Communicating EU Research & Innovation - A guide for project ...

CommunicatingEU Research Innovation&A guidefor projectparticipantsResearch andInnovation

EUROPEAN COMMISSIONDirectorate-General for Research and InnovationDirectorate AUnit A.1 — External & Internal Communication

EUROPEAN COMMISSIONCommunicatingEU Research Innovation&A guidefor projectparticipants2012Directorate-General for Research and Innovation

EUROPE DIRECT is a service to help you find answersto your questions about the European Union.Freephone number (*):00 800 6 7 8 9 10 11(*) Certain mobile telephone operators do not allow access to 00 800 numbersor these calls may be billed.LEGAL NOTICENeither the European Commission nor any person acting on behalf of the Commission is responsiblefor the use which might be made of the following information.More information on the European Union is available on the Internet (http://europa.eu).Cataloguing data can be found at the end of this publication.Luxembourg: Publications Office of the European Union, 2012ISBN 978-92-79-25639-4doi:10.2777/7985© European Union, 2012Reproduction is authorised provided the source is acknowledged.Cover image © ShutterstockImages © their respective projects (unless otherwise specified)Printed in BelgiumPrinted on elemental chlorine-free bleached paper (ECF)

Table of ContentsCommunication, why? 5What is formally required? 7Build your own communication strategy – a checklist 9Good practices from projects like yours 13How can we help you? 18Sources and resources 20

A g u i d e f o r p r o j e c t p a r t i c i p a n t s5Communication,why?Communication, dissemination and exploitation –a team working on an FP7 project is called upon totake part in various activities that will bring theirresearch to the attention of as many rele vant peopleas possible.What we call here ‘communication’ is more thanjust an additional reporting burden. Europe’s futureeconomic growth and jobs will increasingly haveto come from innovation in products, services andbusiness models. With this in mind, communicationabout Euro pean research projects should aimto demonstrate the ways in which research is contributingto a European ‘Innovation Union’ and accountfor public spending by providing tangible proofthat collaborative research adds value by:u u showing how European collaboration hasachieved more than would have otherwisebeen possible, notably in achieving scientificexcellence, contributing to competitivenessand solving societal challenges;u u showing how the outcomes are relevantto our everyday lives, by creating jobs,intro ducing novel technologies, or makingour lives more comfortable in other ways;u u making better use of the results, by makingsure they are taken up by decision-makers toinfluence policy-making and by industry andthe scientific community to ensure follow-up.There is an enormous difference between communicationstrategically planned with these objectives inmind and ad hoc efforts for the sake of meeting contractualrequirements. How often do we hear peoplesay ‘let’s make a video to inform everyone’ beforegiving any thought to what is to be achieved? Howoften do we resort to facts and figures, assumingthey will be enough to convince people? Your contractualobligations are important, but communicationis not an end in itself and quality is expected.We hope this guide will help you avoid some commonmistakes.Common mistakes:non-strategic communicationFocus on media before messageCreative people come up with a ‘cool’ idea‘Why’ or ‘what’ questions are left unansweredBetter practice:strategic communicationTargets, audience and message clarifiedbefore deciding on the mediaCreative people plan to achieve desired outcomesObjectives are clearly defined

6C o m m u n i c a t i n g E U r e s e a r c h & i n n o v a t i o nWhat’s in it for you?With a little creativity, strategic communication canhelp publicise your work in such a way that you willprofit. Suitably framed messages can help to:u u Increase the success rate of your proposal(provided you have a good communication anddissemination plan);u u Draw the attention of national governments,regional authorities and other public and privatefunding sources to the needs and eventualbenefits of (your) research;u u Attract the interest of potential partners;u u Encourage talented students and scientiststo join your partner institutes and enterprises;u u Generate market demand for the productsor services developed.This short guide will help you attain these outcomes.You will be given a clear overview of formal,contractual requirements on communication andtheir intended use. You will be inspired by somegood practices emanating from fellow project coordinators.And you will find a helpful checklist forimproving your own communication activities rightfrom the start of your project.Finally, the European Commission is ready to spreadthe word about the good work of the projects it issupporting. Once you have some worthwhile materialavailable, there are many ways in which we canhelp you pass on the message.u u Enhance your reputation and visibility at local,national and international level;u u Help the search for financial backers,licensees or industrial implementers to exploityour results;

