewith<strong>in</strong> the organisation and how did you get there? E.g. whatexams have you done, what experiences did you have to get <strong>in</strong>order to progress Potential Job Opportunities and Career Pathways with<strong>in</strong> theorganisation Interview and Selection Processes for the company e.g. do youadopt application forms or request CV’s, psychometric tests,panel <strong>in</strong>terviews What skills, abilities and attributes should our studentsdevelop and demonstrate <strong>in</strong> order to turn their applications<strong>in</strong>to ‘W<strong>in</strong>ners’ rather than simply ‘Qualifiers’?At appropriate po<strong>in</strong>ts <strong>in</strong> semester 1 and 22 – 4 hour visitsRepeat visits may be required due to company capacityDepartment /Subject SpecificReview whether£££ available forhot snacks anddr<strong>in</strong>k from Headof Department to<strong>in</strong>centivise eventDepartment /Subject SpecificTransportationcosts need to beconsideredVideo CV Students to book 30 m<strong>in</strong>utes video CV record<strong>in</strong>g session after ADW Costs associatedwith equipmenthire and videoedit<strong>in</strong>gAcademic Development Week – mid week semester 1NotesMSc and PhDTalkProfessionalBodyPresentation30 m<strong>in</strong> presentation to 2 nd & f<strong>in</strong>al yearsDiscuss<strong>in</strong>g different options and how students can prepare andapplyRSC 1 hr presentation - compulsory for f<strong>in</strong>al yrs, optional to 2 nd yrs<strong>in</strong>fo and resourcesjob search<strong>in</strong>g and chemistry careersfree 1 yr membership (paid for by Dept)Department /Subject Specific<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 5Job Ready Resource PackMay 2012


Careers EventsPsychometric test<strong>in</strong>g – 2hrs 2nd yrs requires arrangement with Careers Service and book<strong>in</strong>g of anIT room students complete ‘live’ tests and receive immediate feedbackwhich is discussed by the careers tutor <strong>in</strong> session Aptitude / Ability tests Personality Profil<strong>in</strong>gPractical CV writ<strong>in</strong>g – 1.5 hrs 2nd yrs requires arrangement with Careers <strong>Skills</strong> Audit / Evidence Cover<strong>in</strong>g letters Application FormsMaximise use offacilities andavoid repetitionof delivery bygroup<strong>in</strong>gOnl<strong>in</strong>e CVs<strong>STEM</strong> practicaleventMobilise EventFairsWhere to look for jobs – 1 hr Identify<strong>in</strong>g Careers Team SupportJobsitesRecruitment Agencies30 m<strong>in</strong> presentation Advertise the availability of onl<strong>in</strong>e CV portal Examples of how to use it Examples of student CVs Examples of student videos (not compulsory)Demonstration of <strong>STEM</strong> style events <strong>STEM</strong> Ambassador Co-ord<strong>in</strong>ator and former <strong>STEM</strong>ambassadors to demonstrate practical activities to prospective<strong>STEM</strong> ambassadors 2nd yrsDay Long Event delivered by external consultant Identify<strong>in</strong>g skills Qualifiers / W<strong>in</strong>ners Handouts provided Interactive session How to evidence behavioural skills Elevator pitch Practical tips on prepar<strong>in</strong>g yourself for job applications and<strong>in</strong>terviewsFull day broken down <strong>in</strong>to 2 partsPlacements Fair – AM<strong>Graduate</strong> Fair – PMS<strong>in</strong>gle sessionfollow<strong>in</strong>g on fromCV writ<strong>in</strong>g sessionaboveDepartment /Subject SpecificCould run acrossa series ofdepartmentsWould require£££ from eachHead ofDepartmentAppropriatecompanies attendon one day onlyto maximise theiroutputsNotesSEMESTER TWOMock Interviews 30 m<strong>in</strong>utes <strong>in</strong>terview and 15 m<strong>in</strong> feedback Where possibleutilis<strong>in</strong>g externalcompany<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 6Job Ready Resource PackMay 2012


epresentatives ,video and use forreflectionEnterpriseSessionsEmployerpresentationsSite Visits toEmployersAchievementand RecognitionEvent2 * 2 hour sessions spread out across semesterGett<strong>in</strong>g customers – customers and marketsF<strong>in</strong>ance – costs, profits and outcomesCulm<strong>in</strong>at<strong>in</strong>g <strong>in</strong> student presentations of bus<strong>in</strong>ess plansAt appropriate po<strong>in</strong>ts throughout semester 1 and 2 Introduction to the company – Who are they? What do theydo? Where are they located? What is it like to work for them? What is your personal rolewith<strong>in</strong> the organisation and how did you get there? E.g. whatexams have you done, what experiences did you have to get <strong>in</strong>order to progress Potential Job Opportunities and Career Pathways with<strong>in</strong> theorganisation Interview and Selection Processes for the company e.g. do youadopt application forms or request CV’s, psychometric tests,panel <strong>in</strong>terviews What skills, abilities and attributes should our studentsdevelop and demonstrate <strong>in</strong> order to turn their applications<strong>in</strong>to ‘W<strong>in</strong>ners’ rather than simply ‘Qualifiers’?At appropriate po<strong>in</strong>ts <strong>in</strong> semester 1 and 22 – 4 hour visitsRepeat visits may be required due to company capacityMark<strong>in</strong>g student success of those ga<strong>in</strong><strong>in</strong>g placements andemployment <strong>in</strong>clud<strong>in</strong>g 1st year students by way of <strong>in</strong>troduc<strong>in</strong>g theprogramme to them for the follow<strong>in</strong>g yearDepartment /Subject SpecificTransportationcosts need to beconsideredReview whether£££ available forhot snacks anddr<strong>in</strong>k from Headof Department to<strong>in</strong>centivise event<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 7Job Ready Resource PackMay 2012


Pr<strong>in</strong>ted / Electronic ResourcesInformation Leaflet<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 8Job Ready Resource PackMay 2012


Registration FormDocument FolderSticker£2 Voucher<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 9Job Ready Resource PackMay 2012


