Media Kit 08 - Virtual Instruments

VirtualInstrumentsMagazine2008 Media Kit

MEDIA KITWhat a great mag.I see that the September issue PDF is out!I'm so happy with my subscription I let myKeyboard subscription expire. Not a knockagainst Keyboard, but I find myself so VIbased now, your magazine fills my everyneed for great new articles and reviews!Thanks!Love the Mag - Came along at the righttime - download a new way to read a magand is working well.Hard to find information on this side of theworld. Is already helping to make the decisionto take the step into VirtualInstrumentsGot it, and love it!!!! especially the articleon network audio by Jesse White. I doalot of similar type work here in the uk, butnothing (as yet) as involved as him, so thatwas a great eye opener..more of thisplease ;-)G'day Nick What a great mag! I subscribedin Feb... Down here in Tasmania mostinternational mags get here weeks andweeks after the publication date even ifyou've subscribed.The ability to downloadthe mag and support it is fantastic.I received the first issue of my subscription(April/May 2006) this week and have readit from cover to cover. What a great magazine!Very well done. The how-to articlessuch as "Sampling with King Idiot" and"Studio Farms" are most welcome as wellas the reviews. I really count on magazinesfor reviews of music gear, both hardwareand software and as if an omen of thingsto come from Virtual InstrumentsMagazine, this issue had a very well writtenand informative review of CakewalkDimension Pro which is one of the softwaresynths that I have been consideringpurchasing. Very timely. I'm still a novicewhen it comes to soft synths (and digitalrecording in general) and very much appreciatethat you review not only the more"high-end" higher priced instruments butalso those that are more affordable tomany home-recordists/composers.Anyway,thank you again for all your efforts onbehalf of the many soft synth aficionados.Your magazine is truly unique and I'm sovery happy to have discovered it. The .pdfversions of past issues are much appreciated.Since our July 2005 launch, Virtual Instruments has been addressing thepassionate and rapidly growing community of musicians who live andbreathe this exciting new medium. In a very short time we’ve built up anintensely devoted audience of readers from all over the world who readthe magazine cover to cover.Our mission is to continue to help this vibrant, highly active group ofmusicians get the absolute most out of their software-based musicalinstrument set-ups—and help potentially every musician who has acomputer discover this exciting new way of making music.HIGHLY QUALIFIED READERSHIPVirtual Instruments offers affordable advertising to a highly targeted audienceof musicians who purchase music software—and have paid toread a magazine called Virtual Instruments.Some facts about our subscribers34% use more than one computer in their studio.31% are full-time professional and 23% are part-time professional.53% play keyboards.54% play guitar, and 21% play bass.75% are multi-instrumentalists, playing an average of 3.75instruments.The average length of experience they report having withmusic technology is just under 17 years. With software-basedmusical instruments: 5-1/2 years.