A g u i d e f o r p r o j e c t p a r t i c i p a n t s7What is formallyrequired?When submitting and negotiating a proposalEvaluation criteria are specified in the Work Programmes. Usually, an assessment of expected impact is partof the evaluation, meaning that points will be allocated to impact resulting from communication and disseminationactivities. During negotiations, you may be asked to further improve your communication activities.During the projectProjects are legally bound by the terms of the Grant Agreement. Annex II contains some relevant provisionsregarding communication, including:Grant Agreement, Annex II.4. Reports and deliverables and Guidance Notes on Project Reportingu u The consortium has to provide periodic reports that include a publishable summary of such qualitythat the Commission can publish it right away in the public domain. It includes information on theexpected final results and their wider societal implications. This text will be used as is on theCommission’s public websites, so it needs to be understandable for a lay audience.u u You will need to supply a link to your website and declare whether it is up to date. The link will bepublished together with general information on each funded project on the Commission’s website.Grant Agreement, Annex II.12. Information and communicationu u Beneficiaries are to take appropriate measures to engage with the public and the media about theproject and to highlight the financial support from the European Union.uuThe Commission is authorised to publish information on the project.At the end of the projectGrant Agreement, Annex II.30. Disseminationu u Each beneficiary is to ensure that their foreground (the project’s results) is disseminated as swiftlyas possible. If it fails to do so, the Commission may disseminate that foreground.Grant Agreement, Annex II.4. Reports and deliverables and Guidance Notes on Project Reportingu u The consortium has to provide a final publishable report including a publishable summary of suchquality that the Commission can publish it right away in the public domain. It includes informationon the expected final results and their wider societal implications. This text will be used as is on theCommission’s public websites, so it needs to be understandable for a lay audience.

8C o m m u n i c a t i n g E U r e s e a r c h & i n n o v a t i o nuuThe final report should include a plan for the use and dissemination of foreground, to demonstratethe added value and positive impact of the project on the European Union. It should include a list of allscientific (peer reviewed) publications relating to the foreground (the project’s results) of the project,a list of all dissemination activities (e.g. conferences, flyers, articles published in the popular press,videos), a list of the applications for patents, trademarks, registered designs, etc., a list of exploitableforeground and a report on societal implications.What formal references do you have to make?You are requested to indicate at all times that your project has received funding from the European Union,using a corresponding sentence as well as the following logos:uuHigh-resolution emblems can be found here:http://europa.eu/about-eu/basic-information/symbols/flag/uuLogos of the FP7 programme can be found here:http://ec.europa.eu/research/fp7/index_en.cfm?pg=logosMore information, including specific examples, can be found at the following link (notably p.3):http:// ec.europa.eu/research/pdf/eu_emblem_rules_2012.pdfThe following written formulas are taken from Annex II to the Grant Agreement:PromotionalmaterialandpublicityII.12. Unless the Commission requests otherwise, any publicity, including at a conferenceor seminar or any type of information or promotional material (brochure, leaflet,poster, presentation etc.), must specify that the project has received research fundingfrom the European Union and display the European emblem. When displayed in associationwith a logo, the European emblem should be given appropriate prominence. […]Any publicity made by the beneficiaries in respect of the project, in whatever form andon or by whatever medium, must specify that it reflects only the author’s views andthat the European Union is not liable for any use that may be made of the informationcontained therein.PatentsII.28. Patent applications relating to foreground, filed by or on behalf of a beneficiary,must include the following statement to indicate that the foreground was generatedwith the assistance of financial support from the European Union:The work leading to this invention has received funding from the European UnionSeventh Framework Programme ([FP7/2007-2013] [FP7/2007-2011]) under grantagreement n° [xxxxxx].ResultsII.30. All publications or any other dissemination relating to foreground must includethe following statement to indicate that the foreground was generated with the assistanceof financial support from the European Union:The research leading to these results has received funding from the European UnionSeventh Framework Programme ([FP7/2007-2013] [FP7/2007-2011]) under grantagreement n° [xxxxxx].

