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Racism Report 2003 - Zara

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<strong>Racism</strong> <strong>Report</strong> <strong>2003</strong> Equal Opportunities at Work Page 69Parallel to that we initiate a comprehensive Site Analysis in order to determine the measures taken so far withregard to equal treatment and their success and to establish those areas where there remains an urgent need foraction. For this analysis we hand out a questionnaire to all members of staff in which we ask for their assessmentof the current need for action in terms of discriminations and about their general satisfaction with the workplace.In addition we carry out long interviews with persons who are representative for the various levels of the companyand/or in key positions. We also analyse the company‘s performance as presented both to the outside and to themembers of staff, i.e. the values presented from the company‘s perspective.Only then, the Code of Conduct and its objectives and measures are elaborated together with the Steering Group.The Code of Conduct sets forth a number of general values such as „We want all members of staff to be entitled toequal opportunities and rights with regard to pay, employment and promotion in accordance with their qualification!“With our support the Steering Group then considers how this can be best achieved and formulates the objectivesand measures accordingly. Then it sets the deadlines and determines the responsibilities for implementation.Current State and OutlookThe project continues until February 2005 which means that our work with all companies involved will be finishedby the end of 2004.Since some of the processes of change will not be implemented until then, it is particularly important that theobjectives and measures are formulated in a way that they ensure the project‘s sustainability. This is achieved byproviding among other things specific training to members of staff and by entrusting certain persons in the companywith the responsibility of carrying on the process of change and if necessary of introducing additional measures.In February 2004 the sensitivity trainings were completed in all companies and in some companies we have alreadystarted special training to support the implementation of single measures.In two companies the elaboration of the Code of Conduct is already so advanced that it‘ll be finished soon. Hence,the first final results are in reach and the tension rises.Did we succeed in creating an awareness according to which differences do not mean a threat but a potentialgain? Is it true to say that the implementation of the project is felt by members of staff as a valuable gain in theiroccupational routine? Did we perhaps even succeed in changing profound attitudes borne by some people?One thing, however, is certain: The concept of the project succeeded insofar as it started a process of discussionand resulted in questioning certain patterns of behaviour. In some cases this dynamics led to reorganisation effortswithin the companies. They confirm our work and show how much can be changed provided individuals really wantthat change.Jasmine BöhmMag. of Ethnology, active on behalf of ZARA in „Equal Opportunities at Work „[1] The other partner organisations are: Europäisches Zentrum für Wohlfahrtspolitik und Sozialforschung, the Institut fürbetriebliche Gesundheitsförderung and the Wiener Integrationsfonds. The financial responsibility lies with WAFF, ProgrammManagement G.m.b.H. GPA

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