Feature Writing - School of Journalism

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LeadsThe lead must catch the spirit of the storyand create the proper tone: serious,sarcastic, ironic, flippant, melancholy.
Leads Can be and often are longer than onesentence Your chance to grab the reader’sattention Should be specific to your story Should not be filled with cliches Should be in third person Must fit the mood or tone of the story
Page 1 and 2: By Jeanne Acton, UIL/ILPC Journalis
Page 3 and 4: Transition/QuoteFormulaLinkedLead:
Page 5: LeadsThe opening sentence must grab
Page 9 and 10: Justin Greer’s 2,800 friends have
Page 11 and 12: Descriptive - describes a scene/per
Page 13 and 14: Descriptive - describes a scene orp
Page 15 and 16: “Don’t be mad. I took some pill
Page 17 and 18: She never knew she had it.Junior Jo
Page 19 and 20: A group of candystripers stand arou
Page 21 and 22: After tension-filled hours of last-
Page 23 and 24: Oleg Mukhin wanted to see the world
Page 25 and 26: The lead should openwith the specif
Page 27 and 28: Try this:When Briana Barrera didn
Page 29 and 30: No news or editorials leads.Avoid f
Page 31 and 32: No clichesTake one for the team.Lif
Page 33 and 34: Try this instead…He heard the sho
Page 35 and 36: After a strong lead…You need a st
Page 37 and 38: The NutGraphHe heard the shot and t
Page 39 and 40: After a strong lead and aninformati
Page 41 and 42: transitiondirect quotetransitiondir
Page 43 and 44: End your story with …- A powerful
Page 45 and 46: For example:(Lead)A group of candys
Page 47 and 48: For a Strong Feature Story remember
Page 49 and 50: Pitfalls to avoid infeature writing

Feature Writing - School of Journalism

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