Golf Destination Seminars - Golf Travel Consulting, Inc.

Photo by David J. Whyte
Customized
Golf Destination
Seminars
on behalf of
Tourist Boards &
Golf Destinations
worldwide
reaching out to
Golf Tour Operators
Contact us now! Limited Availibility!
Your Success is Our Motivation

Evelyn Gruber
Developer & IAGTO Trainer
Following graduation from the University of Graz-
Austria and different tourism and management
classes Evelyn Gruber founded her first Golf Travel
business in 1995. While the Managing Director of the
largest Golf Tour Operator in Austria, she proved her
skills in marketing, financial planning & analysis, and
strategic planning on a daily basis. Evelyn’s special
ability to recognize the needs of the customer, the
trends in golf tourism industry, and the pulse of the
economy, enabled her to grow her business which she
sold in 2008.
In the same year Evelyn and Paul C. Clare, CTC
founded Golf Travel Consulting, Inc.® with the express
purpose of assisting golf destinations, tourist
boards, and golf tour operators to increase their share
of the lucrative golf tourism market.
Evelyn has also been active with IAGTO for 10 years
and so developed the Destination Training Seminar
in conjunction with IAGTO as part IAGTO’s goal to
improve Golf Tourism and Golf Tour Operators’ share
of that market.
During her golf tourism career, Evelyn has visited
over 15,000 golf courses and an incredible number of
golf hotels and resorts in over 50 countries around the
world.
Because we know the different target groups in the Golf Travel Market well and because
we will look at your product from a different perspective, we are able to customize a
Destination Training that will help to grow your revenue streams through Golf Tour
Operators most effectively.
How do you reach the most productive ones of the
+ 300 IAGTO Golf Tour Operators effectively?
The key to maximize your results in the future will be implementing 1:1 Marketing in segmented
markets with the most productive Golf Tour Operators.
IAGTO partnered with Golf Travel Consulting, Inc.® will review your present marketing outreach.
Based on that we will assist you to produce a strategy targeting the Golf Tour Operators who can best
assist your revenue stream growth in the lucrative golf tourism market.
The major initiative will be a portable Training Seminar to give the special “local knowledge” and other
knowledge tools to the Golf Tour Operators, which will increase their output to YOUR product. This
Training Seminar will both attract new and profitable tour operators, while tightening your bonds with
your existing partners.
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Your Most Effective Approach

Multiply your Success
Target Market: We will work with you to determine your most profitable
target market. Then we devise a plan to increase your throughput of golfers based
on your product, your present marketing partners, as well as additional target
markets and Golf Tour Operators.
Seminar Specifics: Seminars will be specially developed around your product(s)
by Golf Travel Specialists. Seminars will be designed as 1,5 to 2 hours in length
plus question and answer periods to most effectively present your destination.
The seminar will focus on enabling your current Golf Tour Operator partners to
considerably increase their businesses to your destination. In the case of developing
new partners, or if your’s is a new product, enable these Golf Tour Operators
to give your destination a priority in their portfolios.
Attendees at each seminar: Depending on the market in an area, size of your
target Golf Tour Operator(s) there and proximity to a number of Golf Tour
Operators, seminars can be presented either to a single Golf Tour Operator at their
site or in a central location for several Golf Tour Operators.
Our Successful Concept
While there are many ways to sell your product to the golfing public, isn’t your goal to do it as effectively
and as efficiently as possible?
Golf Tour Operators reach a large audience and, because of their customer relationships and knowledge
base, have a major influence on the destinations that the traveling golfers chose.
The Golf Tour Operator is in business to sell golf destinations. Of course, you realize that the more a
person knows a product, the better they can, and the more they will, sell it. Doesn’t it make sense to
train the Golf Tour Operator to sell YOUR destination and YOUR product? Shouldn’t this be your force
multiplier?
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On the Road: Two Training Sessions can be run per day for either a single Golf
Tour Operator or a small group of Golf Tour Operators. For example, Stockholm,
Sweden has 10 IAGTO Golf Tour Operators based in or nearby the city. Therefore,
you can effectively reach all of them with one or two group seminars.
Content: The Presentation about your destination is designed together with you!
We include all the information that You wish provided in our Training Seminar
and customize it according to the needs of the different Tour Operators. e.g. If
a Tour Operator´s main product are Pro Groups, we will emphasize more on
training facilities...etc.
Tools for the Golf tour Operator: GTC will specifically design a Power Point
Presentation (about 45-60 slides) for the Training Seminars. Each Tour Operator
will receive a Sales Manual for Your Destination either in English or German
based on the Power Point Presentation.
Costs to significantly increase your revenue stream depend on your specific needs.
Please refer to some scenarios on page 5 for ideas.

