The Key Frustrations Process

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Step 3: Investigation and Impact Why is this occurring? How long has this been going on? When does this occur? What is the impact? Who is impacted? How much time is lost? How much money is lost? What other areas of the businessare impacted?
<strong>Key</strong> Frustration: “Not Enough Sales”Lead Generation: This could mean the not enough leads comingin and/or the wrong people are being attracted to the business.Do they track where leads come from? What is the best leadsource? Do they know?Lead Conversion: Because the “wrong” people arecoming and, therefore, impossible to convert. Or, the“value proposition” is off How do you compare to yourcompetitors? What about pricing? Messages?Channels? Does the sales process have quantifiablebenchmarks? Does everybody follow the system?Client Fulfillment: This could mean the promisehas been broken and the customer experience ispoor, therefore, your reputation is on the line; Noreferrals (passive or active) happen. Even worst,customers vote with their feet and talk negativelyabout the business.
Page 1: Transforming Frustrations Into Syst
Page 4: Key Frustrations ProcessIn the midd
Page 8 and 9: Key Frustrations Process Step-by-st
Page 10 and 11: “Systems” in your Business Proc
Page 12: Key Frustrations ProcessStep 1:Ask:
Page 15 and 16: I have NO SYSTEM!System Directed
Page 17: Business Disciplines: In these top
Page 21 and 22: Step 4: Translate into System Solut
Page 23 and 24: Step 6: Develop the System Solution
Page 25 and 26: Key Frustrations Process ExampleMee
Page 27 and 28: Follow E-Myth on Twitter

The Key Frustrations Process

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