in Oc<strong>to</strong>ber <strong>to</strong> provide comprehensive publichealth services such as immunization,family planning counseling, among othersright at the doorstep of families. Part of theservices they will perform is <strong>to</strong> deliver thesekey messages on healthy lifestyles: avoid<strong>to</strong>bacco smoking and excessive alcohol use,have a balanced diet and regular exercise.The <strong>DOH</strong> believes that health promotionstrategies are best done at the level of thecommunity and the family.On May 15, the <strong>DOH</strong> staged“Ehersisyong Pangkalusugan Para sa Lahat”campaign which was participated in bythe President himself. This made a lo<strong>to</strong>f attention especially since it was thePresident talking about healthy lifestyleand exercise. Then on May 31, World <strong>No</strong>Tobacco Day, the <strong>DOH</strong> was delighted by theincreasing number of local governmentunits, government hospitals and officesmaking great strides in protecting peoplefrom secondhand smoke, raising the numberof participants in this year’s <strong>DOH</strong> Red OrchidAwards. In September, the PhilippineMedical Association forged an agreementwith the <strong>DOH</strong> in a health promotion strategyutilizing all forms of media, including theInternet, <strong>to</strong> change people’s behaviors<strong>to</strong>wards healthy living and lifestyle.In the ASEAN (Association ofSouth East Asian Nations), the Philippinesis the lead country <strong>to</strong> undertake strategiesof revitalizing and facilitating enablingenvironments for ensuring promotion ofhealthy lifestyle for the people of the region.All the country’s current effortsin the prevention and control of NCDs alsoentail partnerships with all sec<strong>to</strong>rs of society- government agencies, local governments,private sec<strong>to</strong>r, and non-governmental andfaith-based organizations, among others.And most specially, the Philippines is onewith the world in the fight against NCDs.- o O o -2 Smokefree Metro ManilaWhy did this health news rank sohigh in HEALTHbeat’s countdown? Well,this is one of the very few instances when<strong>to</strong>bacco control advocates <strong>to</strong>ok the offensiveagainst the rich and mighty <strong>to</strong>baccoindustry that for so long has considered thePhilippines as their “Disneyland” because ofthe lax and lenient <strong>to</strong>bacco regulation lawsand policies.On May 29, a few days beforethe World <strong>No</strong> Tobacco Day (May 31),the Metropolitan Manila DevelopmentAuthority (MMDA) announced <strong>to</strong> the mediaits smoking ban in public places. Deputized“environmental enforcers” were deployedin teams <strong>to</strong> apprehend persons caughtsmoking primarily in major thoroughfares(loading bays, footbridges, stairwells of trainstations), public utility vehicles and landtransportation terminals in coordinationwith the Land Transportation andFranchising Regula<strong>to</strong>ry Board. Meanwhile,the LGUs are responsible for city roads andestablishments in their jurisdiction andthe Civil Service Commission is responsiblefor government vehicles and offices. Thepenalty ranges from P500 up <strong>to</strong> P1,000for the first offense, or 8-hour communityservice.As soon as it was announced, ABSCBN TV Patrol put on a text poll and showedthat 91% of the viewing public agreed withthe new MMDA policy. This is evident of asilent majority of the population who areagainst <strong>to</strong>bacco use, especially in publicplaces.After a month-long informationdrive, the new policy <strong>to</strong>ok effect on July1. Barely a week after the MMDA fullyimplemented its smoking ban policy, ChrisNelson, the managing direc<strong>to</strong>r of PMFTC - aventure between Philip Morris and FortuneTobacco - said in a Malaya news report onJuly 7, the PMFTC is prepared <strong>to</strong> take actionagainst the MMDA on the regularity of theissuance. He was even quoted as saying, “Itmay not even be us, it could be a smoker whomay take action.”And like a Nicodemus