Alan Freed

3 Phases in Process ofSocial Construction ofRock 'n' Roll1. The innovation of Rock and Rolla. Freed and other disc jockeys brought the rhythm and blues andthe unique rhythm, beat, and feeling up in popularity byexposing to new audienceb. Put pressure on many radio stations and jukebox distributors2. The elaboration of Rock and Rolla. Since foundation was laid by people like Freed, they were ableto then shape the Rock and Roll into a format of its ownb. Many record companies tried to find ways to blend/combineR&B with their own musical traditionsc. Example: Bill Haley, combined with Country and Western3. The rise of Rock and Rolla. Geographical location of American South was vital to this musicstyle emergence.Sarah