Swisse Quality Club Program Booklet.pdf - AFL Community

SWISSEQUALITY CLUBPROGRAMLET’S SET THE STANDARDSWISSE QUALITY CLUB PROGRAM 1

CONTENTSFOREWORD.................................................................4BACKGROUND............................................................4The Swisse Quality Club Concept..................4Benefits to Clubs......................................................5THE PROGRAM EXPLAINED..............................6Recognition & Incentive Awards...................6SILVER LEVEL.............................................................6Qualified People.......................................................6GOLD LEVEL................................................................6PROCESS .......................................................................7Timelines.......................................................................7Contacts .......................................................................7BRONZE LEVEL.........................................................6Qualified People.......................................................6Quality Practices & Procedures......................6acknowledgementsThe Swisse Quality Club Program was designed by AFL Victoria.The Swisse Quality Club Programwas developed by the followingSteering Committee:Brad OstermeyerPeter McDougallKirsten Eabry (AFL)Brett Connell (VAFA)Graeme Allan (VCFL)Bruce Fox (WJFA)Greg SidebottomPaul MiloFurther acknowledgements to thefollowing for their contribution:Peter Quigley (Yinnar FC)Further contributions in 2012:Josh Vanderloo (AFL)Glenn Morley (WAFC)Andrew Knott (AFLNSW/ACT)© Copyright 2012Australian Football League2 SWISSE QUALITY CLUB PROGRAM

FOREWORDOn behalf of the AFL, I presentto you the Swisse Quality Club Programand congratulate your club and leaguefor providing a quality environment forall people associated with the gameFootball administrators at all levels mustseek to ensure a quality environmentexists. We are confident that thoseinvolved across all States and Territoriesare passionate about Australian Footballand want to ensure that it is in greatshape now and for generations to come.As a result, the Swisse Quality ClubProgram was developed in the interestsof assisting community football clubsimprove their operations and localenvironment.The AFL is conscious that in manycases, the workload required of localvolunteers is high and that help isneeded to run a club as professionallyas possible. Keeping this in mind, theprogram is designed to assist clubvolunteers meet minimum acceptablestandards as easily as possible and itis anticipated that every communityfootball club throughout the nation willbe able to achieve the Bronze level.Many of the practices detailed in thisprogram will already be in place at yourclub and we therefore hope that theSilver and Gold levels become a targetin the future.A quality environment has numerousbenefits to the participants, clubs,leagues and the sport in general.The program is designed to improve theway your club operates, making it easierfor you to attract and retain members.I wish you well in your efforts to achievethe Bronze, Silver and Gold levels of thisprogram and remind you that AFL staffare always available to assist your clubthrough this process.Josh VanderlooHead of Community FootballAustralian Football LeagueSWISSE QUALITY CLUB PROGRAM 3

BACKGROUNDTHE SWISSE QUALITY CLUB CONCEPTThe AFL has a responsibility to grow ourgreat game across the entire nation. It iswidely acknowledged that communityfootball clubs and leagues are thefoundation of Australian football, andthat the future growth of the game willdepend on the strength and viability ofcommunity football. With this in mind,we are striving to assist communityfootball clubs to enhance theiroperations for the bettermentof football.The concept of the Swisse Quality ClubProgram is to provide an opportunityfor all community football clubs toachieve a minimum standard of clubadministration and to recognise andreward clubs for achieving the basestandard through to standards ofexcellence. Keeping this in mind, theprogram is designed to assist clubvolunteers meet minimum acceptablestandards as easily as possible. It isanticipated that every communityfootball club throughout the nation willalready be implementing the practicesdetailed in this program to achieveBronze level and that Silver and Goldlevels become a target in the futureClubs will have the opportunityto achieve the following levels:BronzeA level to recognisegood clubadministration.SilverA level to recogniseexcellent clubadministration.GoldA level to recogniseexceptional clubadministration.A community leader!4 SWISSE QUALITY CLUB PROGRAM