prophesy,two smokers have really taken the MMDA<strong>to</strong> court after they were fined for smokingin public. On July 26, the PhilippineDaily Inquirer reported security guardsAn<strong>to</strong>ny Clemente and Vrianne Lamsen,in their petition, asked the MandaluyongRegional Trial Court <strong>to</strong> s<strong>to</strong>p the MMDA fromimplementing a ban on smoking in publicplaces in Metro Manila. The two were said<strong>to</strong> have been apprehended by an MMDAenforcer after they were caught smoking onthe sidewalk on EDSA, near Farmers Marketin Cubao, Quezon City, on July 6.Lawyer Jesus de la Paz <strong>to</strong>ldthe Inquirer that the area where the twosecurity guards were caught smoking wasnot covered by Republic Act (RA) <strong>No</strong>. 9211or the Tobacco Regulation Act of 2003. Hewas further quoted as saying, “We alsocontest the authority of the MMDA <strong>to</strong> collectfees and impose punishment on supposedviola<strong>to</strong>rs.” In several interviews, de la Pazwas also quoted <strong>to</strong> exclaim that the smokingban of MMDA is unconstitutional.On August 2, a group of lawyerssupportive of the MMDA ban questioned de44 HEALTHbeat I <strong>No</strong>vember - <strong>December</strong> <strong>2011</strong>
la Paz’s motives for going <strong>to</strong> court in a bid<strong>to</strong> halt the agency’s efforts. HealthJustice,a non-profit public health law thinktankthat has helped gain popularity forvarious <strong>to</strong>bacco control measures, issueda press release that claimed that one ofthe clients of de la Paz’s law firm (GonzalesBatiller David Leabres & Reyes) is PhilipMorris Manufacturing Inc., as listed on thecompany’s website. Eventually, ABS CBNnews report showed that Philip Morris wasalready removed from the list of clients.On August 15, Judge CarlosValenzuela of Branch 213 of theMandaluyong Regional Trial Court (RTC)issued the temporary restraining order(TRO) for 20 days ruling in favor of the twocomplainants. They were required <strong>to</strong> postthe P100,000 bond, which would coverthe claims of damages if the court’s finaldecision went in MMDA’s favor. The followingday, one of the complainants of the smokingban, identified as An<strong>to</strong>ny Clemente, claimedin an interview with ABS-CBN News that hedid not pay for the required bond <strong>to</strong> file thecase. He said, “Hindi ko naman siya kayangbayaran kasi minimum wage lang namanako. Bale nagkakaugnayan lang d’yan,at<strong>to</strong>rney lang ho. ‘Yung Philip Morris angnaaapektuhan kasi. Dahil sa pinapatupad napaghuhuli na ‘yan, syempre ‘yung negosyo,naaapektuhan.”The supposed admission sparkedan outrage among <strong>to</strong>bacco control advocates.Dr. Jaime Galvez Tan, former health secretary,expressed his dismay in a press statement,“The <strong>to</strong>bacco industry is obviously pullingout all s<strong>to</strong>ps <strong>to</strong> block laudable public healthmeasures like the MMDA’s enforcementcampaign Cases like these show how the<strong>to</strong>bacco industry belittles the competence ofmedical authorities in guarding the healthof our citizens. In planting a witness againstMMDA, they undermine the authority of thegovernment <strong>to</strong> take care of its people.”MMDA Chairman Francis Tolentinosaid, “The complainants were planted andtheir arrest by our environmental enforcerswas planned that’s why we can say that somebusinessmen were interested in this case.”The PMFTC, for its part, issued a statementdenying the allegations that the companywas behind the complaint. Meanwhile,the petitioners’ lawyer dismissed the newsinterview of Clemente as “unreliable,”claiming his client was misquoted.On August 19, <strong>to</strong>bacco farmersfrom La Union were reported <strong>to</strong> have helpedpay for the P100,000 bond required by thecourt. This signalled the start of a 20-dayTRO on the enforcement of the no-smokingpolicy on sidewalks and public thoroughfaresin Metro Manila.<strong>No</strong>vember - <strong>December</strong> <strong>2011</strong> I HEALTHbeat 45