A g u i d e f o r p r o j e c t p a r t i c i p a n t s9Build your owncommunication strategy –a checklistA. Ensure good management1. Have resources been allocated(time and money)?Does your proposal include a work package oncommunication?Will there be a separate disseminationand communication strategyand timeline right from the beginning?Does the communication element of the projectinvolve all consortium partners (and their respectivestaff, including researchers)?Is there awareness that communication isa continuous process, not a one-time effortwhen the project ends?Are you ready for the unexpected? Have you thoughtabout how to respond effectively to such thingsas publication in high-ranking journals or a suddennew event related to the project’s theme?2. Are professionalcommunicators involved?Have resources been allocated to professionalassistance with the drafting of press releases,graphic design, maintenance of the website andother communication tasks? Larger institutionsusually have an in-house capacity for this.Have you considered taking any training in the fieldof communication or including a communicationexpert in your team?! A WORD OF WARNINGWhen working with external professionals,the costs of hiring them need to be justifiableeconomically and in terms of effectiveness.Shopping around among several serviceproviders can assure best value for money.We are aware that from time to timeparticipants in projects funded under theframework programmes are contacted – oftenby telephone – by organisations seekingpayment in return for publishing informationon the work being done in their projects.As with ‘cold calling’ in general, the claimsand assertions made should be treated withappropriate caution before deciding on thebest course of action. Contrary to some of the‘sales pitches’ used, these publications andtheir services have not been endorsed bythe Commission. Common tactics to securebusiness include vague references to high-levelcontributions from decision-makers, or makingproject participants believe that their activitieshave been singled out on account of specialmerit, which may not be the case.3. Is continuity ensured?Are there any arrangements to ensure thatinformation will not be lost once the project comesto an end?Does the project provide for any feedback loopsback to the European Commission that can help withamplifying the message, for example by notifying anevent, or before publishing a press release?

10C o m m u n i c a t i n g E U r e s e a r c h & i n n o v a t i o nB. Define your goalsand objectives1. Are there any goalsand objectives?Have the final and intermediate communicationaims of the project been specified, what impactis intended, what reaction or change is expectedfrom the target audience? For example:uuReceiving feedback or engaging in dialogueuuInfluencing the attitudes of decision-makersuuHaving people make a decision or take actionuuEnsuring that the project outcomeswill be taken into production2. Are your goals and objectives neithertoo ambitious nor too weak?Is there a deadline by which the goals should beachieved, taking into account different stages of theresearch and possible intermediary outcomes?Are the objectives specific and measurable, ratherthan vague? Does the project envisage ways ofmeasuring its communication efforts and impact?For example:uuEvidence of debates in the mediauuEvidence of new funders for your areauuEvidence of transference of research into practice(patents, prototypes, licenses)uuNumber and turnover of new products,practices or procedures developed, based onyour research outcomesuuNumber of articles in the pressuuNumber of people asking for feedback ormore informationuuNumber of references in scientific publicationsuuParticipation in project events and seminarsuuSpeaker evaluations from conferencesuupresentationsuuSurvey of end-usersuuTrends in website visits!C. Pick your audience1. Is your audience well defined?Is each target audience a relatively homogenousgroup of people (not: ‘the public at large’ or ‘allstakeholders’)?Can the indicated audiences be further specified?For example: from ‘the general public’ to ‘femalecitizens commuting by train to work in one of theEU-10 countries’ or from ‘decision-makers’ to‘Europarliamentarians involved in the design of thenew transport policy 2013’.2. Does it include all relevanttarget groups?Can your audience help you reach your objectives?uuWho has an interest in your research?uuWho can contribute to your work?uuWho would be interested in learning about theproject’s findings?uuWho could or will be affected directly by theoutcomes of the research?uuWho are not directly involved, but could haveinfluence elsewhere?Does the project aim to address both a directaudience and intermediaries to reach more people?What about the possibility of audiences at local,regional, national and European level?Is the audience external (not restricted to consortiumpartners)?For each audience, you should work ona distinct strategy using targeted messages,means and language.