Alumni Profiles Leaflet<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 10Job Ready Resource PackMay 2012


Promotional PosterSail Banner<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 11Job Ready Resource PackMay 2012


Place Name CardE-Learn<strong>in</strong>g PortalGeneral Contact Information Announcements /CommunicationsEvents CalendarEmployer / Industry L<strong>in</strong>ksHandoutso Employer Presentationso CV Writ<strong>in</strong>g: H<strong>in</strong>ts and Tipso Interview Tipso F<strong>in</strong>al Cut: Words to Strike from Your CVo Tough Interview Questionso The 10 Worst Mistakes of First-Time Job Hunterso The Ten Worst Th<strong>in</strong>gs to Put <strong>in</strong> Your Cover Lettero Pre-<strong>in</strong>terview selection tests / Psychometric Test<strong>in</strong>go Application Formso <strong>Skills</strong> Auditso Work Experienceo Alumni Profileso Job Search Information (Sector Specific)<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 12Job Ready Resource PackMay 2012


Electronic ResourcesJobsOnl<strong>in</strong>ehttp://northumbria.prospects.ac.uk/<strong>in</strong>dex.html<strong>National</strong> Union of Student and the CharteredBus<strong>in</strong>ess Institute “Work<strong>in</strong>g towards yourfuture: Mak<strong>in</strong>g the most of your time <strong>in</strong> highereducation “http://www.nus.org.uk/Global/CBI_NUS_Employability%20report_May%202011.pdfChartered Bus<strong>in</strong>ess Institute “Future Fit”http://www.universitiesuk.ac.uk/Publications/Documents/FutureFit.PDFNewcastle Science City Careers Booklet -http://www.newcastlesciencecity.com/sites/newcastlesciencecity.com/files/Science%20City%20careers%20booklet.pdfSociety of Biology Careers Booklet “Next steps:Options after a Bioscience Degree” -http://www.societyofbiology.org/documents/view/794http://www.stemnet.org.uk/content/stem-ambassadorswww.employabilitysummit.co.ukhttp://www.nepic.co.uk<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 13Job Ready Resource PackMay 2012


Royal Society of <strong>Chemistry</strong>Undergraduate <strong>Skills</strong> Record -http://www.rsc.org/Education/<strong>HE</strong>students/usr/<strong>in</strong>dex.aspCOGENT “<strong>HE</strong> <strong>STEM</strong> Employability <strong>Skills</strong>Review”http://www.hestem.ac.uk/sites/default/files/employability_skills_review.pdfUK <strong>Graduate</strong> Careers Survey 201, High FliersResearch Ltd www.highfliers.co.ukThe <strong>Graduate</strong> Market <strong>in</strong> 2012www.highfliers.co.ukMason G., Williams G. and Cranmer S. (2006) Employability skills<strong>in</strong>itiatives <strong>in</strong> higher education: what effects do they have on graduatelabour outcomes? London: <strong>National</strong> Institute of Economic and SocialResearch<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 14Job Ready Resource PackMay 2012


Wider Employability <strong>Skills</strong> Set5 = High Level of Importance, 1 = Low Level of ImportanceSkill Description ScorePlann<strong>in</strong>g &OrganisationProblem Solv<strong>in</strong>gHandl<strong>in</strong>gInformationWork<strong>in</strong>gExperienceSelf -managementWork<strong>in</strong>g withOthersPlann<strong>in</strong>g and organis<strong>in</strong>g for the long and short term 5Apply<strong>in</strong>g acquired knowledge and understand<strong>in</strong>g to the solution ofproblemsRetriev<strong>in</strong>g, analys<strong>in</strong>g, evaluat<strong>in</strong>g and <strong>in</strong>terpret<strong>in</strong>g <strong>in</strong>formation 4.8Student placement and volunteer<strong>in</strong>g positions 4.6Read<strong>in</strong>ess to accept responsibility, flexibility and time management 4.6Work<strong>in</strong>g <strong>in</strong> a team and to lead that team when necessary 4.6Numeracy Manipulation of numbers and application <strong>in</strong> practical contexts 4.4Communication Communicat<strong>in</strong>g <strong>in</strong> writ<strong>in</strong>g and orally to a range of audiences 4Scientific &PracticalCarry<strong>in</strong>g out practical activities safely and effectively 4Degree Subject Good or excellent degree relevant to the role 3.8InformationCommunication &TechnologyBus<strong>in</strong>ess andCustomerAwarenessUs<strong>in</strong>g electronic media to <strong>in</strong>terpret and present work 3.8Understand<strong>in</strong>g key drivers for bus<strong>in</strong>ess success and importance ofcustomer loyaltyStudy <strong>Skills</strong> Manag<strong>in</strong>g and develop<strong>in</strong>g strategies and methods of study 3.4Improv<strong>in</strong>gLearn<strong>in</strong>g &PerformanceIdentify<strong>in</strong>g opportunities for further development 3.453.6<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 15Job Ready Resource PackMay 2012


<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 16Job Ready Resource PackMay 2012


AppendixF<strong>in</strong>al Cut: Words to Strike from Your CVTough Interview QuestionsThe 10 Worst Mistakes of First-Time Job HuntersThe Ten Worst Th<strong>in</strong>gs to Put <strong>in</strong> Your Cover Letter<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 17Job Ready Resource PackMay 2012


