Presentation of Results (PDF) - City of Cerritos

City of CerritosResident and Business StudiesConducted and Presented byGodbe Research & AnalysisSeptember 26, 2002

Research Objectives• Gather unbiased, representative data onresidents’ and business owners’ opinions ofCity issues• Evaluate satisfaction with City programs andservices• Identify best candidates for serviceimprovement• Compare findings with 1999 data• Gather additional attitudinal, demographic, andbehavioral information on City residents andbusiness owners

Methodology: Resident Survey• Technique: Telephone Interviewing• Interview Length: 23 minutes• Universe: Adult residents in City• Languages: English, Mandarin, Korean,Spanish• Field Dates: June 6 – 17 and June 21 - 23• Sample Type: RDD• Sample Size: N = 421• Margin of Error: +/- 4.75%

Importance of Local IssuesReducing crimeAddressing youth issuesImproving City-Resident communicationAddressing senior issuesIncreasing job opportunitiesImproving the business climateProviding affordable housingImproving parks and rec. facilitiesReducing traffic congestionExpanding the recreational programImproving public transportation1.501.441.501.481.491.481.351.301.331.311.321.331.311.311.251.301.171.181.831.791.581.61200219990 1 2Not at all important Somewhat important Very important

Satisfaction with Provision of CityServicesVery satisfied48%Somewhatsatisfied48%DK/NA1% Verydissatisfied1%Somewhatdissatisfied2%

Most Important IssuesCrime/gangs/drugsTransportation/trafficEducation/schoolsYouth activities/centersSafetyHousing/affordable housingRecreational areas/parks/librariesUnemployment/jobsSenior servicesNot sure16%13%12%12%11%11%10%8%24%42%0% 10% 20% 30% 40% 50%

Importance of Community Safety,Sheriff's, and Fire Dept. ServicesMaintaining a low crime rateProviding emergency medical servicesInvestigating criminal activityProviding fire protection/prevention servicesProviding neighborhood police patrolsProviding child safety programsInforming residents about crimesFacilitating neighborhood watch programsEnforcing traffic lawsProviding code enforcement servicesEnforcing sign regulations1.931.881.841.791.781.741.691.661.491.461.420 1 2Not at all important Somewhat important Very important

Satisfaction with Community Safety,Sheriff's, and Fire Dept. ServicesProvide fire protection/ prevention servicesProvide emergency medical servicesMaintain a low crime rateInvestigate criminal activityEnforce sign regulationsEnforce traffic lawsProvide child safety programsProvide code enforcement servicesProvide neighborhood police patrolsFacilitate neighborhood watch programsInform residents about crimes in the City1.491.451.261.191.181.181.171.111.100.930.70-2 -1 0 1 2Very Somewhat Neutral Somewhat VeryDissatisfied Dissatisfied Satisfied Satisfied

Satisfaction-Importance Ratios: CommunitySafety, Sheriff's, and Fire Dept. ServicesSatisfactionImportance2002 RatioInform residents about crimes in the City0.701.690.41Facilitate neighborhood watch programs0.931.660.56Provide neighborhood police patrols1.101.780.62Investigate criminal activity1.191.840.65Maintain a low crime rate1.261.930.65Provide child safety programs1.171.740.67Provide code enforcement services1.111.460.76Provide emergency medical services1.451.880.77Enforce traffic laws1.181.490.79Enforce sign regulations1.181.420.83Provide fire protection and prevention services1.491.790.83

1999 and 2002 Ratios: Community Safety,Sheriff's, and Fire Dept. Services1999Ratio2002Ratio1999Priority2002PriorityInform residents about crimes in the City0.440.4111Facilitate neighborhood watch programs0.580.5622Provide neighborhood police patrols0.620.6233Investigate criminal activity0.630.6544Maintain a low crime rate0.670.6565Provide child safety programs0.660.6756Provide code enforcement servicesNA0.76NA7Provide emergency medical services0.740.7778Enforce traffic laws0.770.7989Enforce sign regulations0.900.831010Provide fire protection and prevention services0.790.83911

Satisfaction-Importance Ratios:Community Development ServicesSatisfactionImportance2002 RatioPromote economic development1.291.640.79Enforce zoning regulations1.191.370.87Inspect buildings1.251.430.87Issue building permits1.231.390.88

1999 and 2002 Ratios:Community Development Services1999Ratio2002Ratio1999Priority2002PriorityPromote economic development0.830.7921Enforce zoning regulations0.860.8742Inspect buildings0.810.8713Issue building permits0.840.8834

Satisfaction-Importance Ratios:Public Works ServicesSatisfactionImportance2002 RatioReduce traffic congestion1.141.710.67Coordinate traffic signals1.221.770.69Prevent stormwater flooding1.341.760.76Maintain local streets and roads1.411.790.79Maintain trees1.361.680.81Provide street sweeping services1.521.750.87Maintain public buildings1.571.730.91Maintain street medians1.501.640.91Maintain parks and picnic areas1.611.710.94