A g u i d e f o r p r o j e c t p a r t i c i p a n t s11D. Choose your message1. Is it news?Why do we need to know? What will change? Whatsolutions are you offering? What makes the issueurgent? What are the consequences if no actionis taken?Have you tried to stir your audience’s imaginationand emotions?How does your work relate to everyday life? Doesit link to any broader societal issue? Rather thanfocusing only on the provision of factual information,is your project research positioned within a broadersocio-economic and policy context, so that it will beeasier to explain the results and their relevance topolicymakers and citizens?2. Are you connecting to what youraudience wants to know?See through your audience’s eyes:uuWhat do they already know about the topic?uuWhat do they think about it?uuDo they need information and/or persuasion?uuHave you tested your message?Are you considering a FAQ on potentiallycontroversial or sensitive issues?!Tell a story,don’t just list factsA story is an effective way to make peopleremember your message. Why not tell one todisseminate your results?Which stories work best? A good story consistsof a succession of events with a beginning,a middle and an end, a scene setter and a plot,a climax and a conclusion, all of this in a richcontext. It is hence more than a list of resultsachieved. A good story is one with whichothers can identify, with the project content asa basis, and focused on a person (for example:the researcher). Such stories also allow yourmessage to be conveyed through shared valuesthat will touch people’s hearts and provokeemotion, and the promise of a better future.You have forgotten how to tell a story? Thereare plenty of resources on the internet to helpyou. Just search for ‘storytelling’.3. Are you connecting to your owncommunication objectives?

12C o m m u n i c a t i n g E U r e s e a r c h & i n n o v a t i o nE. Use the right mediumand means1. Do they reach the audience?Are you working at the right level (local, regional,national)?Are you using dissemination partners and multipliers?Dissemination partners can help amplify and multiplya message. Rather than aiming to build an audiencefrom scratch, the project should indicate which partnersto use and how.F. Evaluate your effortsGo back to your goals and objectives. Have they beenreached? What lessons have you learned?2. Do they go beyond the obvious?If input or contributions are needed, are there mechanisms in place to make communicationinteractive so as to obtain responses?Are you taking into account the different ways to communicate?Examples of interpersonal communication● Dialogues, face-to-face conversation● Group discussions● Conferences● Brokerage events● School visits● Tours● Round tables● Exhibitions● Meetings● Workshops● Open days● Demonstrations and prototypes● Telephone calls● E-mail information service (question and answer)● Internet debate● Policy briefSmaller audience, lower costs, more effort (more effect?!)Interactive, good for acquiring inputFlexible (easy to change tone, strategy and content)Examples of mass media communication● Newspapers and magazines● Press releases● Newsletters● Manuals● Brochures, booklets, flyers● Letters● Radio● Television● Video● Posters● Stickers● Banners● Billboards● Website● Blogs● Social mediaPotentially large audienceUses the credibility of the mass media

A g u i d e f o r p r o j e c t p a r t i c i p a n t s13Good practices fromprojects like yours‘Communication is a way to keep all partners activelyinvolved in the project’ Jan Willem Gunnink, project coordinator, COMET‘For me it’s only natural to put considerable effortinto communicating the outcomes of our work. Wereceive massive amounts of taxpayers’ money tocarry out fantastic projects. Letting the public knowhow this money is spent is an obvious obligation.In addition, many of our consortium partners sharea commercial interest in exploiting our results. Sowe invest up to 10 % of our resources in communicationand dissemination activities.The communication plan that we drafted at thestart of our project includes a variety of tools andideas to help ensure that Europe’s manufacturingindustries quickly understand the objectives ofour COMET project and the potential impact of usingrobots for cost-effective, high precision manufacturingin factories of the future. It also includes the consortium’sprocedures for disseminating information:partners always get the chance to check whetherthe information is correct or perhaps confidential.Communication is certainly a way to keep all partnersactively involved in the project. We decidedto invest in small gadgets and materials with theproject’s name on them. You’d be surprised of theeffect a simple sticker displaying the project’s nameon a robot can have. Similarly, we made sure thatbanners with the project’s name were available rightfrom the beginning.Most of the work is carried out jointly with the marketingdepartment of the coordinating company, butwe do ask all work package leaders to contributea little to generating noise around our project. Forexample, they each submit one “tweet” a month forour Twitter account. We also have about 1 000 subscribersto a digital newsletter and we make sure allpartners get their share of visibility. This is resultingin numerous expressions of interest in our products.I think it’s somehow similar to how washing powderis advertised: show up everywhere and it pays off.The best advertisement, however, is demonstratinga working product. This spring we will organise whatwe call “open training days” in several countries.Anyone interested will be welcome to learn aboutour work and see a demonstration of what our advancedrobots can do. Communication is not somethingthat you give to someone as a task on theside; it’s really one of the most important aspects ofrunning a successful project.’u u Twitter feed:https://twitter.com/COMET_project