F<strong>in</strong>al Cut: Words to Strike from Your CVBy Elizabeth Lowman —October 18, 2011If you’ve applied for a job recently, you’ve probably looked over that 8½ x 11” summary of yourcareer more times than you can count—and tweaked it just as often—<strong>in</strong> pursuit of the perfect CV.But before you add another bullet po<strong>in</strong>t, consider this: It’s not always about what you add <strong>in</strong>—thebest changes you can make may lie <strong>in</strong> what you take out.The average CV is chock-full of sorely outdated, essentially mean<strong>in</strong>gless phrases that take upvaluable space on the page. Elim<strong>in</strong>ate them, and you’ll come off as a better, more substantialcandidate—and your CV won’t smack of that same generic, m<strong>in</strong>d-numb<strong>in</strong>g quality found oneveryone else’s.Every word—yes, every word—on that page should be work<strong>in</strong>g hard to highlight your talents andskills. If it’s not, it shouldn’t be on there. So grab a red pen, and banish these words from your CV forgood.Career ObjectiveMy first few CVs had a statement like this emblazoned top and center: “Career objective: To obta<strong>in</strong> aposition as a [<strong>in</strong>sert job title here] that leverages my skills and experience as well as provides achalleng<strong>in</strong>g environment that promotes growth.”Yawn. This is not only bor<strong>in</strong>g, it’s <strong>in</strong>effective (and sounds a little juvenile, to boot). The top of your CVis prime real estate, and it needs to grab a hir<strong>in</strong>g manager’s attention with a list of your topaccomplishments, not a summary of what you hope to get out of your next position.ExperiencedYou can be “experienced” <strong>in</strong> someth<strong>in</strong>g after you’ve done it once—or every day for the past 10years. So drop this nebulous term and be specific. If, for example, you’re a Client Report Specialist,us<strong>in</strong>g a phrase such as “Experienced <strong>in</strong> develop<strong>in</strong>g client reports” is both vague and redundant. Butshar<strong>in</strong>g that you “Created five customized weekly reports to analyze repeat client sales activity”—now that gives the reader a better idea of where exactly this so-called experience lies, with someactual results attached.Also elim<strong>in</strong>ate: seasoned, well-versedTeam PlayerIf you’ve ever created an onl<strong>in</strong>e dat<strong>in</strong>g profile, you know that you don’t just say that you’re nice andfunny—you craft a fun, witty profile that shows it. Same goes for your CV: It’s much more effectiveto list activities or accomplishments that portray your good qualities <strong>in</strong> action than to simply claim tohave them.Instead of “team player,” say “Led project team of 10 to develop a new system for distribut<strong>in</strong>greports that reduced the time for managers to receive reports by 25%.” Us<strong>in</strong>g a specific example,you show what you can actually accomplish. But simply label<strong>in</strong>g yourself with a quality? Not somuch.Also elim<strong>in</strong>ate: people person, customer-focused<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 18Job Ready Resource PackMay 2012


DynamicWhile CVs are meant to highlight your best attributes, some personality traits are better left to thehir<strong>in</strong>g manager to decide upon for herself. There is a difference between appropriately andaccurately describ<strong>in</strong>g your work skills and just toot<strong>in</strong>g your own horn. Plus, even the most<strong>in</strong>troverted wallflower will claim to be “dynamic” on a piece of paper because, well, why not?Whenit comes to CVs, keep the content quantifiable, show tangible results and successes, and wait untilthe <strong>in</strong>terview to show off your “dynamism,” “enthusiasm,” or “energy.”Also elim<strong>in</strong>ate: energetic, enthusiasticReferences Available Upon RequestAll this phrase really does is take up valuable space. If a company wants to hire you, they will ask youfor references—and they will assume that you have them. There’s no need to address the obvious(and do<strong>in</strong>g so might even make you look a little presumptuous!). Use the space to give more detailsabout your talents and accomplishments <strong>in</strong>stead.In a crummy job market with a record number of people apply<strong>in</strong>g for the same positions, it takesmore than a list of desirable-sound<strong>in</strong>g qualities to warrant an <strong>in</strong>terview. Specific examples pack apunch, whereas anyth<strong>in</strong>g too dependent on a list of buzzwords will sound just like everyone else’scookie-cutter CV. So, give your CV a good once-over, and make sure every word on that page iswork<strong>in</strong>g hard for you.<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 19Job Ready Resource PackMay 2012


Tough Interview QuestionsThis sheet has been created from <strong>in</strong>formation taken from 'Great Answers to Tough InterviewQuestions' by Mart<strong>in</strong> John Yate published by Kogan Page.How to impress at the start...1. Why do you want to work here?To answer this question you must have researched the company. Reply with the company'sattributes as you see them. Cap your answer with reference to your belief that the company canprovide you with a stable and happy work environment - and that such an atmosphere wouldencourage your best work.2. How do you feel about your progress to date?This question is not geared solely to rate your progress; it also rates your self-esteem. Bepositive, yet do not give the impression you have already done your best work.Make the<strong>in</strong>terviewer believe you see each day as an opportunity to learn and contribute, and that yousee the environment at this company as conducive to your best efforts.3. What would you like to be do<strong>in</strong>g five years from now?The safest answer conta<strong>in</strong>s a desire to be regarded as a true professional and team player. Asfar as promotion, that depends on f<strong>in</strong>d<strong>in</strong>g a manager with whom you can grow. Of course, youwill ask what opportunities exist with<strong>in</strong> the company before be<strong>in</strong>g any more specific.4. What are your biggest accomplishments?Keep your answers job-related. If you exaggerate contributions to major projects, you will beaccused of 'coffee-mach<strong>in</strong>e syndrome'; the affliction of a junior clerk who claimed success foran Apollo space mission based on his relationships with certa<strong>in</strong> scientists at the coffee mach<strong>in</strong>e.You might beg<strong>in</strong> your reply with: 'Although I feel my biggest achievements are still ahead of me,I am proud of my <strong>in</strong>volvement with... I made a contribution as part of that team and learned alot <strong>in</strong> the process.'5. Why did you leave your last job?You should have an acceptable reason for leav<strong>in</strong>g every job you have held but if you don't, pickone of the six acceptable reasons from this employment <strong>in</strong>dustry CLAMPS formula:Challenge: you weren't able to grow professionallyLocation: the journey to work was unreasonably longAdvancement: there was nowhere for you to goMoney: you were underpaid for your skills and contributionPride or prestige: you wanted to be with a better companySecurity: the company was not stable<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 20Job Ready Resource PackMay 2012


