wednesday

PROMO & ACTIVATION39Bronze AwardsA01/061 SWITZERLANDBEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleDONATED SONGSAdvertiserSALVATION ARMYProduct/ServiceCHARITYPromo/Advertising Agency, City WIRZ/BBDO ZürichExecutive Creative Director Philipp Skrabal, Wirz/BBDOCreative DirectorThomas Kurzmeyer, Wirz/BBDOArt DirectorChantal Heimo, Wirz/BBDOCopywriterAndi Portmann, Wirz/BBDODirectionSimon Jaquement,CinematographerLorenz Merz,ProducerHeinrich Reinacher, MarkenfilmEntered ByWIRZ/BBDO ZürichA01/155 CHINABEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleCHOPSTICKS, NOT CHOP-TREESAdvertiserCHINA ENVIRONMENTAL PROTECTIONFOUNDATIONProduct/ServiceENVIRONMENTAL ACTIONPromo/Advertising Agency, City DDB CHINA GROUP ShanghaiCHIEF CREATIVE OFFICERMichael Dee, DDB China Group/DDB ShanghaiCREATIVE DIRECTORShih-yen Lee, DDB China Group/DDB ShanghaiAssociate Creative Director Lim Boon Seng, DDB China Group/DDB ShanghaiArt DirectorLim Boon Seng, Michael Ma,Kevin Jiang, DDB China Group/DDB ShanghaiCopywriterHesky Lu, Adam Wang,DDB China Group/DDB ShanghaiAgency Executive Producer George Ooi, DDB China Group/DDB ShanghaiProducerEugenia Zhen, DDB China Group/DDB ShanghaiPhotographerLeslie Sim, Untold ImageExecutive ProducerSean Chen, Cheers Films ShanghaiProduction Art DirectorLin Tao, Cheers Films ShanghaiEntered ByDDB CHINA GROUP ShanghaiA01/159 SPAINBEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleUNEXPECTED LUGGAGEAdvertiserSPANAIRProduct/ServiceAIRLINEPromo/Advertising Agency, City SHACKLETON MadridExecutive Creative Director Enric Nel-lo, ShackletonGeneral ManagerSergio Martínez Llunell, ShackletonBrand ManagerYolanda Agra, ShackletonAccount SupervisorIsabel Cisneros, ShackletonAccount ExecutiveElena Dominguez, ShackletonCreative DirectorPipo Virgos, ShackletonPaco Badia, ShackletonArt DirectorClara Mercader, ShackletonCopywriterSanti Garcia, ShackletonGraphic & Event ProducerMarta Lopez, ShackletonAudiovisual Production Manager Manuela Zamora, ShackletonAudiovisual ProducerCristina Cortizas, ShackletonGeneral ManagerRodrigo Miranda, ShackletonSocial Media ManagerCoque Pons, ShackletonBrand ManagerElena Íbañez, ShackletonSocial and PublicRelations ManagerEva Leoz, ShackletonExecutive Social AccountCristina Fernandez, ShackletonCommunications ManagerLuciana Borges, ShackletonEntered BySHACKLETON MadridA01/171 USABEST USE OF EXPERIENTIAL MARKETING IN A PROMOTIONAL CAMPAIGNTitleTHE BREATHE HAPPY SOCIALEXPERIMENTAdvertiserFEBREZEProduct/ServiceAIR FRESHENERPromo/Advertising Agency, City GREY NEW YORKPresident, Chief Creative Officer TOR MYHREN, GREY NEW YORKExecutive Creative Director Per Pedersen, Noel Cottrell,GREY NEW YORKCreative DirectorRob Perillo, GREY NEW YORKRob Lenois, GREY NEW YORKDirector Of Broadcast Content/DevelopmentNick Childs, GREY