What our advertisers say about<strong>Call</strong> <strong>Counter</strong> Geo Aerial Services & SuppliesWe were offered theopportunity toparticipate in the free<strong>Call</strong> <strong>Counter</strong> Geoservice by our <strong>Yell</strong>owPages sales consultant.This service allows usto see the effectivenessof our advert over theyear and to alleviateXE70784S001 27/5/2008the need of askingevery customer where they have heard of us. Our advert isstill in its infancy however we still receive on average 18 callsa month. Our present advertising consists of a half page fullprocess colour advert which states exactly the services weprovide to our customers. It also carries the all importantlogo of the Confederation of Aerial Industries Ltd; a muchneeded assurance to customers. We not only cater for thedomestic market but that of the commercial business toowhich widens our market. It is vital therefore to know thatwe are reaching the right targets; <strong>Call</strong> <strong>Counter</strong> Geo certainlyhelps us with this.Mr Robert Askey, Teleview Aerials1/2 Page: Full Process ColourPeterboroughAquarium & Pond SuppliesWe are a nationwidecompany with lots ofyears experiencebehind us. It isimportant to know ifXC72270K006 13/4/2008our advertising iseffective, for this reason we decided to take up the offer from<strong>Yell</strong> of the free call monitoring service called <strong>Call</strong> <strong>Counter</strong>Geo. We do not have the time to ask every customer wherethey heard about us and so this method of monitoring willgo someway towards letting us know just how effective ourmarketing strategies are and help with future advertisingdecisions. At this moment in time we average around 45calls a month from just one of our adverts. We have advertsin three different directories which assist in capturing a wideaudience. The colours on the adverts stand out well on thepage and detail exactly what we have to offer. Our websitealso appears on our adverts and therefore customerspreferring to contact us that way are able to do so. With allthree adverts being monitored by <strong>Call</strong> <strong>Counter</strong> Geo we willbe able to measure the effectiveness and see, maybe, wherewe need to target next time.Mr G Wheeler, World of Water RomseyDouble 1/4 Column: Full Process ColourSouthamptonNearly 80% of <strong>Yell</strong>owPages directory userssay they are more likelyto call a quarter columnadvertiser than a semidisplay advertiser ** Critical Research 2006. Results shown are based on past research and areno guarantee of future behaviour6
BuildersOver the years wehave built up a goodclient base throughadvertising with the<strong>Yell</strong>ow Pages. Wecurrently have a smalladvert in the <strong>Yell</strong>owPages directory and anadvert on <strong>Yell</strong>.com,which we findsufficient. The <strong>Yell</strong>owXE04701J002 15/5/2008Pages has always provided us with prospective clients andenough contracts to keep us busy, recommendations fromexisting customers also play a part. It is always difficult to tellexactly how many calls our advert generates, so when <strong>Yell</strong>offered us the opportunity to participate in the free callmonitoring programme called <strong>Call</strong> <strong>Counter</strong> Geo we quicklyresponded. This service will help us make future marketingdecisions based on the results we receive. On average wecurrently receive 17 calls a month of which at least 25%convert into actual business, therefore we are very pleasedwith these figures. With this being an uncertain time forbusinesses, the <strong>Call</strong> <strong>Counter</strong> Geo service is a great way toboost our confidence and inspire us for the future.Miss Lisa Anderson, Young Builders North East Ltd1/4 Column: One Colour on White-Knock outNewcastle Upon TyneCar Accessories & PartsWe were offered the opportunity to participate in <strong>Yell</strong>’s freemonitoring service called <strong>Call</strong> <strong>Counter</strong> Geo, this service isdesigned to provide us with data on how many calls aregenerated through our advert in the <strong>Yell</strong>ow Pages. Over thefirst three months we have generated on average 63 callsper month. The clientele that we are targeting are thegeneral public, not so much the trade market as they areaware of our business already. This year we have increasedthe size of our advert to allow us to detail all of our productsand services, the colours are very defined and stand out wellon the page. With 25 years experience behind us, customerscan expect to receive a good service from us, which in turn iswhat we receive from <strong>Yell</strong>. The <strong>Yell</strong>ow Pages directory is areliable source of advertising and with the help of the <strong>Call</strong><strong>Counter</strong> Geo monitoring programme we can make anyfuture advertising decisions based on accurate informationon the response received from our advert. <strong>Call</strong> <strong>Counter</strong> Geois an excellent idea.Mr S Gidda, United Auto Parts1/4 Page: Full Process ColourWolverhamptonCar Body RepairsAdvertising our business on <strong>Yell</strong>.com with an EnhancedListing enables us to make customers aware of the servicesthat we can provide. In the main, most of our work comesfrom the local authority and insurance companies, however,there is always room for more business whatever the sourceand this is where advertising on <strong>Yell</strong>.com comes into force.We do not have time in our busy environment to monitorthe amount of calls we receive, which is why we took theopportunity of participating in the free call monitoringservice provided by <strong>Yell</strong> called <strong>Call</strong> <strong>Counter</strong> Geo, which wassuggested by our helpful sales consultant. This serviceprovides us with feedback on the amount of calls receivedthrough our Enhanced Listing on <strong>Yell</strong>.com; for the first 5months of monitoring we received on average 8 calls amonth. We strongly believe that advertising on the Internetwill become the norm, but we still ensure that we have asmall advert in the <strong>Yell</strong>ow Pages directory. <strong>Yell</strong> and itsproducts are known to the majority of people, we use themourselves and so we know most people do the same whenlooking for a product or service.Mrs Julie Thomson, Thomson Mackay LtdEnhanced Listing<strong>Yell</strong>.comCar Dealers – UsedOur used car dealership is situated on a main road which isa good location and in itself is good advertising for us.However we are also in a very competitive line of business;having our calls monitored free of charge using the <strong>Call</strong><strong>Counter</strong> Geo service provided by <strong>Yell</strong> gives us an insight intothe effectiveness of our advert in the <strong>Yell</strong>ow Pages. So far onaverage we receive 33 calls a month from our advert; thisshows us that the exposure we receive from the <strong>Yell</strong>owPages gives us the ability to attract potential business andallows us to try to turn every lead into a sale. We feel that byadvertising in the <strong>Yell</strong>ow Pages along with word of mouthreferrals helps people to trust us and know that we are areputable company within the local area.Mr P Johnson, Manor Park Motors1/4 Column: White Knock-outNewcastle Upon TyneCarpet & Rug RetailersWe are very happy with our advert in the <strong>Yell</strong>ow Pages; ithas already received a good response and is very pleasingon the eye. We wanted to see how well our advert wasperforming, which is why we have participated in <strong>Yell</strong>’s free<strong>Call</strong> <strong>Counter</strong> Geo monitoring programme. The service hasshown us that on average we receive 31 calls a month whichis a really good result; using the <strong>Call</strong> <strong>Counter</strong> Geo monitoringservice will allow us to adjust our advertising expenditure inthe future accordingly. We also receive around 84% repeatbusiness, which is excellent. We can definitely recommendadvertising in the <strong>Yell</strong>ow Pages to anyone in business; youhave to be in it to be seen.Mr Andy Coulter, Trade Carpets (Scotland) LtdDouble 1/2 Column: Full Process ColourGlasgow South<strong>Yell</strong>ow Pages directoryusers are 8 times morelikely to choose an advertwith colour than a blackon yellow advert ** Critical 2 2007. <strong>Yell</strong>ow Pages directory user is a person who uses the<strong>Yell</strong>ow Pages directory at least once a month. Results shown are basedon past research and are no guarantee of future behaviour7
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