Fall 2011 Alumni - Black Hills State University

Alumni FeatureInspiring FutureGenerationsJoe and Elaine Floyd provide opportunities for students of all ages.Just as a butterfly emerges from its cocoon and spreads itswings to fly, Joe and Elaine Floyd’s generous commitment toeducation has encouraged many students to undergo a completemetamorphosis giving them ‘wings’ to succeed in life.“We’ve always believed that education is the most importantthing you can give a kid, including our own children,” Elainesays. They have dedicated their time to ensuring students willhave access to educational opportunities. Their first priority was toencourage and support their six children and their grandchildren.“We encouraged all of our kids to get an education, and nowwe’re encouraging the grandkids to reach their educational goals,”Elaine says noting with pride that one grandchild is even earning aPh.D. this year.This couple’s tremendous appreciation of the importanceof education has extended beyond their own family and led to acontinuing commitment to finding ways to encourage students ofall ages to advance their education. Joe and Elaine provide financialsupport for many educational programs including three concurrentfull-ride scholarships at BHSU, a highly successful high schoolcompletion GED program in the Sioux Falls area, and admissionfor elementary and middle school students to the Sertoma ButterflyHouse, as well as scholarships at several other universities in theregion.A chance visit to the Butterfly House at the suggestion of afriend turned into an opportunity to transform the lives of childrenwhen Joe and Elaine saw a need and took immediate action toensure school children from the region would have the opportunityto visit the unique educational center.“When we visited, I said to myself ‘Where are the children.This is a wonderful educational experience that school childrenshould see,’” Joe says. He and Elaine met with staff membersand came up with a plan to pay the admission costs for all schoolchildren within the 50-mile region. Thousands of elementaryJoe and Elaine Floyd, who now live in Harrisburg, enjoygetting to know the students who earn their scholarships.This spring, along with their granddaughter, they met withthe three BHSU students, all from a rural West River areathat show exceptional potential for academic success, thatare currently receiving a full tuition and fee scholarshipthanks to the couple’s generosity. The students are (l to r):Shandel Yordy, sophomore biology major from Martin;Joey Painter, junior business administration major fromBuffalo; and Katie Doll, from Prairie City who will receivethe award this fall when she begins at BHSU.students have visited and will continue to visit the Butterfly Housethanks to Joe and Elaine’s support.Joe and Elaine Floyd’s visionary outlook and generous supportof students of all ages encourages all children to expand theirpotential through education, positively impacting their lives andgiving ‘wings’ to our future leaders.Sailing, socializing, supporting...get to know Joe and ElaineJoe and Elaine Floyd are both originally from South Dakota; Elaine grew up in the rural West River region near Lantry while Joewas born and raised in the urban area of Sioux Falls.Elaine attended Black Hills Teachers College, spent time as a teacher in a one room school in herhometown region, was a recruiter for BHSU, and also worked with Joe in the cable television industry.Joe, the son of one of the original founding partners of Midcontinent Theatre Company and KELO-TV,earned his college degree in engineering and worked in the cable television industry. He was instrumentalin guiding the construction and purchase of cable systems in South Dakota, North Dakota, Nebraska andWestern Minnesota.Employment took them out of state, and they have fond memories of their time living in Washington,D.C., and in the Minneapolis area. They eventually moved to Sioux Falls where Joe served as executivevice president of KELO-LAND Television. Although Elaine officially retired, she continued as Joe’s “specialassistant” and as a tireless ambassador of the company. In retirement, they have made a commitment tomaking a positive difference to the community.This delightful, humble couple, who are in their mid-70s, lead an active life and show little indicationof slowing down. Whether they are sailing at Lake Superior, rock hunting, socializing with friends andfamily, participating in one of their many philanthropic initiatives, or restoring an entire line of Ford carsfrom the 30s, they are the epitome of living life to the fullest.