1999 and 2002 Ratios:Public Works ServicesReduce traffic congestionCoordinate traffic signalsPrevent stormwater floodingMaintain local streets and roadsMaintain treesProvide street sweeping servicesMaintain public buildingsMaintain street mediansMaintain parks and picnic areas1999Ratio0.740.700.760.720.860.890.880.930.852002Ratio0.670.690.760.790.810.870.910.910.941999Priority3142687952002Priority123456789

Satisfaction-Importance Ratios:Additional City ServicesSatisfactionImportance2002RatioProvide educational courses1.441.780.81Work with the various cultural groups in theCity1.311.520.86Enforce parking regulations1.241.420.87Operate the Cerritos Library1.681.850.91Provide government services on the City'swebsite1.171.280.91Provide athletic programs1.471.570.94Provide athletic facilities1.511.600.94Operate the Cerritos Senior Center1.571.660.95Operate the Performing Arts Center1.561.531.02

1999 and 2002 Ratios:Additional City ServicesProvide educational coursesWork with the various cultural groups in theCityEnforce parking regulationsOperate the Cerritos LibraryProvide government services on the City'swebsiteProvide athletic programsProvide athletic facilitiesOperate the Cerritos Senior CenterOperate the Performing Arts Center1999Ratio0.810.800.910.90NA0.830.910.911.012002Ratio0.810.860.870.910.910.940.940.951.021999Priority2154NA37682002Priority123456789

Top 10 Candidates for ServiceImprovementInform residents about crimes in theCityFacilitate neighborhood watchprogramsProvide neighborhood police patrolsInvestigate criminal activityMaintain a low crime rateReduce traffic congestionProvide child safety programsCoordinate traffic signalsProvide code enforcement servicesPrevent stormwater floodingDepartmentComm. & SafetyComm. & SafetyComm. & SafetyComm. & SafetyComm. & SafetyPublic WorksComm. & SafetyPublic WorksComm. & SafetyPublic Works1999Ratio0.440.580.620.630.670.740.660.70NA0.762002Ratio0.410.560.620.650.650.670.670.690.760.761999Priority12346957NA112002Priority12345678910

Enforcement of Overnight ParkingRegulation1999200299 to 02 ChangeSample Size400367Less strict39.8%31.8%-8.0%Same40.3%52.3%12.0%More strict18.8%13.3%-5.4%DK/NA1.3%2.6%1.4%Highlighted results aresignificant at p < 0.05

Satisfaction with Performing ArtsCenter Programming1999200299 to 02 ChangeSample Size400421Very satisfied47.5%44.5%-3.0%Somewhat satisfied37.0%38.6%1.6%Somewhat dissatisfied6.3%4.6%-1.6%Very dissatisfied2.8%7.1%4.4%DK/NA6.5%5.2%-1.3%Highlighted results aresignificant at p < 0.05

Amount of Financial Support Providedto Performing Arts Center1999200299 to 02 ChangeSample Size400421Increased25.3%18.2%-7.1%Same51.8%57.6%5.9%Decreased11.0%10.7%-0.3%DK/NA12.0%13.4%1.4%Highlighted results aresignificant at p < 0.05

Support for Privately FinancedMonorail SystemProbablysupport26%Definitelysupport48%Probablyoppose9%DK/NA5%Definitelyoppose12%

Support Term Limits for CouncilMembersDefinitelysupport35%Probablysupport34%DK/NA15%Definitelyoppose6%Probablyoppose10%

Satisfaction-Importance Ratios:Recreation Programs and ActivitiesSatisfactionImportance2002RatioAfter school recreation programs1.231.640.75Teen recreation activities1.291.600.81Youth sports programs1.421.620.88Children's recreation activities1.541.680.92Senior recreation activities1.441.570.92Adult sports programs1.281.370.93Family recreation activities1.431.530.93Special events like concerts1.441.421.01

1999 and 2002 Ratios:Recreation Programs and Activities1999Ratio2002Ratio1999Priority2002PriorityAfter school recreation programs0.660.7511Teen recreation activities0.730.8122Youth sports programs0.800.8863Children's recreation activities0.790.9254Senior recreation activities0.810.9275Adult sports programs0.790.9346Family recreation activities0.790.9337Special events like concerts0.991.0188

Interest in Recreation ProgramsComputer classesSwimmingArts and crafts classesGeneral educational classesBasketballCooking classesDancingTennisGolf classesMartial arts1.221.110.970.960.890.860.850.800.790.670 1 2No interest Somewhat interested Very interested

Perceptions of Parks and RecreationFacilitiesExcellent Good Fair Poor or Very poor DK/NAAppearance44%43%11%Accessibility42%46%8%Safety34%46%15%

Satisfaction with City-ResidentCommunicationVery satisfied55%Somewhatsatisfied37%DK/NA1%SomewhatdissatisfiedVery 4%dissatisifed3%

