DENTAL TRIBUNE
DENTAL TRIBUNE
DENTAL TRIBUNE
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<strong>DENTAL</strong> <strong>TRIBUNE</strong> | MAY 2009 Event Preview 15<br />
California, here we come!<br />
More than 600 exhibitors and 100 speakers<br />
head to Anaheim for this year’s CDA Presents<br />
By Kristine Colker, Managing Editor,<br />
Ortho Tribune<br />
Anaheim, Calif., might be the<br />
land of Mickey and Minnie, but<br />
dentists know that every May, it is<br />
also home to four days of top-notch<br />
speakers in the industry and a huge<br />
exhibit hall — more than 150,000<br />
square feet — where more than 600<br />
companies show off their newest<br />
products and services.<br />
This year, CDA Presents The Art<br />
and Science of Dentistry in Anaheim,<br />
taking place May 14–17 at the Anaheim<br />
Convention Center, which has<br />
a new feature in the works. For the<br />
first time, the organization is offering<br />
a unique networking opportunity<br />
that allows attendees to get to know<br />
some of the premier speakers in<br />
the industry over either breakfast<br />
or lunch. With just a small group of<br />
people allowed, the discussion topics<br />
can be on anything the participants<br />
want. Only dentists are allowed to<br />
participate, and each dentist may<br />
purchase only one ticket.<br />
The speakers participating in<br />
this event are Dr. Harold L. Crossley<br />
(Friday breakfast), Dr. John D.<br />
West (Friday lunch) and Dr. Gerard<br />
J. Chiche (Saturday lunch). Tickets<br />
are $75 and are very limited.<br />
Of course, there are plenty of<br />
other great speakers to hear from<br />
during the four days of the CDA.<br />
Headlining speakers include Drs.<br />
Anthony Cardoza, Duane Spencer<br />
and James Wood along with<br />
Jeannine Willie discussing forensic<br />
dentistry; Dr. Gerard J. Chiche<br />
on esthetics; Dr. Gordon J. Christensen<br />
on restorative dentistry; and<br />
Drs. Lawrence F. Emmott, Paul H.<br />
Feuerstein, John C. Flucke, Martin<br />
B. Goldstein, Martin J. Jablow and<br />
Dale A. Miles on technology.<br />
In addition, Dr. J. Mel Hawkins<br />
will discuss “Local Anesthesia:<br />
35 Years of Hits, Near Misses and<br />
Misses,” Dr. Stanley F. Malamed<br />
will talk about “Local Anesthetics:<br />
Dentistry’s Most Important Drugs”<br />
and “Emergency Medicine in Dentistry:<br />
Back to Basics,” Dr. Uche<br />
Odiatu and Kary Odiatu will detail<br />
“Creating Balance: At Work, Rest<br />
and Play,” Dr. Edward J. Swift, Jr.<br />
will reflect upon “Untangling the<br />
Confusion of Today’s Restorative<br />
Materials” and Dr. John D. West<br />
will delve into “21st Century Endodontics:<br />
Are You Ready?”<br />
Even the CDA itself will get into<br />
the mix with “CAMBRA: A New<br />
Practice Philosophy,” which will<br />
provide an overview of the CAMBRA<br />
philosophy (caries management by<br />
risk assessment) as outlined in the<br />
October and November issues of<br />
the Journal of the California Dental<br />
Association. It will offer general<br />
practitioners tools and ideas on how<br />
to change their practice philosophy<br />
to one based on disease manage-<br />
ment and prevention.<br />
Night life<br />
At the end of the day, there is<br />
more to do in Anaheim than just<br />
attend sessions and walk the exhibit<br />
hall.<br />
A membership party will be held<br />
Friday evening at the Aquarium of<br />
the Pacific in Long Beach, Calif.<br />
Attendees will be shuttled to the<br />
event, where they can see many<br />
ocean-dwelling creatures up close,<br />
enjoy a buffet of appetizers and<br />
listen to a performance by Ronnie<br />
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of US adults experience some<br />
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1 Harkavy, J., Kleinknecht, R.A., McGlynn, F.D., & Thorndike, R.M. (1984). Factor analysis of the dental fear survey<br />
with cross-validation. J Am Dent Assoc. 108 (1): 59-61.<br />
2 Getka, E., Glass, C.R. (1992). Behavioral and cognitive-behavioral approaches to the reduction of dental anxiety.<br />
Behavior Therapy. 23 (3): 443-448.<br />
3 Getz, T., Milgrom, P., Weinstein, P. (1995). Treating fearful dental patients: A patient management handbook.<br />
University of Washington.<br />
4 Academy of General Dentistry. (2007). National survey reveals baby boomers miss links between oral and overall<br />
health. Retrieved May 30, 2008, from: http://www.agd.org/support/articles/?ArtID=1287<br />
5 Hamilton, J.G. (1995). Needle phobia: A neglected diagnosis. Journal of Family Practice. 41: 169-175.<br />
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Includes Live Patient Experience<br />
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The event starts at 6:30 p.m. and<br />
goes until 11 p.m. Tickets are $65.<br />
And for those of you who do want<br />
to spend a little time with Mickey<br />
and Minnie while in town — go to<br />
CDA.org/09 before May 13 and purchase<br />
tickets at a discounted rate.<br />
Tickets are valid May 10–24. DT<br />
Going to Anaheim?<br />
For even more on the California Dental Association’s Anaheim show,<br />
including daily schedules, product news and live coverage of all the seminars,<br />
exhibitors and social events, be sure to pick up Dental Tribune’s special<br />
CDA editions, published each day of the show. See you in Anaheim!<br />
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