UNDERGRADUATE AND TAFE COURSE GUIDE - Victoria University

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MARKETING AND COMMUNICATIONS Pursue a career in the exciting world of marketing and communications. Develop advertising campaigns, manage the reputation of an organisation in crisis or build a brand through PR and social media. Our courses provide a solid foundation in marketing and communication principles with an emphasis on hands-on experience. Partnerships have been developed across the industry providing opportunities for learning in the workplace and community. VU has given me the ideal platform to develop and enhance my skills in an industry I love, thanks to a well-structured and enjoyable course. By studying at VU and having access to a number of renowned writers, I know I’ll be well equipped to succeed in the future.” Sacha Pisani, Bachelor of Communication 42
COURSE/CODE DURATION* CAMPUS + PREREQUISITES CAREER OUTCOMES ATAR^ APPLICATION MARKETING AND COMMUNICATIONS – DEGREES Bachelor of Business – Marketing specialisation BBUS/BSPMAR Bachelor of Communication ABCO MARKETING AND COMMUNICATIONS – TAFE Certificate IV in Advertising BSB40107 Diploma of Advertising BSB50107 Advanced Diploma of Advertising BSB60110 Certificate IV in Marketing BSB41307 Diploma of Marketing BSB51207 Advanced Diploma of Marketing BSB60507 3 years FP A study score of at least 20 in English Units 3 and 4 (any). Current Year 12 applicants: ATAR and two-stage process with a middle-band of approximately 20%. 3 years FP, SA VCE with a minimum study score of 20 in English Units 3 and 4 (any) or equivalent. Market research and analysis, promotions and PR, customer relationship management. Advertising copywriter, public relations officer, editor, scriptwriter, journalist, web designer/animator, publisher, broadcaster. 1 year FN As assessed by the University. Account co-ordinator, art director, copywriter, media assistant/buyer. 0.5 years FN As assessed by the University. Advertising manager, media planner, media buyer, copywriter, copy director. 0.5 years FN Successful completion of VCE or equivalent, or equivalent combination of education and experience. Account director, account executive, account planning manager, client services executive, client services director, marketing officer, copywriter. 1 year SA As assessed by the University. Marketing officer, market research and product/sales manager. 0.5 years FN, SA Successful completion of Certificate IV in Marketing, or relevant industry experience. Brand manager, category manager, direct marketing manager, marketing team leader, public relations manager. 0.5 years SA VCE or equivalent, or mature age. Marketing/PR officer, market research and product/sales manager, marketing assistant. LEGEND * Most VU courses can be studied full time or part time + FN: Footscray Nicholson, FP: Footscray Park, SA: St Albans ^ 2012 Round One Clearly-in scores. TAFE courses: N/A – offers made based on range of criteria. DID YOU KNOW? Our award-winning “Rotunda in the West” series celebrates a decade of bringing well-known Australian writers such as Helen Garner and Michael Leunig to VU for intimate evenings of conversation and inspiration. 58.75 VTAC/direct entry FP: Professional writing: 54.8 Public relations: N/A SA: Professional writing: 50.5 Public relations: 50.2 N/A VTAC N/A VTAC N/A VTAC N/A VTAC N/A VTAC N/A VTAC VTAC/direct entry WWW.VU.EDU.AU/COURSES 43
Page 1 and 2: VICTORIA UNIVERSITY UNDERGRADUATE A
Page 3 and 4: CONTENTS COURSE AREAS Accounting an
Page 5 and 6: WWW.VU.EDU.AU/COURSES 5
Page 7 and 8: QUALIFICATIONS We offer courses sta
Page 9 and 10: RESEARCH EXCELLENCE BREAKING NEW GR
Page 11 and 12: COURSE/CODE DURATION* CAMPUS + PRER
Page 41: WWW.VU.EDU/COURSES/SEARCH 41
Page 53 and 54: SCIENCE Science plays a key role in
Page 69 and 70: VU has provided me with the skills
Page 71 and 72: FEES The following information is a
Page 73 and 74: I can more confidently advise and h
Page 75 and 76: While studying at VU to become a ph
Page 77 and 78: HOW TO APPLY There are two main way
Page 79 and 80: VOCATIONAL CERTIFICATES Hands-on le
Page 81 and 82: ACCOMMODATION OPTIONS A ROOF OVER Y
Page 83 and 84: MELTON Melton Campus offers everyth
Page 85 and 86: FROM OUR VICE-CHANCELLOR Thanks for
Page 87 and 88: Small Business and Entrepreneurship
Page 89 and 90: INTERACTIVE Interactive Digital Med
Page 91: OPEN DAY 2012 Sunday 24 June 10am -

UNDERGRADUATE AND TAFE COURSE GUIDE - Victoria University

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