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GROUNDBREAKING NEWSand information technology in the headquarters building onPortland’s Swan Island and neighboring satellite offices.An estimated 2,300 workers in the St. Thomas and Portlandplants will be affected by mid-2010, on timelines relatedto the plant closures noted above. This figure includes720 workers at the St. Thomas plant that were laid off inNov. 2008, as already announced in July.The company also plans to reduce its salaried workforceby approximately 1,200 positions, with over half directly relatedto the Sterling brand. A voluntary separation programwill be available, as well as other measures to offer flexibilityand choice to affected employees.“We are very mindful of the effects these decisions willhave on the lives of many of our employees and on ourSterling dealers’ businesses,” stated Patterson. “We arecommitted to taking measures to ease the transition forall those affected and to emphasize the support offered tothose owning and operating Sterling Trucks in the wake ofthis announcement.”Launched in 1998, Sterling has only achieved a quarter ofthe Freightliner nameplate’s market penetration despiteongoing improvement initiatives and product launches —a major factor in Daimler discontinuing the brand.Branded to CrawlTerex Launches CompactEquipment LineupWhen Terex Construction snatchedup ASV — a pioneer of track systems forcompact track loaders and UTVs — nearlya year ago, the question of machinesmaintaining the ASV branding lingeredthroughout 2008. That is until whiteTerex compact track loaders and a whitetracked-out Scout UTV made an appearanceat the Green Industry and EquipmentEXPO in October. It was the firstappearance of Terex’s new compact equipmentline for North America.The compact equipment line includesboth Terex-branded compact track loaders,featuring the ASV patented Posi-Trackundercarriage technology, and a broadportfolio of offerings from Terex, includingcompact excavators, compact wheelloaders, site dumpers, tractor loader backhoes,light towers, telehandlers, powerbuggies and tandem asphalt rollers.“By combining Terex Construction’sbroad lineup of compact products andWhite is the new yellow for Terex-branded compact track loaders.Terex’s compact equipment line will also feature excavators, compactwheel loaders, site dumpers, tractor loader backhoes, light towers,telehandlers, power buggies and tandem asphalt rollers.services with our innovative compacttrack loaders featuring our patentedPosi-Track undercarriage system, weare able to provide an exceptional ownershipexperience,” said Del Carver, Directorof Sales and Marketing for thecompact business of Terex ConstructionAmericas.Through Dec. 31, 2009, dealers whodistribute ASV products only will continueto offer these machines under the ASVbrand. Effective Jan. 1, 2009, all currentASV products will also be Terex brandedand will join the North American Terexcompact equipment line. In the interim,customer events and media coveragethat feature both Terex and ASV-brandedproducts will be promoted as Terex ASV.In addition, Terex parts and service andTerex financial services are available to customerswho purchase Terex equipment.“We are committed to giving compactequipment owners more equipmentchoices, better product featuresand greater reliability, as well as the bestservice before and after the purchase,”Carver explained. “Contractors are demandingmore for their money fromboth their dealer and their manufacturer,and we plan to give them what theywant. With the power of the Terex compactequipment line, we are confidentthat we can do just that.”January 2009 | Utility Contractor 9