DRAFT Minutes of the Board of Directors Meeting Tuesday, March ...

Triple Crown Softball Parades - July 16 and 23Triple Crown would like to return to Main Street. They have options for other locations. The EventsCommittee asked Bob if the location can be different for each week, perhaps one on upper main and one onlower main. Reducing the length of the street closure and keeping Swede Alley open were also suggested. Bobstated he will present the options to the event organizers and keep the HPCA informed.July 16: Girls 10-12 year olds; July 23: Boys 10 – 12 year olds6:00pm – 7:00pmRick Anderson reconfirmed that this year Triple Crown is only a two week event. Bob Kollar explained thatTriple Crown conducted a survey of participants and the survey showed that the participants would like to travelto other locations. From the response, Triple Crown is rotating age groups through four different venues. Theevent has also changed from three small weeks to two bigger weeks. Bob stated that the event can expand tothree weeks if it gets bigger. Maren Mullin emphasized that the 10 to 12 year olds is a great demographic sincethat age group tends to travel with more family members.Classic Car Show – July 28 – Alison Butz stated that she is awaiting confirmation on this event.65 classic cars will be displayed on lower Main Street between 7 th and 9 th Street.Main Street will close between 7 th and 9 th Street at 8:00am. Event: 9:00am – 2:00pmPark City Kimball Arts Festival – August 3, 4 and 5Alison Butz stated that after a recent conversation with Katie Snyder, we have come to understand that theKimball’s operation plan for the 2012 Park City Kimball Arts Festival meets the recommendations of theEvents Committee.The Kimball’s 2012 operations plan successfully addresses many of the positive changes seen during the 2011Festival which includes the bus drop-off at 9 th and Main Street, earlier opening on Friday night, Summit Countylocal’s admission on Friday, and retaining the later closure on Saturday. The HPCA is in support of amaximum of 8 outdoor dining decks that can remain in place during the Festival. We request additionalcoordination of the signage for the outdoor dining decks and their quick serve options needs to be included inthe overall Festival Master Plan.Friday 5:00 – 9:00pm; Saturday 9:00am – 7:00pm and Sunday 9:00am – 6:00pmPuggy Holmgren asked if the literature for the Park City Kimball Arts Festival could include information on thetake and go food options. Alison stated that she will work with the Kimball to ensure that language is includedagain this year.Tour of Utah – August 12Bob Kollar updated the Board on the current negotiations between the City and Tour of Utah and explained thatthe City has not issued a final approval for the Tour of Utah to place the start and finish of the last stage of theevent on Main Street. At this time the event start/finish is proposed for lower Main Street due to traffic flow,transit needs and other logistics. The City has asked the Park Silly Sunday Market to locate the market at thetop of Main Street so that the entire street can be programmed. The start time has not been set, but will fallbetween 10am and noon. The street will not be closed before 2am to accommodate setup for the event. TheTour of Utah will be featured on Fox with two hours of live coverage that Sunday. Bob emphasized that it isthe Chambers goal is to bring the event that brings the most economic impact to the community with the leastamount of impact.Both Bob Kollar and Jonathan Weidenhamer stated that the Park Silly Sunday Market is in discussion torelocate to the upper portion of the street which also includes the expo festival, health and wellness festival onthe upper portion of the street. Team parking will be in the brew pub parking lot. Autograph alley and warm up

