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Before you do this…you needto showand tellMost customers know nothing about cars. Butthe less they know the more worried they canget about repairs and their costs.If you keep them in the dark, you will lose their trust, and you couldlose them as a customer. Nothing breeds distrust of a workshopmore than silence, or poor communication. Loyalty comes withconversation.Workshops can start winning back customer trust by talking themthrough the repair process so that they feel they have a level ofcontrol over the situation.The way you communicate to your customer is equally as importantas the actual repair work done on their car. You may well be ableto fix a complicated issue on a vehicle but if you fail to keep thecustomer informed on the progress of the repair, it’s very likely thatthey will drive away unhappy with their experience. And if you don’ttell your customers about all the work you have done on their car,how will they ever know how good you are at your profession.Good communication is simple It’s about keepingyour customers in the loop. Never assume that your customersknow what you are doing or what is really wrong with their car.Everything needs to be explained very clearlyAs a general rule if the customer starts calling your workshopto find out what’s going on with their car repair, it’s a sign thatthey are getting frustrated. It might already be too late to savethat customer. The reason they call the workshop is that they areuncertain about something, and that means you have failed in yourcommunication.Uncertainty or lack of understanding is acause of mistrust Good communication begins themoment the car is driven into the workshop and should continueright through the repair process. When the car is ready to be pickedup, there should be no misunderstandings about the size of theinvoice and the customer should know, to the last nut and bolt,what has been done to their vehicle.So here’s the challenge… In the next four weeks, giveyourself a target to develop your communication skills to restoreyour customer’s trust in your workshop.The place to start is:www.tatbiz.net.au/capricornJust go for it!Training forbetter businesswww.tatbiz.net.au/capricornCapricorn ClassifiedsClassifieds Advertising GuidelinesDo you have a business for sale, equipment that you need to get rid of, or are you just looking for a part that you haven’t beenable to find? If the answer is yes, then you should advertise in the Capricorn Classifieds, it’s FREE to do so. See below for details.• The Capricorn Classifieds are for Capricorn members to advertise to Capricorn members only and payment is to be organisedbetween advertiser and purchaser.• Parts or equipment that relate to your business only may be advertised.• Businesses for sale may be advertised.• Cars for sale cannot be advertised.• Your advertisement will only be published in the edition of Ignition that is stated on the online form.• No pictures to be submitted.• No positions vacant.• By submitting the Online Capricorn Classifieds Ad Form, you acknowledge that the price of any goods or services shown isinclusive of GST or VAT.Mechanical Workshop,South Coast, NSWFully equipt workshop with one 4post hoist& one 2post hoist,turbo parts washer andsmart parts washer all tools and scann tool.$40k-$45k. egan@nowraautomatics.com.auSuspension Franchise,Mandurah, WAWell established suspension franchiseavailable in beautiful Mandurah, 1 hour southof Perth. Great opp. to join iconic brand.Email: franchising@pedders.com.auMechanical Workshop,Northern Sydney, NSWBusy 2 bay WS, est. 10yrs. Large long termcustomer base. Long lease. T/O $1M p.a. G/P$250k p.a. Sell $850k+ stock & equip.Ph: Daniel +61 402 477 744Importer/Distributor, NZAutomotive & forklift LPG/CNG ConversionEquip. stainless ignition leeds, inject fuelcleaners. Est. over 30 years. NZ widedistribution. $140k+SAVPh Michael: (06)758 3095Dyno, Mittagong, NSWMainline Dyno, 500hp 2wd,4.5 years old in excellent condition withminimal useage. Model : 2WD500TTR$29,999 ONO. Ph: (02)4871 3030Mechanical Workshop,Mid North Coast, NSWAuto service and repair business locatedon the mid north coast. Price includes 3bedroom house and equipment. $320,000+ SAV. Ph Rodney: (02) 6556 3100Auto Electrical, Orbost, VICLong est WIWO business and freeholdExcellent T/O, services rural sector,Govt departments, trucks, farm equip.4WD installation/repair and air cond.Lge premises, 3 bay WS. POA.Ph: Darren (03) 5154 1105Auto Electrical, Lower Hutt, NZSmall well est. Genuine reason for saleOperating since 1993, 10yrs in currentlocation. Main road location. Excellentlease terms. POA.gunmetal@hotmail.co.nzPh: 0212422617Mech./Electrical Workshop,Lower Hutt, NZWell est. business 23yrs. Lge customerbase. European car specialist. Diagnostics,electrical & mechanical. Well equ. WS.Scantools, 2 hoists. Leased premises. Loyalexperienced staff. Suit 2-3 technicians.Ph John : 045860200 or 0275 374 838How to Advertise in the Capricorn ClassifiedsMechanical Garage,North East VICLocated in main thoroughfare. Busy mech.repair business, only local fuel sales servicingthriving tourism region. Cafe. Suit multiplebusiness enterprises.Ph: Gary (03) 5722 2663Parts Cleaner, Preston, VICGrease Monkey Ultrasonic Parts Cleaner,hardly used, well looked after, $9,500 onoPh: (03) 9484 7838 email:sales@statewideauto.com.auAuto Electrical Business,Southern Fleurieu Peninsula, SASmall excellent clientele, Latest A/C machine,Ultrascan, est 12yrs, growing area, low o/heads, POA. Ph: Brenton 0408 798 672Mech. & Parts Business, NSWOwner retiring, great opp. to take over est.business. Low cost entry into business,suit mechanic or automotive sales person.Enquiries Ph: 0419 349 585Mechanical WorkshopSE Melbourne, VICFully equipped workshop including alltools and 2 hoists. Good income and goodclientele. Excellent location, affordable rent,long lease. Priced to sell $39,500.Ph: Marten 0411 895 663Capricorn Classifieds is provided solely for the convenience and information of Capricorn Members. Capricorn does notprovide any endorsement in respect of the Classifieds and does not assume or accept any responsibility or liability inrelation to the content of or concerning the Classifieds.1. Email classifieds@capricorn.coop with the following details: your Member number, business name, contactdetails and details of your advert (no more than 30 words).2. Capricorn must receive your classified by the 16th of the month preceding the publication month. If we have notreceived your classified by this date it will be published in the following month.3. Check out your ad and fellow members’ ads in the next edition of Ignition.C L A S S I F I E D S16 CAPRICORN IGNITION AUGUST 2012 CAPRICORN IGNITION AUGUST 2012 17