14 C o m m u n i c a t i n g E U r e s e a r c h & i n n o v a t i o n‘People are even taking it on themselves to call our scientists’Marilou Ramos Pamplona, project coordinator, Lupa‘In our project, we use information about dogs’ geneticsto improve our understanding of diseases that occur inboth dogs and humans. For the collection of DNA samplesour scientists spend a lot of time communicatingwith dog owners, breeding clubs, vets and people atdog shows.Our communication activity is very decentralised, asit must take into account the specifics of each of thetwelve countries that we work in. All of our scientistshave direct access to flyers and posters. They keepan eye on relevant events in their regions, contactdog shows to ask for a booth and talk to as manydog owners and breeders as they can.We publish information about our work in popularjournals for pet lovers, all the way through theproject and as soon as results become available. Inour articles, we ask people to submit samples andwe explain our findings. Those can be used to screendogs for particular diseases, so they are of interestto this same community. The scientific credibilityof our findings obviously relies on our researchbasis. Our communication with the broader public isnever secondary to publishing in high-profile journalslike Nature or Science. Quite the contrary: we issuea press release for general publications whenever ourwork is taken up by journals of good standing.A prerequisite of communication is to acquire a goodunderstanding of the ways your target audience willrespond to your message. Some dog lovers fear thatour research might hurt dogs. Dealing with animalwelfare issues right at the start of our presentationshelps to ensure a positive response. I am impressedto see that our approach does not just encouragepeople to let us take DNA samples; they are eventaking it on themselves to call the scientists wheneverthey find a disease in one of their breeds.’u u Call for action for dog lovers:http://tiny.cc/tbwtiw

A g u i d e f o r p r o j e c t p a r t i c i p a n t s15‘It is worthwhile to collaborate with othersto amplify your work’ Michele Cocco, project coordinator, Argomarine‘Our project deals with signalling oil spills and predictingtheir evolution. Rather than focusing exclusivelyon the small circle of scientists working in thisfield, we have also tried to involve people to whomthe preservation of the marine environment – andhence our project – is relevant. For example, wehave been organising local workshops with coastguardsand municipalities. We have also producedan applet for smartphones that can be used bypeople at sea – like recreational sailors, fishermenand scuba divers – to report oil spills when theyfind any.Sending out a press release is a good way to promotethese actions. For us, it was helpful to include a linkto a video clip that introduced our work. We hiredprofessionals for that, so that the imagery and stylewere very accessible. Professionals have also recentlyhelped us in creating a social media presence, whichhas definitely increased our visibility. I think it would beadvisable to dedicate a budget to this type of assistanceright from the start of a project.Being active in communication meant that I, as thecoordinator, encouraged all the partners to think aboutwhat we could do. It also means having the contactsand resources to react in a timely and efficient waywhenever something happens that could be relevantto your work. In our case, right after the accident withthe Costa Concordia ship, the partners discussedwhether we could somehow respond. Since one of themain concerns at the time was possible oil leakages,we decided to make a simulation and issued a pressrelease. This resulted in plenty of reactions.Finally, we found it worthwhile to profit from existingmeetings and conferences and to collaboratewith others to amplify our work. As an example,our final workshop will take place at the MaritimeDays, where thousands of people will be present.We have also established contacts with another EUfundedresearch project working on a closely relatedtopic. I expect that we will organise a cross-projectdemonstration soon.’u u Project video:http://youtu.be/_5biJLVZjxg