at the top of the street in the Brew Pub Parking Lot. There will be two large screen video boards on the streetand beer garden at the top of the street.The schedule of the event is designed so that the start of the race will attract people at the beginning and theactivity on the upper portion of the street will occupy people for a few hours until the finished, which isscheduled around 3:30 to 4:00. Crowning of champion will happen on main street and will be televised. Theexpected crowd size is between 10,000 and 15,000 people. All public transit routes will remain in place andwill be key to bring the crowd to the area. Parking will be limited due to obligations of available parking nearthe start finish line. Shuttle parking may occur at the resorts, schools and Richardson Flats for the generalpublic.Ken Davis asked for clarity on the street closure. Bob Kollar confirmed that all of Main Street will be closed.Due to the difficulty to build out of hospitality tents, expo tents etc, the organizers determined lower MainStreet as the best venue for the start and finish of the race. Closure of Main Street will not happen beforeSunday at six am opening six pm.Stephanie Johnston asked what the status of Swede Alley would be during the event. Bob Kollar stated thatSwede Alley will be a soft closure with access to China Bridge. Access to the Summit Watch garage usunknown at this time. Bob stated he would continue working with her on that issue.Rick Anderson asked how much China Bridge will remain open. China Bridge will be used by officials, VIPs,sponsors, media, Park Silly Sunday market and the expo, stated Bob. At this time not known how many spaceswill remain available to the public. Transportation plan is again a goal right now.Mustang Car Show - August 18 – Kimball JunctionAlison Butz reminded the Board that the Events Committee confirmed the Mustang Car Show will be held inKimball’s Junction. This is consistent with comments from previous years.Miner’s Day Celebration - September 3Traditional Miner’s Day events begin with the World Famous “Running of the Balls” which is where thousandsof galls are rolled down the center of Main Street. Following the balls, the Miner’s Day Parade begins at thetop of Main Street at 11:00 am.Main Street closes at 9:30am. Event: 11:00amLocals’ Thursdays - Thursdays from September 6 through November 15The HPCA will continue Locals’ Thursdays in the fall. Alison will request information from businesses startingin August. Free parking will be available. No other additional activities are planned.Savor the Harvest - FallThe Park City Restaurant Association is talking about a fall event. This event will not replicate Savor theSummit with a community table down Main Street. At this time it appears that this event will be a dine-aroundwith fix-priced menus for a period of days and/or weeks. Christa Graff stated that the event should boost thetraffic to businesses. Bob Kollar stated that the Chamber is putting together a campaign for fall foliage.Rick Anderson asked about the Event Surveys and what the frequency planned to conduct them during thesummer. Alison Butz stated that the Events Committee determined that one survey should be sent once a monththat would cover all the previous events.PR UpdateChrista Graff has put together estimated value for the coverage of Historic Park City based on her PR efforts.Below are the monthly publicity value totals from March 2011-Feb 2012.

March 2011: $552,092April 2011: $847,130May 2011: $255,955June 2011: $427,646July 2011: $564,099August 2011: $540,890September 2011: $158,615October 2011: $575,531November 2011: $1,625,451December 2011: $1,912,913January 2012: $2,262,133February 2012: $630,622TOTAL: $10,353,077Totals and values are if the exact length of article and photos took up the same space as if it were an ad. Somepeople multiply that amount since an article is valued higher since it is editorial.Christa explained that she will work to capitalize on upcoming events such as Kids Day and Locals’ Thursdays.Christa currently sits on the Chamber’s PR Committee and in 2013 they are planning the summer press triparound Savor the Summit. Right now the summer press trip is planned around the Park City Food and WineClassic and the Park City Kimball Arts Festival.Currently Christa is working with the Food Editor with the Salt Lake Tribune that is scheduling the FoodSociety Writers Convention for Park City in 2013. Christa is working to see if the conference attendees canstay in Historic Park City.KUER is planning a live taping of the Splendid Table in May in Park City. Approximately 300 people wouldcome to the broadcast.Meisha Lawson thanked Christa for a great job.Infrastructure UpdateDave Nicholas, with IBI Group, reviewed the plans for the four proposed public spaces in Historic Park Cityalong with streetscape improvements at the Board Meeting with a slideshow.Dave Nicholas let the Board know that there is a Public Open House scheduled for Tuesday, April 3 formalinput. Alison Butz stated that she will work on invitations to the membership and that Council will review theplans at their meeting on April 5.During the slideshow, Dave showed the original plan for the Brew Pub Parking Lot presented at the Marchmeeting in 2011. The new design allows for flexible plaza space. There is ability for either one or two levels ofparking. The ‘flat iron” building’s design is still being looked at, and the second floor will help to extend thefacade of Main Street. Adjacent to the building there is a terrace area that can be covered and/or enclosedduring the winter. The open space of the plaza is 40 feet by 120 feet and the terrace is 50 by 50 feet.In the paving pattern in the plaza there is representation of the historic foundation walls which links the futuredesign to the past. The 3d illustrations show movable furniture which will animate and activate the space. Theflexible space can be set up with synthetic ice. Additional layouts with different configurations of tents wereshown that could include a farmers market a few days a week, car shows, motorcycle shows, night time movies,and award ceremonies.

