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Drive tests - P3 Group

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Smartphone Customer Experience and Network Capability TestingToday’s market for mobile data services is driven by the progressing convergenceof telephony and mobile computing and networking in integrated portable deviceslike tablet PCs or smartphones.Smartphones contribute significantly to the transferred data volume and play animportant role concerning mobile data usage. The usage of smartphones differsfrom laptop usage concerning mobility as well as transferred content and traffic mix.<strong>P3</strong> communications’ favored measurement approach reflects the specificrequirements that smartphones and the respective applications pose towardscellular radio networks. Services such as mobile web browsing, cloud services,usage of social networks and other web-based services as well as online mobilemedia consumption demand among others ubiquitous availability, responsivenessand a reliable base connectivity.In brief, our 2012 test methodology andbest practice approach comprises thefollowing: 1. on-device usage orientedEnd-to-End service quality testing forsmartphone data, 2. network capabilitytesting for smartphone data generallyfocusing on base connectivity and responsiveness.In order to get a completeview of the network and services qualityone should also consider smartphonevoice in a multi-RAB environment, i.e.CS voice with simultaneous backgrounddata traffic.Usage Oriented Services:App download from reference server(HTTP), Download from live service(HTTP) Upload to reference server(HTTP), Upload to live service (HTTP),Web browsing (popular live pages), e.g.CNN, NYTimes, Google, GMX, Facebook),YouTube live video download andplayout.Smartphone data <strong>tests</strong> are done usingstate-of-the-art Android against dedicatedreference servers and live serverswith changing content.Network Oriented Measurements:Fixed duration download (HTTP),Fixed duration upload (HTTP), Latencymeasurements. These <strong>tests</strong> focus onthe maximum capabilities offered bya network to TCP based applications.Pre-defined („fixed“) transfer durationswith pre-defined pauses are usedto spread <strong>tests</strong> in time domain andgeography.Network CertificationOur certification service provides a unique benefit to you as a certified operator: It enables your marketing to communicate yournetwork’s strengths to your customer base by means of an independent assessment and 1. support print and online Marketingcampaigns, 2. support roll-out of new devices and services and 3. support technology upgrades and successful optimisationactivities (see http://www.p3-certificates.com).The certification also eases internal communication of your technical market position in terms of service availability, integrity,coverage to senior management and stakeholders.Service DescriptionOver recent years <strong>P3</strong> communications hasearned a high reputation in the Europeanmobile telecommunications market.<strong>P3</strong> communications is internationallyaccepted for its crossbench andrespectable work for many reputablenetwork operators. Based on thisassurance, <strong>P3</strong> communications alreadyperformed and published independentmeasurements, for example for thewell-known CONNECT-magazine and also<strong>tests</strong> and verifies the quality of servicesin order to issue a certification. Thus<strong>P3</strong> communications enjoys industrywidetrust as an independent expert.On that behalf, <strong>P3</strong> communications isacting as an acknowledged certificationauthority and <strong>P3</strong> communications’certificates are widely used in publicrelations and both internal and externalcommunication.Certification ProcessThe goal is the independent audit, verification and certification of clients‘statements about the quality of their telecommunication network or services.1. First step: the customer choses from a set of certifiable statements which arefixed in a certification contract between <strong>P3</strong> communications and customer.2. + 3. <strong>P3</strong> communications uses an accepted methodology suited to test theintended statements and independently plans and executes the campaign.4. <strong>P3</strong> communications performs a statistical analysis of the results to verify thestatements. In case of a successful verification of the statements is documentedby a certificate, which is published by <strong>P3</strong> communications afterclient‘s authorization.5. The client can start to use the certificate according to the contract‘sregulations.

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