The real you...1. Tell me about yourself?This is not an <strong>in</strong>vitation to ramble on. If the context isn't clear, you need to know more aboutthe question before giv<strong>in</strong>g an answer.Whichever direction your answer ultimately takes be surethat it has some relevance to your professional endeavours. You should also refer to one ormore of your key personal qualities, such as honesty, <strong>in</strong>tegrity, be<strong>in</strong>g a team player, ordeterm<strong>in</strong>ation. For example, if you choose 'team player', you can tell a story about yourselfoutside work - perhaps as a member of a sports team - that also speaks volumes about you atwork.2. How well do you feel other people rated your job performance?This is one very sound reason to ask for written evaluations of your work before leav<strong>in</strong>g acompany. You should also ask for a letter of recommendation whenever you leave a job. Don'tthrust these under your <strong>in</strong>terviewer's nose, but when you are asked the question, you canproduce them with a flourish. If you don't have written evaluations, try to quote verbalappraisals, such as 'My boss said only a month ago that I was the most valuable eng<strong>in</strong>eer <strong>in</strong> thework group, because...'3. What is your greatest strength?Isolate high po<strong>in</strong>ts from your background and build <strong>in</strong> a couple of your key personal qualities,such as pride <strong>in</strong> your work, reliability and the ability to stick with a difficult task, yet changecourse rapidly when required.4. What is your greatest weakness?This is a direct <strong>in</strong>vitation to put your head <strong>in</strong> a noose. Decl<strong>in</strong>e the <strong>in</strong>vitation. If there is a m<strong>in</strong>orpart of the job at hand where you lack knowledge - but knowledge you will obviously pick upquickly - use that. For <strong>in</strong>stance: 'I haven't worked with this type of spreadsheet before but,given my experience with six other types, I should be able to pick it up <strong>in</strong> a few days.' Anotheroption is to design the answer so your weakness is ultimately a positive characteristic. Forexample: 'I always give each project my best shot, so if I sometimes feel others aren't pull<strong>in</strong>gtheir weight, I f<strong>in</strong>d it a little frustrat<strong>in</strong>g. I try to overcome it with a positive attitude that I hopewill catch on.' Also consider the technique of putt<strong>in</strong>g a problem <strong>in</strong> the past and show<strong>in</strong>g howyou overcame it.5. What are you look<strong>in</strong>g for <strong>in</strong> your next job?You want a company where your talents and experience will allow you to contribute to theirbus<strong>in</strong>ess. Avoid say<strong>in</strong>g what you want the company to give you; you must say what you want <strong>in</strong>terms of what you can give to your employer. The key word is 'contribution'.Under the spotlight...1. What k<strong>in</strong>d of salary are you worth?This question is ask<strong>in</strong>g you to name a desired figure but the twist is that it also asks you tojustify that figure. It requires that you demonstrate careful analysis of your worth, <strong>in</strong>dustrynorms, and job requirements. You are recommended to try for a higher figure rather than alower one. If their immediate response is to say that's too much, accept it as no more than anegotiat<strong>in</strong>g gambit, and come back with your own calm rebuttal: 'What did you have <strong>in</strong> m<strong>in</strong>d?'<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 21Job Ready Resource PackMay 2012


2. Do you have any questions...Almost always, this is a sign the <strong>in</strong>terview is draw<strong>in</strong>g to a close, and that you have one morechance to make an impression. Remember the adage: people respect what you <strong>in</strong>spect, notwhat you expect. Create questions from any of the follow<strong>in</strong>g: F<strong>in</strong>d out why the job is open, who had it last and what happened to him or her? When will you get the opportunity to meet the person to whom you would report? What type of tra<strong>in</strong><strong>in</strong>g is required and how long is it? What would your first assignment be? What are the realistic chances for growth <strong>in</strong> the job? What are the skills and attributes most needed to get ahead <strong>in</strong> the company? Who will be the company's ma<strong>in</strong> competitor over the next few years? If there is a written job description, can you see it?<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 22Job Ready Resource PackMay 2012


The 10 Worst Mistakes of First-Time Job HuntersBy Kelly Eggers (kelly.eggers@dowjones.com)If you're <strong>in</strong> your f<strong>in</strong>al year [of University], be warned: the rumors about land<strong>in</strong>g a job <strong>in</strong> thiseconomy are true. You should be tak<strong>in</strong>g steps today, not next semester, to prepare yourself.An April 2011 survey conducted by Braun Research on behalf of Adecco Staff<strong>in</strong>g U.S. found that 71%of 500 recent four-year college graduates would have done someth<strong>in</strong>g differently to prepare for thejob market. While companies will hire 9.5% more graduates from the class of 2012 than they didfrom the 2011 graduat<strong>in</strong>g class, accord<strong>in</strong>g to another poll, employers are still look<strong>in</strong>g for the pick ofthe litter."When you're not familiar with the job market or job seek<strong>in</strong>g, you really don't know how mucheffort it will take," said Kathy Kane, senior vice president of talent management for Adecco NA,To f<strong>in</strong>d out what students can do to better prepare for the current job market, we spoke with careercoaches, recruiters and recent graduates."I would have started look<strong>in</strong>g for jobs earlier."Putt<strong>in</strong>g off your job hunt isn't a wise move. Among the Adecco survey's respondents, 26% said theywould have started look<strong>in</strong>g for potential positions earlier."It's easy to fall <strong>in</strong>to 'my weekend starts on Thursday' mode, rather than 'I've got to put my jobsearch <strong>in</strong>to full gear today' mode," said Kane, "but procrast<strong>in</strong>ators will have fewer choices."Most students don't start th<strong>in</strong>k<strong>in</strong>g about their careers until they have to, said L<strong>in</strong>dsey Pollak, acareer expert who focuses on Generation Y <strong>in</strong> the workplace. "There's so much you can do that's nota lot of work and not overly time consum<strong>in</strong>g.""I would have actually networked."For students and older professionals alike, network<strong>in</strong>g can feel like the most dreaded part of a jobhunt. Twenty-n<strong>in</strong>e percent of respondents to the Adecco survey said they would have spent moretime build<strong>in</strong>g a solid professional network."Network<strong>in</strong>g can be scary," said Pollak, "but about 70% of jobs are found through network<strong>in</strong>g."Students who spend their time troll<strong>in</strong>g job boards should <strong>in</strong>stead spend that time mak<strong>in</strong>g solidconnections with people who are respected and <strong>in</strong>volved <strong>in</strong> the workforce, <strong>in</strong>dustry experts andalumni, and spend only 30% of their time look<strong>in</strong>g at job list<strong>in</strong>gs.For the most part, Pollak said, people love to help students. As long as you are gracious and thankfuland not try<strong>in</strong>g to hard-sell yourself right off the bat, potential connections are likely to be receptive."I would have taken on a job or an <strong>in</strong>ternship <strong>in</strong> addition to my courseload."Bottom l<strong>in</strong>e: There's no substitute for experience.Hav<strong>in</strong>g some professional experience under your belt before enter<strong>in</strong>g the workforce has become anecessity for many employers.<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 23Job Ready Resource PackMay 2012


