Corporate Social Responsibility - Media Chinese International Limited

Corporate Social ResponsibilityYayasan Nanyang Press has set up 4 dialysis centers throughout Malaysia. Other than donating dialysis machines, it also providesmonthly dialysis treatment subsidies to low-income patients.In Hong Kong, the Group also organise donation activities on a regular basis. In the company donation event, our staff is encouraged todonate their used textbooks, fictions and magazines which will then be classified and given away to schools, charitable groups andhospitals. Used computers and electronic equipment are also collected and re-distributed to non-profit making organisations.EducationIn Malaysia, the Group has always been in the forefront of fund raising activities for education. With the support from Yayasan Hai-Oand Carlsberg Malaysia, we have organised a series of charity shows throughout the country to raise fund for Chinese primary schoolsto build new schools, upgrade existing facilities and provide scholarships to the less-privileged.Working together with many private higher education institutions, we continue to meet annually and assess the needs and academicqualifications of the disadvantaged applicants and offer scholarships to finance their further studies. During the year, scholarships ofvarious courses have been awarded to students to fulfill their dreams in Malaysia.The “Malaysian School Teachers Counseling Conference” was also conducted with the objective to enhance school teachers’knowledge and skills in the areas of child and all-round development.These events allowed our group titles to establish an interactive and friendly relationship with the community.The “Ming Pao Student Reporter Scheme” has been held by Ming Pao Daily News for 16 years in Hong Kong and has served almost6,500 senior secondary students over the years. The scheme aims to expand the students’ horizons and stimulate their independentthinking and analytical skills by a series of lectures and trainings on basic journalistic and multimedia publishing skills. Exclusivereporting opportunities have been lined up to provide them with practical training. Students with outstanding performance will beselected as trainees in our pressroom and to join the interflow camp with student reporters across the region.“The 7th Hong Kong Cup Diplomatic Knowledge Contest” was held to broaden students’ understanding on the national diplomaticpolicy of Mainland China and nurture their sense of belonging to the country. It was well-received by schools and the public with over3,000 participants participated in this year contest, which broke the record of past years.The Group has continued to support “The Guangdong Province Remote Area Education Relief Fund” jointly with Department ofEducation of Guangdong Province. This year marks the 20th year of the fund and over HK$25 million has been donated to providefinancial aid to 176 schools in Guangdong Province for renovation and re-building of dangerous school buildings. To enhance thecompetitiveness of the students and keep them apprise with current technological knowledge, classroom facilities have also beenupgraded to make e-learning possible.MARKETPLACEAs a media corporate, we strive to maintain our reputation as an independent and trusted source of news and information provider. Inthis connection, all employees are required to conduct business in an honest manner and with the highest integrity. The Group hasadopted the Code of Ethics and Conduct to assist employees in understanding these obligations.The Group continues to organise various activities such as carnivals, exhibitions, seminars, education programmes, health talks andsocial events for its readers and advertisers. These enable us to have an interactive relationship with our readers and advertisers thusdefying the perception that print media is a static media.24MEDIA CHINESE INTERNATIONAL LIMITED (MALAYSIA COMPANY NO. 995098-A)