MEDIA KITThe content is a good mix of both beginnerand advanced info and the range of topicsright on-the-money. As well as that, thepresentation is great.Keep up the good work - I wish you successGreat magazine. Hope the sales are goingwellI love your magazine. The articles aregreat and this lots of useful tips and information.I also think it's great that a downloadablecopy is available.Your magazine is great. I have it read within48 hours of receiving it. PLEASE, eventuallygo monthly.Thanks a bunch ~ beautiful magazine!Wonderful magazine and thanks for thegood work!VI is a great magazine. I felt that I shouldsupport it by buying my own subscription,instead of "borrowing" [a friend’s copies].Keep up the good work. You've got a winningcombination of subject matter, content& presentation.Love the publication. It seems a perfect fitbetween the subcriber's/reader's need formore sophisticated content dealing with theintersection between DAWs/VIs/OSs andhardware and the manufacturer's/ developer'sneed to present advertising/content to amuch more targeted audience. I hope youfind great success with the magazine!I finally got it, and I loved it by the way.Looking forward to the new one.Cool issue as usual.….Love the magazine!!The Tom Bergeson article which I so lookforward to reading, as well as all the othergreat-looking features, were pointedreminders to do so. I can't tell you howmuch I have wanted someone to publish amagazine such as yours. Your vision in creatingit is almost eerie. I pop up frequentlyon various sites as JCL, JCL2, etc., trying toget my mind around all the Virtual technologyavailable now. It goes far beyond mylife-long dream of a huge warehouse full ofsynchronized tape recorders! I wish youmuch success with the magazine; you certainlydeserve it. Thank you for your vision,and your generosityQUALITY DISTRIBUTIONVirtual Instruments is distributed by Ryder Circulation Services at GuitarCenter, Barnes & Noble, Borders, B Dalton, Bookstar, and countlessnewsstands and music stores across the US and Canada. We also have alimited international newsstand distribution, and about 15% of our paidsubscriber base is overseas. The magazine is published six times a year,and currently between 8,500 and 10,000 copies are shipped.CREDIBILITYVirtual Instruments is an in-depth, highly focused, application-orientedmagazine with best and most expert writers and staff in the industry. Wetake great pride in putting out the highest quality magazine we possiblycan, and have quickly been rewarded with a loyal following as a result.Every issue is packed solid with insightful clinics, useful tips, profiles withactive professionals, and reviews of the latest products.Virtual Instruments is edited and published by respected veteran industrywriter/editor/musician/authority Nick Batzdorf, former editor of Recordingmagazine for over a decade. Its elegant and appealing look is created byvirtuoso designer Lachlan Westfall, who in addition to having extensiveexperience art directing music industry publications has served asPresident of the International MIDI Association.VI’s expert writing staff includes Jim Aikin, Jason Scott Alexander,Thomas J. Bergersen, Peter Buick, David Das, Peter Dines, Doyle Donehoo,Gary Eskow, Jerry Gerber, David Govett, Ashif “King Idiot” Hakik, MattiasHenningson, Mark Jenkins, Michael Marans, Monte McGuire, OrrenMerton, Chris Meyer, Dave Moulton, Zack Price, Frederick Russ, BruceRichardson, Craig Sharmat, Lee Sherman, Dietz Tinhof, and Jesse White.All are highly experienced professionals.Ad manager Laurie Marans has a long history in our industry, and webdesigner Denise Young maintains a large portfolio of high-profile sites.

MEDIA KITBTW, the magazine absolutely rocks! I'mdefinitely recommending it to everybody Iknow. I stumbled upon it randomly at theBorders near my house in Annapolis, MDand thought it was so great that there wasfinally a magazine dedicated to this, such agreat idea, somebody needed to dothis...(man, things have really come a longway!) Hope it's going well - great mag.And thanks for your concern - I'm at Tel-Aviv which is out of the missiles range (sofar...) Great magazine!!As a classical composer who works withvirtual Instruments, your magazine is best,most practical and most fun of any electronicmusic type magazine in publication.Thank you for hard work and efforts.Would like to take this opportunity tothank you for the wonderful work you,your team, and contributors are doing.Excellent work! I always find informationpertinent to my current & future projectswithin your magazine.Great stuff. Even learned somethin' aboutDP which I've used for years. Keep up thegreat work.I have to chime in and say how much Iappreciate the magazine. Every issue hasbeen filled, with not just one or two featurearticles, but filled, with valuable information,tips, techniques, and even a rantby the roastee, Nick himself.Thanks. Just simple, plain, no cherries, nowhipped cream (I save that for immediatefamily) thanks...VIRTUAL INSTRUMENTS2008 SCHEDULE(Issue)ProductionCover date materials due On sale1/08 10/19 12/33/08(NAMM) 12/14 2/15/08 2/15 4/47/08 4/18 5/309/08 6/20 8/111/08(AES) 8/15 9/251/09 10/17 11/28I just signed up for a two year subscription- $20 is a steal for such a magazine.I'm making a big move in a month and V.I.will be the one magazine that I am not tossingout the old issues.Doggone it, Nick! I do NOT need anothermagazine flooding my mailbox, but thisone looks like I'm gonna have to get it,even if there isn't really a readers' wivessection. Edit: I'm now part of the "incrowd" of subscribers! So you guys canstop making fun of me now for being anoutsider!I just subscribed for a downloading subscription.The magazines are awesome.Been meaning to email you with high compliments.Once again very useful and timelyarticles. After reading about Kontakt Iimmediatly changed my settings.Charge a little more for that magazine soyou can put a couple nickles in your pocket.I got mine today - it's always so cool to seeeverything in print! Keep up the greatwork Nick!CONTACTSwww.VirtualInstrumentsMag.comVirtual Instruments is published bi-monthly by Virtual Instruments,Inc., 3849 Ventura Canyon, Sherman Oaks, CA 91423.Editorial, magazine business: Nick Batzdorf, 818/905-9101,fax 905-5434. NB@VirtualInstrumentsMag.comAdvertising/subscription inquiries: Laurie Marans, 818/590-0018,or toll-free at 877/846-2496. Laurie@virtualinstrumentsmag.com.Subscriptions: toll-free 877/VImagzn (877/846-2496), 818/590-0018.subscribe@VirtualInstrumentsMag.com.