"I don't know a company that doesn't want people with <strong>in</strong>ternship experience," said Pollak. "Myadvice is to get yourself through the recession any way you can, and come out with whateverexperience you can."Look for <strong>in</strong>ternships that provide college credit or are paid. Otherwise, ga<strong>in</strong> work experience <strong>in</strong> asett<strong>in</strong>g such as wait<strong>in</strong>g tables -- and talk with people at each and every table. "There are CEOs whostarted network<strong>in</strong>g while they were wait<strong>in</strong>g tables," Pollak said.If you can't f<strong>in</strong>d a full- or part-time position on- or off-campus, try go<strong>in</strong>g to the Internet for virtualwork. "There are jobs you can get without even leav<strong>in</strong>g your dorm room," Pollak said, <strong>in</strong>clud<strong>in</strong>gma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g someone's social media outlets, work<strong>in</strong>g as a copyeditor or build<strong>in</strong>g a website for asmall bus<strong>in</strong>ess. Many of these types of jobs have flexible hours, an added benefit for busy students."I would have gotten more <strong>in</strong>volved <strong>in</strong> career-relevant extracurricular activities."On-campus groups, clubs, events and activities are a great place to get experience that translates tothe work<strong>in</strong>g world. <strong>Skills</strong> are skills. You can show you have ga<strong>in</strong>ed relevant experience by plann<strong>in</strong>gconcerts on campus or work<strong>in</strong>g as a freshman orientation assistant, for example."Everybody wants to hire people who understand how to manage projects, work alongside difficultpeople, and have built their communication skills," said Kane. If you were on the dance team, andchoreographed a group performance, for example, you've developed creative, leadership andtra<strong>in</strong><strong>in</strong>g abilities, all of which translate to the workplace.Experts say it's a matter of fram<strong>in</strong>g the extracurricular experience you've had <strong>in</strong> a professional way.Try th<strong>in</strong>k<strong>in</strong>g of your biggest accomplishments as a member or leader of an extracurricular group, andus<strong>in</strong>g them to bra<strong>in</strong>storm resume bullet po<strong>in</strong>ts."I would have applied to more jobs."Many recent graduates regret not putt<strong>in</strong>g out more feelers. Accord<strong>in</strong>g to the Adecco survey, 26% ofrecent graduates would have applied to more jobs prior to f<strong>in</strong>ish<strong>in</strong>g school.Putt<strong>in</strong>g your hat <strong>in</strong> the r<strong>in</strong>g is the only way to be considered for most opportunities. The trick is tokeep track of the applications you send out. "Send<strong>in</strong>g <strong>in</strong> your application for hundreds of jobs onMonster.com will work aga<strong>in</strong>st you," said Dan Schawbel, a personal brand<strong>in</strong>g expert and author ofMe 2.0. Not only is it difficult to remember what you applied for and when, but you're also likely tosend out generic resumes.Write your resume so it highlights your experience with each position's requirements. Not sure whatyour relatable skill-set is? Try creat<strong>in</strong>g a Venn diagram that illustrates all of the skills and experienceyou've developed. The overlap can <strong>in</strong>dicate your primary strengths, and the rema<strong>in</strong>der can help yousee where you have specific skills related to your prospective <strong>in</strong>dustry."I would have focused more on becom<strong>in</strong>g 'professional.'"Save the sweatpants and fratty T-shirts for the weekend. Replace them with clothes that are fitted,pressed and at the very least casual-Friday appropriate even when you're go<strong>in</strong>g to class. You mayth<strong>in</strong>k dress<strong>in</strong>g well every day doesn't matter, but the professors you ask for recommendations willremember your style.<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 24Job Ready Resource PackMay 2012