16C o m m u n i c a t i n g E U r e s e a r c h & i n n o v a t i o n‘The key to a successful mediacampaign is in the planning’Colin Smith (media officer) andEmile Greenhalgh (project coordinator), STORAGE‘The STORAGE project has attracted quite a lot of attention,ranging from Der Spiegel to the New YorkTimes. As a result, there has been considerable interestin the technologies being developed and thesubsequent impact they could have on future automotiveapplications (and beyond). In fact, Volvo hasestimated that the advertising exposure from theSTORAGE project has been worth EUR 112 million,from the press release (January 2010) up to May2011. If you set that off against the cost, it is goodvalue for money! To give an idea of what it involvesfor a team of researchers:u u Initial meeting (1 hour) – This involves meetingwith your press officer to discuss the project.The press officer will need to take notes forthe press release and work out the campaigntimeline.u u Editing process (1 hour) – A draft releasewill come back to you for approval. You willneed to look at the release to ensure the copyis accurate.u u Speaking to the press – As a rule of thumb,always remember that broadcast (TV) will takethe most time and online media may take theleast amount of time as they tend to use pressreleases verbatim.u u Interviews (1-2 hours) – If your story hasa really interesting visual element, alwaysremember that the broadcast press may want tocome and interview you in a lab. You may needto invest extra time preparing the lab for filming.u u Long-term support – Be prepared to put somelong-term support into your press campaignif it has been very successful, as you mayget further coverage in other countries overa longer period of time. You may also get callsfor collaborations and enquiries about yourresearch from funders and other stakeholders.Develop a plan for responding to enquiries ina timely way. For example, a web page you canrefer people to, which will reduce the time spentrepeating general information to callers.After issuing our press release, we received a hugenumber of queries from the press as well as approachesfrom industry for more information about STORAGE.For example, we received an invitation and funding tovisit Singapore and Canada (Montreal), organised bythe FCO to present the technologies to researchers andindustries in these countries, with the aim of initiatingfuture collaborations. Similarly, exposure from STOR-AGE led to the project coordinator being invited byTourism London to represent London.If we were to give a single tip for future project coordinators,it would be this: the key to a successfulmedia campaign is in the planning. Before you evenbegin a campaign, it is important that the key peopleinvolved all agree on the answers to the following:u u What do we want to achieve with this publicity?For example, do we want more students toapply to our department? Do we want funding?Do we want the public to learn about thisinteresting area of research?u u Who are our audiences? Are they schoolchildren,other academics, policymakers, business,industry or the general public interestedin science?u u How will we achieve our objectives?’uuFull article in theNew York Times:http://tiny.cc/oxrpku u Press announcementof the project:http://tiny.cc/90xtiw

A g u i d e f o r p r o j e c t p a r t i c i p a n t s17‘It is very important to know who you want to reach’Oscar Valdemoros Tobia, project coordinator, EPOSbed‘Small and medium-sized companies do not alwayshave a lot of resources. I am doing a large share ofthe communication work myself, together with theperson in charge of marketing and communication atour company. Despite this restraint, our project hasbeen quite successfully communicated, not least becausewe profited a lot from the support we got fromEuropean and local authorities.a considerable amount of time and money on attendingone large European exhibition. Although it did giveus wide exposure, the people there were mostly fromacademia. We have realised that it is more importantfor us at this stage to go to places where we can findpotential customers. I now prefer going to trade fairsinstead.’As an example, we closely involved local politicians inour project. When the head of a public institution comesto visit your factory, he will automatically be followedby the press. In this way it was easier for us to get presscoverage. It is important to involve decision-makers andpoliticians anyway, inviting them to your meetings andkeeping them informed, because they can help pavethe way for your next steps. In our case, this helpedus to arrange for the real-life testing of our product ina public hospital.The European Commission supported us by introducingour work to Euronews, who produced a professionalvideo about EPOSbed. We simply distributedthe video and uploaded it to our YouTube channel.This has resulted in calls from throughout Europe,and also from North America and Brazil.The technologies we use are complex – our medicalbeds rely on artificial intelligence – but that doesn’tmean that it’s impossible to explain our work topeople. The bed we developed has a clear medicalsignificance. It can, for example, be used by peoplewho are homebound and do not receive full-timecare. Anyone can grasp the actual application ofthe technology.One thing I learned through working on this projectis that it is very important to know who you want toreach. You need to focus your efforts on a clear targetaudience to maximise your investment. We spentu u Website:http://eposbed.pera.com/

