LONDON

52SleepingClaridge’sSanderson50 Berners Street, W1T 3NGOxford CircusT: +44 (0)20 7300 1400F: +44 (0)20 7300 1401www.sandersonlondon.comCrazy-sexy-cool madness insidean inconspicuous 50’s block justoff the retail madness of OxfordStreet, it’s a no-holds-barred IanSchrager/Philippe Starck combo –Cocteau-esque surreal, all brightand shiny, scarily hip, and therestaurant’s Alain Ducasseperfection. Summer nights in thecourtyard and it’s bumper-tobumpermodels ‘n’ fat wallets.The Soho Hotel4 Richmond Mews, Soho,W1D 3DHTottenham Court RoadT: +44 (0)20 7387 1515F: +44 (0)20 7383 2054E: soho@firmdale.comwww.firmdale.comEclectic and eccentric chic withinSponsored bycrawling distance of Soho’s mostpopular gay joints, with spacious,individually designed rooms anda way-above-average head-countof celebs and media-types in thehotel bar (where Espresso Martinisare a must!).St Martins Lane45 St. Martin’s Lane, CoventGarden, WC2N 4HXCovent Garden/Leicester SquareT: +44 (0)20 7300 5500F: +44 (0)20 7300 5501www.stmartinslane.comEverything about this place isunbridled sexiness, from thedazzling light displays to themodern design-classic furnishingsto the renowned Asia de Cubarestaurant to the impossiblenot-to-impressrooms with theirvery own light installations thatyou can play around with andeverything! It’s dreamy urbanhotel to a T, and then some.myhotel BloomsburySomewherein betweenThese places are lovely, just notas demanding on the old pursestrings/wallet strings/parents.myhotel Bloomsbury11-13 Bayley Street,Bedford Square, WC1B 3HDTottenham Court RoadT: +44 (0)20 3004 6000F: +44 (0)20 3004 6044E: bloomsbury@myhotels.comwww.myhotels.comTerence Conran was on hand tocreate this East-meets-Westboutique on the edge of literaryBloomsbury, where a deliciouspick ‘n’ mix of urban designelements have been thrown intoa feng shui-ed space perfectlylocated for the hustle ‘n’ bustle ofthe West End.myhotel Chelsea35 Ixworth Place, Chelsea, SW33QXSouth KensingtonT: +44 (0)20 7225 7500E: +44 (0)20 7225 7555E: chelsea@myhotels.comwww.myhotels.comThey don’t get much morecharming than this… quietluxury with contemporaryleanings, the emphasis is oncomfort, with a distinct Englishsensibility. City living, in acountry house kind of way.Trythe red rooms for the decadentthing, or the Thai Suite for yourown steam room and Jacuzzi.▼