MEDIA KITWhile I loved the idea of a virtual instrumentsmagazine, I wasn't sure the materialcould be current enough in a print format. Iread this site (and others) daily and I wasafraid that the magazines articles would beold news. How wrong I was! I picked up anissue this weekend at the grocery store andthe Kontakt tips article alone are worth theprice of the magazine.Lots of great info, great writing, etc. Youhave an excellent magazine Nick!...and this is probably not relevant per saybut, VIM keeps their advertising rates at a'sane' cost to each company. Most printadvertising is just too expensive to be feasiblefor the smaller company.We personally thank Nick and staff for theopportunity to advertise with VIM.I gotta say, I think you are doing a great jobwith the mag. I salute you and thank you.I saw the magazine link, checked it out,and immediately subscribed. What a greatidea for a mag!The Mag is great!!!!!!! Congrats2008 RATE CARDSize2-page spreadFull page2/3 pageHalf page1/3 page1x$2193$1279$989$889$5893x$1989$1179$949$829$5396x$1789$1129$889$789$48912x$1489$989$789$689$449Cover 2 and 3 positions - 25% premiumGreat magazine. I could have really used apublication like this five years ago but I'mglad to have it now. You're fulfilling aneed.A great magazine.Really like the magazine.I enjoy reading VI very much.I really am enjoying the mag so far. Keepup the good work.Thanks for checking in. Such great serviceis reflective of the very fine publication thatyou've put together. Just wanted to let youknow that I *did* receive both of theseissues, so no worries on my end. They'regreat!Thanks you for a wonderful resource.I also wanted to take the opportunity to saythat I'm really enjoying your magazine. I,as many today are, am primarily working inthe box and don't have many hardwaresynths lying around anymore (though I lustfor a Minimoog Voyager and an Andromeda:-) ). It's nice to finally have a magazinethat I can read cover to cover for the mostpart. That's opposed to only reading a portionof other mags that I subscribe to (orused to in some cases). Thanks for seeingthis void and filling it. Great job so far!AD SPECSTrim: 8-3/8” x 10-7/8”1/8” bleed past the trimMinimum 1/8”, preferably 3/16” border in from the trim (appliesmainly to text that could get cut off)Gutter: leave 1/8” from the center.Minimum 300DPI resolution at full size.Submitting ads: fast, secure transfer VI is available by clicking onthe Advertise link on www.VirtualInstrumentsMag.com.Thanks- Love the mag!BTW- This is an absolutely wonderful magand service to the sampling community.The "Popular Mechanics" of the samplingworld! Thanks, Nick

INTRODUCING A NEW WAY TO REACHTHE VIRTUAL INSTRUMENT COMMUNITY:VI focusAn affordable way to reach over5000 serious musiciansVI Focus features 1/6 page (2.25"x 4.375") full color ads for only$197.50 per ad per issue. If you'realso running a regular size display adin the issue, your rate is just $97.50per ad per issue. If you book a seriesof three full-page ads, you get one VIFocus ad FREE in each of theissues.The purpose of VI Focus is to introduceVirtual Instrument's readers toas many new VI products as possible.If you’re a VI software developer andyou’d like more exposure for yourproducts, make sure they’re seen inVI Focus.For more information, contactLaurie@VirtualInstrumentsMag.com,805/590-0018, or toll free 877/ViMagzn(846-2496)