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DENTAL TRIBUNE

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<strong>DENTAL</strong> <strong>TRIBUNE</strong> | MAY 2009 Event Preview 15<br />

California, here we come!<br />

More than 600 exhibitors and 100 speakers<br />

head to Anaheim for this year’s CDA Presents<br />

By Kristine Colker, Managing Editor,<br />

Ortho Tribune<br />

Anaheim, Calif., might be the<br />

land of Mickey and Minnie, but<br />

dentists know that every May, it is<br />

also home to four days of top-notch<br />

speakers in the industry and a huge<br />

exhibit hall — more than 150,000<br />

square feet — where more than 600<br />

companies show off their newest<br />

products and services.<br />

This year, CDA Presents The Art<br />

and Science of Dentistry in Anaheim,<br />

taking place May 14–17 at the Anaheim<br />

Convention Center, which has<br />

a new feature in the works. For the<br />

first time, the organization is offering<br />

a unique networking opportunity<br />

that allows attendees to get to know<br />

some of the premier speakers in<br />

the industry over either breakfast<br />

or lunch. With just a small group of<br />

people allowed, the discussion topics<br />

can be on anything the participants<br />

want. Only dentists are allowed to<br />

participate, and each dentist may<br />

purchase only one ticket.<br />

The speakers participating in<br />

this event are Dr. Harold L. Crossley<br />

(Friday breakfast), Dr. John D.<br />

West (Friday lunch) and Dr. Gerard<br />

J. Chiche (Saturday lunch). Tickets<br />

are $75 and are very limited.<br />

Of course, there are plenty of<br />

other great speakers to hear from<br />

during the four days of the CDA.<br />

Headlining speakers include Drs.<br />

Anthony Cardoza, Duane Spencer<br />

and James Wood along with<br />

Jeannine Willie discussing forensic<br />

dentistry; Dr. Gerard J. Chiche<br />

on esthetics; Dr. Gordon J. Christensen<br />

on restorative dentistry; and<br />

Drs. Lawrence F. Emmott, Paul H.<br />

Feuerstein, John C. Flucke, Martin<br />

B. Goldstein, Martin J. Jablow and<br />

Dale A. Miles on technology.<br />

In addition, Dr. J. Mel Hawkins<br />

will discuss “Local Anesthesia:<br />

35 Years of Hits, Near Misses and<br />

Misses,” Dr. Stanley F. Malamed<br />

will talk about “Local Anesthetics:<br />

Dentistry’s Most Important Drugs”<br />

and “Emergency Medicine in Dentistry:<br />

Back to Basics,” Dr. Uche<br />

Odiatu and Kary Odiatu will detail<br />

“Creating Balance: At Work, Rest<br />

and Play,” Dr. Edward J. Swift, Jr.<br />

will reflect upon “Untangling the<br />

Confusion of Today’s Restorative<br />

Materials” and Dr. John D. West<br />

will delve into “21st Century Endodontics:<br />

Are You Ready?”<br />

Even the CDA itself will get into<br />

the mix with “CAMBRA: A New<br />

Practice Philosophy,” which will<br />

provide an overview of the CAMBRA<br />

philosophy (caries management by<br />

risk assessment) as outlined in the<br />

October and November issues of<br />

the Journal of the California Dental<br />

Association. It will offer general<br />

practitioners tools and ideas on how<br />

to change their practice philosophy<br />

to one based on disease manage-<br />

ment and prevention.<br />

Night life<br />

At the end of the day, there is<br />

more to do in Anaheim than just<br />

attend sessions and walk the exhibit<br />

hall.<br />

A membership party will be held<br />

Friday evening at the Aquarium of<br />

the Pacific in Long Beach, Calif.<br />

Attendees will be shuttled to the<br />

event, where they can see many<br />

ocean-dwelling creatures up close,<br />

enjoy a buffet of appetizers and<br />

listen to a performance by Ronnie<br />

Oral Sedation Dentistry<br />

A -DAY COURSE<br />

Fourteen safe and proven protocols, hands-on training, 20 patient experiences,<br />

and interactive lectures to equip you with the confidence and ability to<br />

effectively incorporate sedation into your practice.<br />

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FAGD/MAGD Credit<br />

1/1/2009 to 12/31/2012<br />

24 CREDIT HOURS<br />

Certified for<br />

24 AGD/PACE-Approved<br />

hours of CE<br />

of US adults experience some<br />

degree of dental fear 1,2,3<br />

3<br />

of baby boomers never go to the<br />

dentist (or only go in an emergency) 4<br />

of the population<br />

declines necessary<br />

dental treatment<br />

because they fear<br />

oral injections 5<br />

Call (866) 592-9617 or visit DOCSeducation.org<br />

1 Harkavy, J., Kleinknecht, R.A., McGlynn, F.D., & Thorndike, R.M. (1984). Factor analysis of the dental fear survey<br />

with cross-validation. J Am Dent Assoc. 108 (1): 59-61.<br />

2 Getka, E., Glass, C.R. (1992). Behavioral and cognitive-behavioral approaches to the reduction of dental anxiety.<br />

Behavior Therapy. 23 (3): 443-448.<br />

3 Getz, T., Milgrom, P., Weinstein, P. (1995). Treating fearful dental patients: A patient management handbook.<br />

University of Washington.<br />

4 Academy of General Dentistry. (2007). National survey reveals baby boomers miss links between oral and overall<br />

health. Retrieved May 30, 2008, from: http://www.agd.org/support/articles/?ArtID=1287<br />

5 Hamilton, J.G. (1995). Needle phobia: A neglected diagnosis. Journal of Family Practice. 41: 169-175.<br />

AD-2018<br />

† CA Permit Qualifying<br />

Program (25 CE Hours)<br />

Includes Live Patient Experience<br />

& the Classics. This quintet reproduces<br />

oldies from the 1950s and<br />

1960s and will perform throughout<br />

the evening.<br />

The event starts at 6:30 p.m. and<br />

goes until 11 p.m. Tickets are $65.<br />

And for those of you who do want<br />

to spend a little time with Mickey<br />

and Minnie while in town — go to<br />

CDA.org/09 before May 13 and purchase<br />

tickets at a discounted rate.<br />

Tickets are valid May 10–24. DT<br />

Going to Anaheim?<br />

For even more on the California Dental Association’s Anaheim show,<br />

including daily schedules, product news and live coverage of all the seminars,<br />

exhibitors and social events, be sure to pick up Dental Tribune’s special<br />

CDA editions, published each day of the show. See you in Anaheim!<br />

Visit DOCS Education at the<br />

SPRING SP CDA<br />

ANAHEIM, A CA<br />

MAY 14-17, 17, 2 22009 009 9<br />

Upcoming Course Locations<br />

Seattle | June 5-7, 2009 †<br />

Las Vegas | Oct 1-3, 2009<br />

San Francisco | Nov 5-7, 2009 †<br />

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