Rick Anderson asked if the second level of parking was truly feasible due to past concerns regarding the soilson the site. Dave Nicholas stated that structural engineers reviewed the geotechnical report and they do not haveconcerns regarding excavation of the areas. The second level of parking is a cost benefit issue. A second leveldoes not double the parking since the footprint shrinks. Georgia Anderson asked as to what the type of materialswere proposed for the plaza. Dave stated that they were a combination of concrete and paver systems. There issnowmelt proposed for the area to allow access in the winter. Jan Wilking asked if vehicles could park on theplaza and if so, would they leave marks on the pavers. Dave responded that vehicles can park on the plaza andyes, they may leave marks.Andy Beerman stated that early on there was a theme of Olympic legacy. He asked if it has been developedfurther. Dave stated preliminary discussed bringing the digital world into the design such as QR codes.Storytelling and narrative that can be applied throughout the plaza and Streetscape are next steps in the design.Michael Kaplan asked that other than 15 to 20 days a year for events, what brings people up the plaza. Davethat's the challenge for being open and flexibility but also opens to use on a daily and weekly basis.Jon Weidenhamer stated that the City Council has asked staff to look at the area as commercial store fronts aseither retail or restaurants. That will be presented as an alternate option at the April 5 th Council Meeting.Rick Anderson stated that the previous design contained a video screen. Dave Nicholas stated that the publicinput received was not in favor of the element. The plaza area remains programmable with a temporary moviescreen. There is no intention at this time to have a permanent jumbo-tron.Dave Nicholas showed the previous plan for Miners Park and reminded the Board that the redesign focuses onthe ability to host a variety of small scale events. The revised design maintains the existing restrooms wherethey are at and also maintains the ability to keep a more open atmosphere to enter the park. The stage isrelocated to the corner which opens up direct access without disrupting the event. Mining history and heritage iscelebrated in this area.Planters along Main Street as shown as part of a green street program to reduce storm water runoff. These areasprovide an opportunity for public art, signage and seating. Jill Rathburn asked if warming stations, as previouslydiscussed, are still a part of the plan. Dave Nicholas stated that fire elements are part of both the Brew PubPlaza and Miners Park plans. Jill also asked if there is the ability for businesses to promote their businessesthrough signs in the plazas. Alison Butz stated that the current sign code does not support off-premise signs.Mike Sweeny commented on the trees shown in the plazas. He stated that they will grow and could restrictvisibility and that we need to be careful how we screen the parks. They parks need to remain open and inviting.Puggy Holmgren stated Park City historically has had fruit trees. She asked IBI Group to think of them as analternative since they don't get large fast.Dave Nicholas showed the previous design for Coalition Park. Due to the Conservation Easement andinterpretation passive use the area is now pursued as more of a Trailhead for Main Street with the directconnection to the trail network. The design shows a restroom, replacing trolley turn around into a pedestrianpaved area and a water feature.

Jan Wilking said that last he heard, not all that land is publicly owned. Jon Weidenhamer stated that the City hasbeen working on the issue and it was due to an inaccurate filing. The winter use proposed is more passive witheither snowman or snowball stations. Mike Sweeny recommended the Board hold off on improving this areauntil the power and transmission line issues are resolved.At the February 16 th meeting, the City Council asked IBI Group to increase the scope of design for the CityHall/historic wall lot. The previous photos show previous veins of walls. The design replicates the idea andlinks to the heritage and history. The design does pedestrianize Swede Alley and works to reduce pedestrianand vehicle conflicts. Dave Nicholas explained that the intention for the area is not for a gathering space orplaza. Sandra Morrison asked if the plan showed dedicated sidewalks or pavers on the street. Dave stated thatwithin the street there would be pavers, but the plan also shows sidewalks. Rick Anderson asked forclarification on the loss of parking. Dave stated that the plan, as shown, saw a loss of 12 parking spaces.Snowmelt SystemAlison Butz explained that the City Council previously decided not to pursue the snowmelt system due to theincreased carbon footprint over the current snow removal operations, which is consistent with theirsustainability plan. The Infrastructure and Exec Committee has asked for a reevaluation of the installation andoperational costs for snowmelt system in the sidewalks along Main Street. Below is an analysis of both ahydronic and an electric system. A hydronic system would be fueled by gas, electric with electricity. There is adifference in cost for installation and fuel. Operationally, a hydronic system would remain “on” all winter,whereas an electric system would turn on through sensors indicating snow on the sidewalk. Due to the melt anddrainage factor, the system would need to be installed along the entire street and could not be installed in frontof selected businesses.Rick Anderson asked Alison to go through a review of numbers. Alison did acknowledge the errors in the 50foot calculations and asked the Board to disregard those calculations. Overall the electric system is moreefficient since there is not an idling system. Monty Coates asked what the lifespan of a snowmelt system was.Dave Nicholas stated it is 30 to 40 years which is the same of the life of the pavement.Andy Beerman stated that an electric system most likely will require Rocky Mountain Power to upgrade thepower system. Sandra Morrison asked why geothermal was not pursued. Dave stated that it has not beeneliminated as an option, but they unsure if the source is really there. Silver creek not dependable enough as asource of heat. Mike Wong asked if solar panels were considered to heat the hydronic system. Dave stated thatpreliminary calculations would require 12,000 four by four panels to generate the power needed.Alison stated that the carbon footprint versus cost was the key discussion by the City Council. What is thebottom line that HPCA willing to pay for. Alison asked if this is a conversation that the HPCA wants to discusswith the general membership or if there is there consensus among the Board.Rick Anderson asked if the estimated assessment was based on linear frontage of the building or anothercalculation. Alison stated at this time it is calculated by the linear feet of each building.Jonathan Weidenhamer stated that he would like Council to discuss increasing the standard level of snowremoval service.Maren Mullin asked for discussion and comments from the Board.