18C o m m u n i c a t i n g E U r e s e a r c h & i n n o v a t i o nHow can wehelp you?Whether your project is organising a public event or press demonstration, or has just delivered a set ofexciting results: the European Commission may be able to help you spread the word. Do not forget toinform your project officer about interesting topics, news and events concerning your project. We can helpraise your profile. In addition, several freely accessible tools are at your disposal:Online newsHeadlines on the Commission’sResearch & Innovation websitehttp://www.ec.europa.eu/research/infocentre/all_headlines_en.cfmCORDIS Newshttp://cordis.europa.eu/news/CORDIS Wirehttp://cordis.europa.eu/wire/AudiovisualFuturis and Innovation Magazinehttp://www.euronews.net/sci-tech/futuris/Headlines report on recent developmentsin research and innovation in Europe andbeyond and are devoted purely to projects.Suitable stories to be published on the siteare selected on a daily basis.CORDIS is the European Commission’sresearch results portal. CORDIS Newslooks at recent developments in researchand innovation in Europe and beyond witha focus on political matters, interviews,events, and projects as well as othernews related to research and innovationin Europe.Suitable stories to be published on the siteare selected on a daily basis.CORDIS Wire functions as a small pressagency, issuing news releases and eventannouncements submitted by FP projects.These are both short documentary-styletelevision magazines in various Europeanlanguages, appearing at least 22 times onthe EuroNews channel throughout Europe.You may submit your news (bymeans of a press release, eventannouncement or otherwise)via http://tiny.cc/gk1pfYou may submit your news (bymeans of a press release, eventannouncement or otherwise) viahttp://tiny.cc/gk1pfRequires one-time registrationat http://tiny.cc/gc54kEuroNews has editorialindependence, but we are incontact with them to suggestgood stories. Since it istelevision, this is interesting forvisually appealing projects anddemonstration activities.Please contact your projectofficer if you would like yourproject to be put forward.

A g u i d e f o r p r o j e c t p a r t i c i p a n t s19Publicationsresearch*euhttp://ec.europa.eu/research/research-eu/index_en.htmlresearch*eu results magazinehttp://www.cordis.europa.eu/news/research-eu/magazine_en.htmlresearch*eu focushttp://www.cordis.europa.eu/news/research-eu/researchfocus_en.htmlNewslettersCo-publications or editorialpartnershipsEventsEvents on the Commission’sResearch & Innovation websitehttp://www.ec.europa.eu/research/index.cfm?pg=conferences&filter=allEvents on the CORDIS websitehttp://www.cordis.europa.eu/fetch?CALLER=EN_NEWS_EVENTThis print magazine is currently suspendedand will soon reappear as an onlineplatform, covering European research indepth, often on thematic issues.This print magazine features highlightsfrom the most exciting EU-fundedresearch and development projects. It ispublished 10 times per year in English,and covers mainly the research areasof biology and medicine, energy andtransport, environment and society,IT and telecommunications, andindustrial technologies.This print magazine covers in each issuea specific topic of research interest. Itfeatures articles on EU policies, initiatives,programmes and projects related toresearch and technological developmentand their exploitation. It is published atirregular intervals up to six times a year inEnglish. Exceptionally, it may be availablein other European languages as well.Newsletters are published by the EuropeanCommission for different research areas.The European Commission works withprivate publishers and internationalorganisations to promote the disseminationof relevant publications. Scientificpublications and books, includingconference proceedings, may beco-published in this way.This website displays research-relatedconferences and events.This website displays research-relatedconferences and events.Please check the Commission’sResearch & Innovation websitehttp://www.ec.europa.eu/research/ for latest news on thenew magazine.Please contact your projectofficer about any interestingproject outcomes. Furthermorea journalist contracted by theEuropean Commission maycontact you.A journalist contracted by theEuropean Commission maycontact you.Please contact your projectofficer to get more informationon how to publish something ina specific newsletter.Please contact your projectofficer to discuss the possibilities.Please contact your projectofficer.Submitting an event requiresone-time registration athttp://tiny.cc/gc54kConferences and eventsorganised by the EuropeanCommissionThroughout the year, the EuropeanCommission (co-)organises a varietyof conferences, both in Brussels andelsewhere. These may include exhibitionareas or sessions at which you couldpresent your work.Open access scientific publishingOpenairehttp://www.openaire.eu/The Open Access Infrastructure forResearch in Europe is an electronic gatewayfor peer-reviewed articles and otherimportant scientific publications (pre-printsor conference publications).Please contact your projectofficer if you have suitableexhibition items (prototypes,demonstrators).You may (voluntarily, fortransport projects) submityour publications tohttp://tiny.cc/wlu4x