NEW YORKAssociate Directorof Broadcast ProductionJames McPherson, GREY NEW YORKAssociate ProducerAssistant ProducerMUSIC PRODUCERACCOUNTPLANNINGEXECUTIVE PRODUCERPRODUCERDirectorDOPLightingEditorMUSICEntered ByAngela Ong, GREY NEW YORKJimmy Wade, GREY NEW YORKDon McNally, GREY NEW YORKWill Platt-Higgins, Elena Grasmann,Liz Gilchrist, GREY NEW YORKMolly Dunn, Andrea Galambos,GREY NEW YORKTom Rossano, Station FilmsKate Sutherland, Station FilmsSam Cadman, Station FilmsRuben O’Malley, Station FilmsLance Phox, Station FilmsMike Elliot, Beast, NYHeavy Sweatin’, Extreme Music LibraryGREY NEW YORKA02/022 THE NETHERLANDSBEST USE OF GUERILLA MARKETING IN A PROMOTIONAL CAMPAIGNTitleBAVARIA DUTCHDRESSAdvertiserBAVARIAProduct/ServiceBEERPromo/Advertising Agency, City SELMORE CREATIVE AGENCYAmsterdamCreative Director/Copywriter Poppe van Pelt, SelmoreCreative/Artistic DirectorDiederick Hillenius, SelmoreCopywriterKim Triesscheijn, SelmoreArt DirectorJarr Geerligs, SelmoreClient Services DirectorOlivier Koning, SelmoreAccount DirectorVincent Breedveld, SelmoreArtistDaniel Zytsma, AchtungEmily Kroes, AchtungRuud van der Bergh, X-ingredientPeter Colee, X-ingredientArtistRevi Bloemendaal, X-ingredientCopywriterKees Albers, X-ingredientArtistMarloes Nabben, Don’t Tell MummCopywriterHannah de Groot, Don’t Tell MummOlcay Gulsen, SupertrashCopywriterErik Pas, Erikpas.nlArtistMarco Sluijter, Erikpas.nlMarketing ManagerFrenkel Denie, BavariaBrand ManagerJeroen Vonk, BavariaEntered BySELMORE CREATIVE AGENCYAmsterdamA03/070 THAILANDBEST USE OF AMBIENT IN A PROMOTIONAL CAMPAIGNTitleTHE FIRE WORKS DISCOUNT COUPONAdvertiserBIGCProduct/ServiceSTOREPromo/Advertising Agency, City LOWE BangkokCCOPOM CHAIYAPORN, Lowe/OpenIntergrated CreativeKomsan Wattanavanitchakorn, OpenPhairat Uaphadunglert, OpenCREATIVE DIRECTORChalit Manuyakorn, Lowe/OpenCOPYWRITERNoppakate Tawun-unnop, OpenArt DirectorWutikai Chaika, OpenCreative DirectorPornchai Sanchaichana, OpenIntergrated CreativeNittha Preuksacholavit, OpenPrint ProducerNatwithu Saengvichien, Lowe/OpenProducerChudthai Khumpong, Lowe/OpenPlannerBoonchai Suksuriyayothin, Lowe/OpenAccount ManagerChanwoot Luechaisit, OpenEntered ByLOWE BangkokA04/022 ARGENTINABEST USE OF SHOPPER MARKETING IN A PROMOTIONAL CAMPAIGNTitleBIG NOSESAdvertiserBGHProduct/ServiceAIR CONDITIONERSPromo/Advertising Agency, City DEL CAMPO NAZCA SAATCHI & SAATCHIBuenos AiresExecutive Creative Director Maxi Itzkoff, Del Campo NazcaSaatchi & SaatchiMariano Serkin,Del Campo Nazca Saatchi & SaatchiCreative DirectorDiego Medvedocky, Del Campo NazcaSaatchi & SaatchiIgnacio Ferioli,Del Campo Nazca Saatchi & SaatchiCopywriterDiego Medvedocky, Del Campo NazcaSaatchi & SaatchiArt DirectorIgnacio Ferioli, Del Campo NazcaSaatchi & SaatchiAgency ProducerAdrian Aspani, Del Campo NazcaSaatchi & SaatchiMaría