Another way to show your professionalism is to pick up the tab for network<strong>in</strong>g coffees, and sendthank-you notes for even a little bit of help. "If someone gives you advice, all you have to do is saythank you after the fact," Pollak said.And, of course, monitor your onl<strong>in</strong>e appearance. Clean up and privacy-protect your Facebookaccounts, start Tweet<strong>in</strong>g <strong>in</strong>terest<strong>in</strong>g news (<strong>in</strong>stead of which class you're skipp<strong>in</strong>g), be careful whereyou "check-<strong>in</strong>" on your smartphone, and set up a solid L<strong>in</strong>kedIn profile, Pollak said. Add a signaturel<strong>in</strong>e to your e-mail account and set up a professional voicemail message."I would have done more to figure out what my career goals were."Your first job out of college is unlikely to be your dream position, if you even know what that is.Indecision can hold you back, so set up some <strong>in</strong>formational <strong>in</strong>terviews to try to narrow your focus."It's a rare gift at any age to know what your passion is," said Bruce Tulgan, CEO of Ra<strong>in</strong>makerTh<strong>in</strong>k<strong>in</strong>g, a New Haven, Conn.-based management consultancy that focuses on <strong>in</strong>tegrat<strong>in</strong>ggenerations <strong>in</strong> the workplace. "In 99 out of 100 cases, people start to learn about a career path, ga<strong>in</strong>experience <strong>in</strong> someth<strong>in</strong>g, and over time they become passionate about it."Don't be afraid to try someth<strong>in</strong>g that you're <strong>in</strong>itially lukewarm about, said Pollak. "I don't believe <strong>in</strong>dead-end jobs when you're early <strong>in</strong> your career," she said, "because everyth<strong>in</strong>g is experience.""I would have gone to the career centre."This is what they call a "no-bra<strong>in</strong>er." You might not th<strong>in</strong>k you need your university's services, butthere's no reason to f<strong>in</strong>d out the hard way you did someth<strong>in</strong>g wrong that could have been avoided."[University] students have an advantage other job seekers don't -- an on-campus career centrestaffed with people who have one purpose: to help students f<strong>in</strong>d jobs," said Kane of Adecco. "Mostcareer centres aren't taken advantage of to their full extent."Once you get to know the counsellors and they know what you're look<strong>in</strong>g for, they can tell youabout new opportunities, Kane said. It's also a good place to practice your elevator pitch, draft<strong>in</strong>troductory e-mails or cover letters, perfect your resume, or any other measures you don't want torun by friends or family members."I would have kept better track of my achievements."Experts say that even on-campus accolades belong on your resume."Start creat<strong>in</strong>g tangible results with your name on them so you have evidence of your ability to addvalue," said Tulgan. "Save the tangible results, date them, and be prepared to present them."Track<strong>in</strong>g how many donations you collected from call<strong>in</strong>g alumni or that you created a new fil<strong>in</strong>gsystem for the admissions office are achievements that translate to everyday work activities. Don'tforget to highlight your academic awards, such as mak<strong>in</strong>g the dean's list or honour society."Any accomplishment matters," said Schawbel. "Track them <strong>in</strong> a public sett<strong>in</strong>g, like your L<strong>in</strong>kedInprofile." If it's not out there for people to f<strong>in</strong>d, those achievements won't be do<strong>in</strong>g anyth<strong>in</strong>g to help<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 25Job Ready Resource PackMay 2012


you, he said."I would have focused more on develop<strong>in</strong>g relevant skills."Hav<strong>in</strong>g an awareness of <strong>in</strong>dustry-specific skills as well as broad, transferable ones is a way to reallystand out."Companies aren't <strong>in</strong>vest<strong>in</strong>g as much <strong>in</strong> tra<strong>in</strong><strong>in</strong>g, so companies are more likely to look for someonewho can hit the ground runn<strong>in</strong>g," said Kane. That isn't just familiarity with <strong>in</strong>dustry term<strong>in</strong>ology, it'salso hav<strong>in</strong>g professional "street smarts.""Show your understand<strong>in</strong>g of cha<strong>in</strong>-of-command issues, work<strong>in</strong>g with older, more experiencedcolleagues and work<strong>in</strong>g with people <strong>in</strong> parallel roles <strong>in</strong> other departments, or with vendors andcustomers," said Tulgan.You should also have excellent customer service knowledge – not only to use as a professional, butalso to use as a job seeker. That <strong>in</strong>cludes mak<strong>in</strong>g yourself available, be<strong>in</strong>g fully prepared for<strong>in</strong>terviews, and know<strong>in</strong>g how to problem-solve, Tulgan said. "Above all, develop self-managementskills and the ability to work effectively with a manager,".<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 26Job Ready Resource PackMay 2012


The Ten Worst Th<strong>in</strong>gs to Put <strong>in</strong> Your Cover LetterBy S<strong>in</strong>dhu Sundar (editor@f<strong>in</strong>s.com)It's never too early to make a bad impression. A cover letter or <strong>in</strong>troductory email is often the firstth<strong>in</strong>g a potential employer sees when review<strong>in</strong>g a job applicant. It's the first opportunity to impressrecruiters and hir<strong>in</strong>g managers and, therefore, the first opportunity to disappo<strong>in</strong>t them. Everyth<strong>in</strong>gfrom copy mistakes to <strong>in</strong>appropriate jokes <strong>in</strong> a cover letter could derail an application. Here are thetop ten worst th<strong>in</strong>gs to put on a cover letter:1. Next to Noth<strong>in</strong>gWhile writ<strong>in</strong>g someth<strong>in</strong>g that's too long is a common cover letter mistake, what can be even moredamag<strong>in</strong>g is a cover letter that's too short.Bruce Hurwitz, President of Hurwitz Strategic Staff<strong>in</strong>g, Ltd., a New York-based staff<strong>in</strong>g firm recalls acover letter he received a few months ago for an entry-level IT sales position. It read simply, "Here'smy resume. Call me. [Phone number].""I cracked up," Hurwitz says. "This person had only just graduated with a Bachelor's degree. It wasridiculous."A good cover letter should be somewhere between 200 to 250 words, Hurwitz says, and shouldanswer the question of why a recruiter should look at the resume. "The key is to highlight onesuccess," Hurwitz says. "For example, 'I successfully <strong>in</strong>creased sales 500% over two years, result<strong>in</strong>g <strong>in</strong><strong>in</strong>creased, susta<strong>in</strong>ed revenue of $25 million.' Once I read that, I look at the resume."2. Criticism of a Prospective EmployerThumbtack.com, a San Francisco-based site that connects customers with small bus<strong>in</strong>ess services,asked potential employees to submit <strong>in</strong> their cover letters feedback about their website. Onecandidate, a contender for an entry-level position <strong>in</strong> April, didn't pull any punches."The eng<strong>in</strong>eer<strong>in</strong>g of your site looks lazy and <strong>in</strong>effective," the applicant wrote, proceed<strong>in</strong>g to describethe colour scheme of the site as "disconcert<strong>in</strong>g to my eyes."Needless to say, he was not considered for the position, though not before the hir<strong>in</strong>g manager got <strong>in</strong>some laughs around the water cooler at his expense."We forwarded the cover letter to our managers sort of as a joke," says Sander Daniels, co-founderof the site. "It was the most caustic feedback we received. But we responded k<strong>in</strong>dly to him -- wedidn't suggest any improvements to him <strong>in</strong> approach<strong>in</strong>g other employers.We don't see it as our roleto counsel failed candidates."Daniels observed that while many strong candidates turn <strong>in</strong> well-written cover letters, some have letthe demand for eng<strong>in</strong>eers get to their heads, as Silicon Valley romances them with six-figure salariesand other job perks."Maybe they th<strong>in</strong>k they can get away with it -- but <strong>in</strong> our company, culture is a very important<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 27Job Ready Resource PackMay 2012