Jill Rathburn felt that, in general, businesses will not want to pay for this. Ken Davis stated that snow removalthis winter was easier than prior years. Snow can shut down business days at a time. Also, in this currentenvironment people do not have extra money.Some members of the Board felt a snowmelt system would differentiate Main Street from other areas and thatclearing the street properly is difficult. Right now the City can only fully clear the street on Wednesday nights.From Ken's perspective it would be costly; he would be willing to look at spending money. It would help thetown and businesses.Michael Kaplan stated his concerns of Main Street becoming a mall on a hill with a snowmelt system. Wewould become generic, when we should enjoy our uniqueness. Ron Wedig concurred with Michael. He askedthe Board who we were trying to be and if snowmelt would accomplish that. Are we turning into acosmopolitan area? Do you take away the park city experience? Park city is a ski town, snowy area and weshould embrace that. Lori Harris stated that snowy days are her best days.Rick Anderson returned to the numbers. He stated that if the average building on Main Street is 25 linear feet,the estimated installation cost would be $5000 to $6000 per business and the annual maintenance cost of thesystem for each business is estimated to be $1000. Rick asked Jill if people would find that too much. KevinValaika believes people would complain.Kevin Valaika asked who is currently responsible for slip and fall accidents on the sidewalks. At this time boththe City and businesses are named. Kevin also stated that the east and west side have different experience ofsnow melt and that there is no correlation between snow fall and revenue. Puggy Holmgren stated herannoyance she has when shoveling to the curb and its freezes which then requires cars then park farther fromthe curb. The current situation also allows very few places to cross the street.Jill Rathburn explained that if we had snow melt it wouldn’t make more people come to Main Street. Theproblem is the roads getting to the area. Kevin stated that the hours of operation and clientele are differentbetween restaurant and retail. The restaurant goers are a more fearless crowd.Jessica Davis stated that the calculations for a snowmelt system have a huge impact on carbon emissions andthat is not in alignment with the City’s goals.Chuck Saccio asked if the current drainage problem at Main Street and Heber Avenue would be fixed. Davereplied that existing conditions will be fixed as part of these measures.Jill Rathburn asked about the possibility to survey the membership regarding snowmelt. Alison Butz expressedher concerns regarding the survey in that there is a lot of information for the membership to digest in order tomake a determination and that conveying the information would be difficult. Jill asked if the question could beposed simply. Maren Mullin asked the Board to show their favor in hearing from the membership. By a showof hands, a majority of the Board was in favor of soliciting input from the members.

Kevin Valaika asked about the feasibility of the liquid pumps. Dave Nicholas stated that the hydronic numberswill likely go up once they get into design since there are unknowns. Snowmelt has never been done like thisbefore and it will be a challenge.Meisha Lawson wanted the Board to understand that from her experience of a snowmelt system on PCMR’splaza, that the system is not perfect. The shovels will not go away. During big storms the system cannot keepup with it.Mike Sweeney felt the costs of the system are isignificant and that the members need to look at the authenticityof Main Street and the economic impact of a snowmelt system. He didn’t feel it was economically feasible.Rick Anderson asked if there was time to allow a vote of the membership. Alison Butz stated that she couldproduce a survey by Wednesday and email and mail the membership. Comments from the survey could becomplete by the April 5 th City Council Meeting. Jill asked the Board members to reach out to their neighbors tofill out the survey.Jonathan reiterated that even if the survey results show the merchants are in support of a snowmelt system itwould not mean that it would be funded. It is the City Council who makes the final decision.AdjournMotion by Jan Wilking, and seconded by Meisha Lawson. The meeting adjourned at 10:26am.Next meeting Tuesday, April 17, 2012 at 8:30am