20C o m m u n i c a t i n g E U r e s e a r c h & i n n o v a t i o nSourcesand resourcesThis list includes a number of sources that we have found useful as a starting point. It is by no meansexhaustive. In fact, it is likely that guides dealing specifically with your research field exist. A quick searchor a check with your national academy of sciences may also reveal guides on scientific communication thathave been written in your language.u u AAAS (American Association for the Advancement of Science)http://communicatingscience.aaas.org/The AAAS Center for Public Engagement with Science and Technology provides resources for scientistsand engineers, to help researchers communicate more broadly with the public. CommunicatingScience: Tools for Scientists and Engineers includes learning the basics of communication, how-to tipsfor working with reporters, strategies for using online media effectively, and more.u u British Science Association ‘Collective Memory’http://collectivememory.britishscienceassociation.org/The Collective Memory is a database of evaluations of a diverse range of science communicationinitiatives. Explore the database to learn about past successes, pick up useful tips for planning eventsand read about various types of evaluation.u u Carrada, Giovanni (2006), A Scientist’s Survival Kit; Communicating Science.EU Publications Office, Luxembourg.u u European Commission (2004), European Research - A guide to successful communications.EU Publications Office, Luxembourg.u u European Commission (2008). Scientific evidence for policymaking. Publications Office, Luxembourg.u u European Commission (2010). Communicating research for evidence-based policymaking. A practicalguide for researchers in socio-economic sciences and humanities. Publications Office, Luxembourg.u u European Science Events Association (Eusea)http://www.euscea.orgThe European association for organisations for European Science Communication Events (SCE).It is a platform to exchange experiences about the organisation of such informal learning eventsin Europe.u u Story Colliderhttp://storycollider.org (podcasts)From finding awe in Hubble images to visiting the doctor, science is everywhere in our lives. Whetherwe wear a white lab coat or haven’t seen a test tube since eighth grade, science affects and changesus. We all have a story about science, and at The Story Collider, we want to hear those stories.u u UK Royal Society (2006). Communicating the results of new scientific research to the public –Science and the public interest. Focusing in particular on the ins and outs of communicatingabout risk and probability.u u Voice of Young Science (2006). Standing up for science. A guide to the media for early career scientists.Sense about Science, London.

European CommissionCommunicating EU Research & Innovation – A guide for project participantsLuxembourg: Publications Office of the European Union2012 — 20 pp. — 17.6 x 25 cmISBN 978-92-79-25639-4doi:10.2777/7985How to obtain EU publicationsFree publications:• via EU Bookshop (http://bookshop.europa.eu);• at the European Union’s representations or delegations. You can obtain their contact details on the Internet(http://ec.europa.eu) or by sending a fax to +352 2929-42758.Priced publications:• via EU Bookshop (http://bookshop.europa.eu);Priced subscriptions (e.g. annual series of the Official Journal of the European Unionand reports of cases before the Court of Justice of the European Union):• via one of the sales agents of the Publications Office of the European Union(http://publications.europa.eu/others/agents/index_en.htm).

KI-32-12-366-EN-CThis short guide will assist participants and coordinators of FrameworkProgramme projects to communicate strategically about their research.This will help you to:u u increase the success rate of your proposal (provided you havea good communication and dissemination plan);u u draw the attention of national governments, regional authorities andother public and private funding sources to the need for and ultimatebenefits of (your) research;u u attract the interest of potential partners;u u encourage talented students and scientists to join your partnerinstitutes and enterprises;u u enhance your reputation and visibility at local, nationaland international level;u u help the search for financial backers, licensees or industrialimplementers to exploit your results;u u generate market demand for the products or services developed.You will be given a clear overview of formal, contractual requirementson communication and their intended use. You will be inspired by somegood practices emanating from fellow project coordinators. And you willfind a helpful checklist for improving your own communication activitiesright from the start of your project.Studies and reports