factor." Daniels says. "Even if Facebook's best eng<strong>in</strong>eer came to us, we wouldn't hire him if he was ajerk."3. Personal StoriesWhile employers are sometimes <strong>in</strong>terested <strong>in</strong> personal stories, especially if they give some ideaabout work ethic, it's best to save these stories for the <strong>in</strong>terview, says L<strong>in</strong>dsay Olson of NewYorkbased Paradigm Staff<strong>in</strong>g, who specializes <strong>in</strong> recruit<strong>in</strong>g communications and market<strong>in</strong>gprofessionals."I th<strong>in</strong>k my favourite of all time was the salesperson who poetically told me about how he decided torun a marathon, climbed to reach glaciers to have a taste of pure water, ran at heights of 5,000meters <strong>in</strong> Peru, and biked down the world's most dangerous road and survived (over 300,000 havenot)," says Olson, of a candidate who was apply<strong>in</strong>g for a bus<strong>in</strong>ess development position at arecruit<strong>in</strong>g firm <strong>in</strong> June last year. "All this <strong>in</strong> his open<strong>in</strong>g paragraph."If you are asked <strong>in</strong> an <strong>in</strong>terview about your hobbies and adventures, be prepared with a stronganswer, says Olson. "What a [job candidate] likes to do outside of work might show how they are <strong>in</strong>their job," she says. "As a hir<strong>in</strong>g manager, what you don't like to hear is, 'I just like to sit around athome and read books all day.'"4. Awkward LanguageRachel Levy, director of market<strong>in</strong>g at Just Military Loans, a Wilm<strong>in</strong>gton, Del.-based personal loanservice for military personnel, got a letter last week from a candidate who seemed to be express<strong>in</strong>glukewarm <strong>in</strong>terest <strong>in</strong> an IT analyst position."My name is xxx. I am pretty <strong>in</strong>terested <strong>in</strong> the IT analyst position at Just Military Loans," the letterbegan.Levy says she sees many applications, especially for IT jobs, to have grammatical and other languageflaws. "What I've noticed is that there are a lot of people apply<strong>in</strong>g to these jobs, for whom English isa second language," Levy says. "So the connotations of certa<strong>in</strong> words and phrases may not be clearto them. Which is f<strong>in</strong>e, but they should get someone to help word their <strong>in</strong>tentions correctly."In this case, Levy th<strong>in</strong>ks the applicant meant "very" <strong>in</strong>stead of "pretty," but she'll never knowbecause that applicant didn't get an <strong>in</strong>terview.5. Someone Else's WordsFrank Risalvato, a recruit<strong>in</strong>g officer for Inter-Regional Executive Search Inc., is deluged with coverletters from different candidates that all obviously use the same template from the same careercoaches."Some of these [cover letters] we see are very obviously not written by the <strong>in</strong>dividual," saysRisalvato. "We get 15 to 20 of these a month, and it sounds dis<strong>in</strong>genuous and <strong>in</strong>s<strong>in</strong>cere, see<strong>in</strong>g thesecover letters from Seattle one week, Chicago another, and it's all the same style."Some career experts also warn aga<strong>in</strong>st the tired stand-by open<strong>in</strong>g l<strong>in</strong>es <strong>in</strong> a cover letter. "Open<strong>in</strong>g aletter with a passive and clichéd statement such as 'Enclosed please f<strong>in</strong>d my resume highlight<strong>in</strong>g myexperience and skills that would help your company to grow and succeed,'" is a no-no, says AnnBaehr, certified professional resume writer and president of New York-based Best Resumes. "It's<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 28Job Ready Resource PackMay 2012


est to use someth<strong>in</strong>g catchy and more specific such as, "If your company could benefit from theexpertise of a hard-charg<strong>in</strong>g sales producer with a flawless record of success for clos<strong>in</strong>g tier-oneFortune 500 prospects <strong>in</strong> the healthcare technology market and captur<strong>in</strong>g millions of dollars <strong>in</strong>revenue, please take a moment to review the attached resume."If you're uncomfortable with that approach, make your cover letter unique to you with <strong>in</strong>sightsabout the company you're apply<strong>in</strong>g to, advises Darrell Gurney, Los Angeles-based founder of careercoach<strong>in</strong>g site Careerguy.com and author of Backdoor Job Search: Never Apply For A JobAga<strong>in</strong>!."Put <strong>in</strong> a note say<strong>in</strong>g someth<strong>in</strong>g like, 'I've been follow<strong>in</strong>g your company's progress <strong>in</strong> the last yearand <strong>in</strong> February and I noticed your company was mentioned <strong>in</strong> the Journal of such and such,'"Gurney says. "That's the amaz<strong>in</strong>g th<strong>in</strong>g about the Internet. You can spend 15 m<strong>in</strong>utes onl<strong>in</strong>e andlook like you've been follow<strong>in</strong>g them for a year."Gurney rem<strong>in</strong>ds applicants to do their full research on the company if they do get called <strong>in</strong> for an<strong>in</strong>terview after.6. Irrelevant ExperienceAs noteworthy as an impressive Girl Scout cookies sales record may be, it's not worth trumpet<strong>in</strong>gthat experience when try<strong>in</strong>g to break <strong>in</strong>to a field like software sales. Rich DeMatteo, co-founder ofPhiladelphia-based Social Media Market<strong>in</strong>g firm Bad Rh<strong>in</strong>o, remembers a candidate who did justthat when he was work<strong>in</strong>g as a corporate recruiter at a software company."I was recruit<strong>in</strong>g for a software sales position and one candidate was sure she was qualified becauseof her success sell<strong>in</strong>g Girl Scout cookies when she was a young girl," DeMatteo says. "I th<strong>in</strong>k she wasyoung and didn't realize how important it is to state the right experience. Younger applicants tend toreach for skills, and try to f<strong>in</strong>d them anywhere <strong>in</strong> their life."Some candidates take it even further, acknowledg<strong>in</strong>g they have no relevant skills, but push<strong>in</strong>g to behired anyway."I read one for an IT analyst position that says, 'Although my qualifications do not exactly match yourneeds, the close proximity to my home is a big bonus for me,'" Levy of Just Military Loans recalls."You have a lot of under qualified people just out of college just throw<strong>in</strong>g resumes at the wall, andhop<strong>in</strong>g someth<strong>in</strong>g sticks."DeMatteo suggests try<strong>in</strong>g to focus on specific sales figures or experience <strong>in</strong> relevant projects. "A lotof sales, for <strong>in</strong>stance, is numbers-based. Stick to that."7. ArroganceIt's one th<strong>in</strong>g to promote yourself favourably <strong>in</strong> a cover letter, but watch that it doesn't degenerate<strong>in</strong>to overt bragg<strong>in</strong>g.This is especially true when it comes to ambiguous skills, says Jennifer Fremont-Smith, CEO ofSmarterer, a Boston-based tech start-up aimed at help<strong>in</strong>g IT applicants improve their resumes."People claim to have th<strong>in</strong>gs like, 'superior Internet skills.' What does that even mean?" saysFremont-Smith. "I saw an application from aWeb developer about a month ago where he described<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 29Job Ready Resource PackMay 2012