Internet Access at Home1999200299 to 02 ChangeSample Size336371Yes83.0%90.2%7.1%No16.7%9.2%-7.4%Refused0.3%0.6%0.3%Highlighted results aresignificant at p < 0.05

Visited City of Cerritos Website1999200299 to 02 ChangeSample Size400421Yes26.8%39.3%12.5%No72.8%60.1%-12.7%Refused0.5%0.6%0.1%Highlighted results aresignificant at p < 0.05

Methodology: Business Survey• Technique: Telephone Interviewing• Interview Length: 15 minutes• Universe: Cerritos business owners /principals• Field Dates: June 2 - 16• Sample Size: N = 200• Margin of Error: +/- 6.65%

Importance of Local IssuesReducing crime1.781.75Increasing jobsAddressing youth issuesImproving business climateImproving communicationReducing traffic congestion1.531.531.501.461.461.471.441.351.321.3520021999Improving public transportationIncreasing office space1.060.960.920.840 1 2Not at all important Somewhat important Very important

Most Important IssuesNot sureCrime/Security21%20%Traffic congestion/ParkingMore office space/Location of spaceCommunication between City & businessesEmployment concernsNo Problems/Positive commentsEconomic growth/More businessMarketing/Incentives to start businessesLack of cooperation from City10%9%9%8%7%7%7%6%0% 10% 20% 30%

Business Climate in CerritosGood49%Excellent40%DK/NA8%Poor or Verypoor4%

Satisfaction with Provision of CityServicesVery satisfied55%Somewhatsatisfied40%DK/NA2%Verydissatisfied1%Somewhatdissatisfied3%

Top 10 Candidates for ServiceImprovementDepartment1999Ratio2002Ratio1999Priority2002PriorityInform businesses about crimesSheriff/Fire0.450.4411Investigate criminal activitySheriff/Fire0.660.6352Maintain low crime rateSheriff/Fire0.640.7343Reduce traffic congestionPublic Works0.730.7484Maintain streets and roadsPublic Works0.690.7665Coordinate traffic signalsPublic Works0.860.79176Promote economic developmentComm. Develop.0.700.8177Promote redevelopmentComm. Develop.0.850.84168Provide building permit servicesComm. Develop.0.780.85109Promote shoppingAdmin.0.870.881910

Reasons for Locating Business inCerritosAccess to freewaysLow crime rateGeographic locationQuality of lifeProximity to customers and clientsPrestige of CerritosProximity to owner's homeQuality of schoolsAvailable workforceDiversity of clienteleCultural/recreational activitiesProximity to local colleges1.711.691.591.551.481.371.351.251.201.191.111.070 1 2Not at all important Somewhat important Very important

Perception of City’s Sign Policy1999200299 to 02 ChangeSample Size200200Too restrictive39.0%23.5%-15.5%About right29.0%30.0%1.0%Not restrictive enough1.0%2.5%1.5%No opinion30.5%42.5%12.0%Refused0.5%1.5%1.0%Highlighted results aresignificant at p < 0.05

Enforcement of City’s Sign Policy1999200299 to 02 ChangeSample Size200200Very fair21.5%24.5%3.0%Somewhat fair26.5%31.5%5.0%Somewhat unfair8.5%10.5%2.0%Very unfair9.5%3.5%-6.0%Don't know33.5%26.0%-7.5%Refused0.5%4.0%3.5%Highlighted results aresignificant at p < 0.05

Support for Privately FinancedMonorail SystemProbablysupport22%Probablyoppose15%Definitelyoppose18%Definitelysupport30%DK/NA15%

Satisfaction with City-BusinessCommunication1999200299 to 02 ChangeSample Size200200Very satisfied32.0%52.5%20.5%Somewhat satisfied47.0%32.0%-15.0%Somewhat dissatisfied9.5%6.0%-3.5%Very dissatisfied4.0%3.5%-0.5%DK/NA7.5%6.0%-1.5%Highlighted results aresignificant at p < 0.05

Internet Access at Business1999200299 to 02 ChangeSample Size152163Yes81.6%80.4%-1.2%No17.8%19.0%1.3%Refused0.0%0.6%0.6%DK/NA0.7%0.0%-0.7%

Business has Website1999200299 to 02 ChangeSample Size200200Yes39.0%53.0%14.0%No59.5%45.5%-14.0%Refused0.5%0.5%0.0%DK/NA1.0%1.0%0.0%Highlighted results aresignificant at p < 0.05

Visited City of Cerritos Website1999200299 to 02 ChangeSample Size200200Yes21.5%41.0%19.5%No78.5%57.5%-21.0%Refused0.0%1.5%1.5%Highlighted results aresignificant at p < 0.05

Conclusions

City of CerritosResident and Business StudiesConducted and Presented byGodbe Research & AnalysisSeptember 26, 2002