de la Paz Landeyro, Del CampoNazca Saatchi & SaatchiAccount ManagerAccount SupervisorDesignerDirectorsExecutive ProducerDirector of PhotographyAdvertiser’s SupervisorEntered ByJuan Manuel Aralda, Del Campo NazcaSaatchi & SaatchiMariano Cafarelli, Del Campo NazcaSaatchi & SaatchiGuido Fusetti, Del Campo NazcaSaatchi & SaatchiSebastian Beretta,Diego & Vlady, Peluca FilmsAlejandro De Michele, Peluca FilmsDaniel Ortega,Nicolas Videla, BGHCarina Catalano, BGHSebastian Nugnez, BGHDEL CAMPO NAZCA SAATCHI & SAATCHIBuenos AiresA07/003 GERMANYBEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGNTitleTHE PIRATE RADIO EXPERIMENTAdvertiserINTERNATIONAL SOCIETYFOR HUMAN RIGHTSProduct/ServiceHUMAN RIGHTS AWARENESSPromo/Advertising Agency, City JUNG von MATT HamburgExecutive Creative Director Mathias Stiller, Jung von MattAccount SuperviserIlan Schäfer, Jung von MattCreative DirectorMaximilian Millies/Marius Lohmann, Jung von MattCopywriterNicolas Linde, Jung von MattArt DirectorDuc Nguyen, Jung von MattAccount ManagerJulia Kottowski, Jung von MattDirectorChristian Schwochow,Bigfish FilmproduktionProducerJule Everts/Andrea Roman,Bigfish FilmproduktionDirector of PhotographyKonstantin Freyer,Bigfish FilmproduktionHidden CameraSteven Enderlein/Hardy Hergt,Bigfish FilmproduktionLine ProducerOliver Marquardt, Bigfish FilmproduktionPresenter/Radio VoiceMatthias Weidenhöfer,Bigfish FilmproduktionCastSusanne Abbassian,Bigfish FilmproduktionSound & Monitoring System Tonfabrik, TonfabrikEntered ByJUNG von MATT HamburgA07/034 INDIABEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGNTitleSILENT NATIONAL ANTHEMAdvertiserRELIANCE MEDIA WORKSProduct/ServiceCINEMASPromo/Advertising Agency, City MUDRA COMMUNICATIONS MumbaiChief Creative OfficerBobby Pawar, Mudra CommunicationsCopy WriterBobby Pawar, Mudra CommunicationsArt DirectorDeepak Singh, Mudra CommunicationsDirectorAmit Sharma, Chrome PicturesProducerHemant Bhandari, Chrome PicturesAaliyah Sen Sharma, Chrome PicturesEntered ByMUDRA COMMUNICATIONS MumbaiA08/009 NORWAYBEST USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONALCAMPAIGNTitleTEST DRIVEAdvertiserVOLKSWAGENProduct/ServiceVW PASSATPromo/Advertising Agency, City TRY ADVERTISING AGENCY OsloCopywriterPetter Bryde, TRY Advertising AgencyArt DirectorThorbjorn Ruud, TRY Advertising AgencyAccount DirectorMorten Polmar, TRY Advertising AgencyAccount ManagerCathrine Wennersten,TRY Advertising AgencyCopywriterEva Sannum, APTArt DirectorMarkus Lind, APTAccount DirectorOle Hustad, APTCopywriterJonas Grønnern, TRY Advertising AgencyAccount DirectorLars-Kristian Harveg,TRY Advertising AgencyMac DesignerOle Jakob Boe Skattum,TRY Advertising AgencyThomas Braten, TRY Advertising AgnecyProduction CompanyMobiento, MobientoEntered ByTRY ADVERTISING AGENCY OsloTUESDAY, JUNE 21,2011