himself as a 'rockstar <strong>in</strong> design tools,' and an 'expert <strong>in</strong> developer tools.' That k<strong>in</strong>d of <strong>in</strong>flatedlanguage doesn't really tell your employer much about your skills."Fremont-Smith recommends carefully personaliz<strong>in</strong>g your cover letter to the employer and list<strong>in</strong>g themost relevant of skills for the job you want, and why you want it. "The cover letter is the place to tellyour story about why it is that you're the right person for the company," she says. "It's about reallycraft<strong>in</strong>g a narrative that answers the question of why the employer should talk to you."8. Wrong Company Name/Wrong Cover LetterTalk about mistakes that are easy to avoid."The biggest mistake I see on a regular basis is that candidates either misspell the name of thecompany or get the name wrong," says Gary Hew<strong>in</strong>g of Houston-based Bert Mart<strong>in</strong>ezCommunications LLC. "If it's a small misspell<strong>in</strong>g like 'Burt' <strong>in</strong>stead of 'Bert', I'd be will<strong>in</strong>g to overlookthat. But the big, unforgivable mistake is when someone copies and pastes a cover letter without thename or address to the correct company. That, to me, is someone who's lazy and not pay<strong>in</strong>gattention."Hew<strong>in</strong>g says sometimes it's hard to tell if a cover letter was meant for a particular job, even if thecandidate got the company name and position right, if they talk about disconnected experiencewithout expla<strong>in</strong><strong>in</strong>g themselves."We're a sales organization, but at least twice a month, we'll get a cover letter with someone talk<strong>in</strong>gabout their bank<strong>in</strong>g background <strong>in</strong>stead of sales," says Hew<strong>in</strong>g. "It's a complete disconnect to thejob description and it doesn't even expla<strong>in</strong> if the candidate is seek<strong>in</strong>g a career change. It tells me thatthey're just not pay<strong>in</strong>g attention."9. Cultural PreferencesJob hunt<strong>in</strong>g is often compared to dat<strong>in</strong>g: It's about f<strong>in</strong>d<strong>in</strong>g the right match; and success h<strong>in</strong>ges onstay<strong>in</strong>g cool under pressure and mask<strong>in</strong>g anxieties to appear confident <strong>in</strong>stead of desperate. But afew candidates take the dat<strong>in</strong>g analogy too far, subject<strong>in</strong>g hir<strong>in</strong>g managers to long lists of personallikes and dislikes <strong>in</strong> cover letters."This one guy wrote the first part of his cover letter talk<strong>in</strong>g about his <strong>in</strong>terests like it was an ad for anonl<strong>in</strong>e dat<strong>in</strong>g site," Olson of Paradigm Staff<strong>in</strong>g says, about an applicant try<strong>in</strong>g for a PR job. "He likesall types of music, but 'never got <strong>in</strong>to country.'"While potentially charm<strong>in</strong>g to a possible mate, those titbits are not helpful <strong>in</strong> a cover letter.10. JokesBreak<strong>in</strong>g the ice with humour isn't necessarily a bad idea, but jokes <strong>in</strong> cover letters are usually aturn-off for busy employers, say recruiters. It might be better to save them for the <strong>in</strong>terview, if theyare to be used at all. Olson recalled a candidate for a communications executive position whorubbed an employer the wrong way with an off-colour joke."She decided <strong>in</strong> her <strong>in</strong>terview, for some reason, to compare kids to Nazis," says Olson. "She thoughtshe was be<strong>in</strong>g funny, but the <strong>in</strong>terviewer happened to be Jewish and didn't th<strong>in</strong>k she was very<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 30Job Ready Resource PackMay 2012


funny."Recruiters agree that it's best to stick with tried-and-true unfunny, but effective conventional pitchesabout your education and work experience."The th<strong>in</strong>g with try<strong>in</strong>g to be chummy and funny is that you lose credibility," says Gurney ofCareerguy.com. "It looks desperate. And the worst th<strong>in</strong>g you can do <strong>in</strong> job-seek<strong>in</strong>g is look<strong>in</strong>gdesperate or needy."<strong>EE015</strong> (<strong>Graduate</strong> <strong>Skills</strong> <strong>in</strong> <strong>Chemistry</strong>) Page| 31Job Ready Resource PackMay 2012

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