BRAND TOOLKIT - Tri-County Technical College

E-MailIn order to communicate a consistent brand image for the College, we also have established guidelines for e-mail correspondence. If youfrequently communicate with external constituents and wish to use a logo in the signature of your e-mail, please download a jpg of the lowresolution logo created specifically for e-mail by logging into eTC, click on Employee Tab, My Service Requests, and the Public Relationsand Marketing Services link. Or, visit www.tctc.edu and click on About TCTC and then Media. If you need the logo in a different format,contact the Public Relations and Marketing Office. When placing the logo, add a blank space between your signature line and the logo. Donot resize the logo.Also, to ensure brand integrity and consistency with electronic correspondence:• Please refrain from using “wallpaper” as a background on e-mail. Once again, it’s a matter of trying to keep a consistent look forexternal customers.• Please avoid using personal or departmental quotes and taglines as they may be interpreted to be an official TCTC tagline.Mass E-MailThe College has contracted with iContact to use its e-marketing tool for mass e-mails. The Public Relations and Marketing Office hasdesigned templates for each office that use the iContact tool. Offices currently approved to use iContact include Admissions, Financial Aid,Student Records, the Campus Store, Corporate and Community Education, and the Business Office. Community Campus directors also usethe tool to communicate with their external advisory committees. If you would like to learn more about this tool and whether or not it isappropriate for use by your office, contact the Public Relations and Marketing Office.28