Are you Ahead of the Wave in Managing the Recovery?
These Training Sessions will be of an incredible value in getting ahead of
competition, because you can effectively
• increase your business with Golf Tour Operators in specific markets !
• attract new & profitable Golf Tour Operators in existing or new market areas !
• get a certain message out to Golf Tour Operators about your destination !
• build consumer /Tour Operator confidence in tough times !
We assist you to provide knowledge and competence about your destination and
to identify useful quality improvement techniques in the cooperation with Tour
Operators. These efforts will lead to rapidly improved and sustainable results;
improved quality for the Tour Operators, increased satisfaction for the suppliers,
such as hotels and golf courses and better performance for the company or tourist
board itself. And this is what also inspires priceless word-of-mouth advertising, the
most valuable asset - viral marketing!
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Our Valuable Seminars
“Whatever you and your staff do to increase your share of the
lucrative golf market, you must do it better than your competitors!”
It is a proven fact that even a minor improvement in how Golf Tour
Operators promote or consult on golf destinations will have a huge
effect on your organization’s or destination´s profits!”
The selection of the right Golf Tour Operators in your Target Markets
reinforced by the improvement of their specific knowledge through
customized information seminars about your destination will lead to
rapidly guaranteed success!
Know l edge - Your Edge ahead of Competition
• The more details a Golf Tour Operator has to impart to his clients the more he
will sell your destination.
• Why will these Destination Specific Training Sessions definitely work for YOU
as a Tourist Board or Golf Travel Destination? We at Golf Travel Consulting,
Inc.® and IAGTO are familiar with the uniqueness of your product as well as
the individual preferences and the special needs of the Golf Tour Operators.
• Our strength is based on the fact that we have been Golf Tour Operators for
a long time, we know the Golf Tour Operators personally, and therefore,
your target market - the Golf Tour Operators - will trust our referrals for your
destination and respect our opinions and recommendations.
• We also know the target groups (clients) the different Golf Tour Operators
focus on and can therefore invest your resources into the right Tour Operators.
In order to do that most effectively, we provide very customized information
for them about your destination in these Seminars and reinforce them with customized
Sales Tools -such as Sales Manuals- both in English and German.

Will You Be Ahead of the Revovery
Wave or Are You Trying to Catch Up?
Don´t wait longer if you want to
position your product as a leader in
the coming recovery! Your ROI will be
achieved in a very short period of time.
Scenario 1:
Target Markets: e.g. German-speaking countries
Total number of Seminars: Max 6 in 3 days
Tools: Customized Power Point Presentations
+ Tailor made Sales Manuals in German
Costs*: € 3114.- + Travel Expenses**
*Costs also include:
Scenario 2:
Target Markets: e.g. Sweden & England
”Nothing in Your Operation Will Produce Faster and Greater Financial
Results than by Increasing the Effectiveness of Your Partnership with
Golf Tour Operators”
Everyone´s Needs, Target Markets and Goals are different. This is why
we will work with you to develop the most effective Strategy taking
into account your product, your goal and your budget. The following
Scenarios, however, will help you to give you some ideas of different
approaches:
Total number of Seminars: Max 12 in 6 days
Tools: Customized Power Point Presentations
+ Tailor made Sales Manuals in English
Costs*: € 5028.-+ Travel Expenses**
Scenario 3:
Your Profitable Investment
Target Markets: e.g. Germany, Sweden, UK
Total number of Seminars: Max 18 in 9 days
Tools: Customized Power Point Presentations
+ Tailor made Sales Manuals* in English & German
Costs*: € 7842.- + Travel Expenses**
Analysis of your Target Market (Golf Tour Operators), Development of the Training Seminar Program and Customized Sales Manuals (about
50 pages in color with essential and detailed information to develop the tour operator’s ability to effectively market and sell your product. Each
participating Golf Tour Operator will receive a copy. If their operation requires more, additional copies can be provided at an additional cost.
Providing the participating Golf Tour Operators with any other materials you produce to assist in their marketing such as brochures, DVDs, etc.
**By coordinating several Destination Seminars with various contractors in different markets we work to keep Travel Expenses as low as possible
for everybody.
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IAGTO
1 Trafalgar House,
Grenville Place
London NW7 3SA
United Kingdom
Golf Travel Consulting, Inc. ®
Your Success is Our Motivation
U.S. Office:
201 Beachway Drive,
Palm Coast, Fl 32137
European Office:
Pointnergasse 17,
8010 Graz, Austria
Phone
Fax : +44 (0) 20 8906 8181
info@iagto.com
www.iagto.com
US phone 1-386-868-0555
Skype: golf_travel_consulting
office@golftravelconsulting.com
www.golftravelconsulting.com