BENEFITS TO CLUBSCreating a quality environment at yourfootball club will be of enormous benefitto your club as a whole and all of yourmembers. Some of the benefits of beinginvolved with this program include:• Providing an atmosphere that willhelp to attract new participants,officials and members (and retainthose you already have);• Providing an environment that willbe attractive to sponsors and helpyour club promote itself amongst thecommunity and particularly to yourlocal Council;• Minimising many risks associatedwith running a sporting club;• Creating a best practice guide foryour current Committee and allfuture Committees; and• Participating in a sport that cancontinue to promote itself asa leading sport where quality isvalued highly.Ultimately, the benefit of beinginvolved in this program is tocreate a better club!SWISSE QUALITY CLUB PROGRAM 5

THE PROGRAM EXPLAINEDRECOGNITION & INCENTIVE AWARDSThe Swisse Quality Club Program will consist of recognition and incentive awardsfor clubs as they achieve the 3 levels in this program.Bronze LevelOnce a club achieves theBronze level, the club will receivethe following:• A Certificate of Achievement;• A sticker for display at theclubrooms, depicting theBronze level;• A jpeg file of the Bronze levelto be used by the club forpromotional purposes onclub letterheads etc.Re-accreditation must besought after 3 yearsSilver LevelOnce a club achieves the Silverlevel, the club will receivethe following:• A Certificate of Achievement;• A sticker for display at theclubrooms, depicting theSilver level;• A jpeg file of the Silver level tobe used by the club forpromotional purposes on clubletterheads etc.; andGold LevelOnce a club achieves the Goldlevel, the club will receivethe following:• A Certificate of Achievement;• A sticker for display at theclubrooms, depicting theGold level;• A jpeg file of the Gold levelto be used by the club forpromotional purposes on clubletterheads etc.;• Receive a Training Resourcepack (valued at $1,500). Thepacks will consist of trainingfootballs and training gear• Entry into a weekly draw towin a Football pack (valued at$500). The packs will consist oftraining footballs with a draw tobe held on the Monday of eachround of the AFL Season.Only silver level clubsare eligible.• Ticketing offerRe-accreditation must besought after after 3 yearsdeliverable within a month ofobtaining the Gold Standard.• Priority access to the AFLCommunity Ticketing program• Priority access to AFL GridGames during the Toyota AFLFinals series (junior only)• 2 places in the annual AFLNational Coaching Conference(registration only)• Priority access to an AFLcoach through the AFL Coachappearance programRe-accreditation must besought after 3 years6 SWISSE QUALITY CLUB PROGRAM

PROCESSThe AFL’s state office or affiliate body will be responsible for the coordinationof the Swisse Quality Club Program. The process will be as follows:Clubs can submit a Bronze level assessment form viawww.aflcommunity.com.au Additional assessment forms complete withsupporting documentation and assessment forms that relate to the level ofapplication can be obtained from this site also or the relevant state office.Clubs can only achieve the Silver level once they have successfully achieved theBronze level. Clubs can only achieve the Gold level once they have successfullyachieved the Bronze and Silver levels. Please note that clubs can apply for morethan one level at the same time (ie. A club can apply for Bronze, Silver and Goldin the one submission by submitting the Assessment forms for all three levels).The relevant state body will check the Assessment form for compliance. Shouldcompliance be achieved, the club will be issued with the recognition awardsfor the relevant level. The club will also be entered into the monthly draw forthe relevant level. Should compliance not be achieved, the club will be advisedaccordingly and additional information requested.Weekly draws will be conducted with winning clubs notified soon thereafter.Once a club has won a prize pack they will be removed from subsequent drawsin that calendar year.TIMELINESClubs can submit assessment forms to the AFL at any stage throughout the year.Some incentives relate to certain timelines such as training kits that are drawneach round of the AFL season.CONTACTSIf you have any queries on the program or require assistance with completingthe criteria and the Assessment forms, please direct your enquiries to therelevant person below.VIC: Will McGregorWill.McGregor@aflvic.com.auNSW/ACT: Andrew KnottAndrew.Knott@aflnswact.com.auQLD: Aaron Hallahall@aflq.com.auSA: Jessica Wainwrightjessicaw@sanfl.com.auWA: Glenn Morleygmorley@wafc.com.auNT: Darryl GriffithsDarryl.Griffiths@aflnt.com.auTAS: Brett Mansellbmansell@footballtas.com.auSWISSE QUALITY CLUB PROGRAM 7

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