Post Conference PR - Pharma - Fleming Europe

Pharma packed and labeled in RomeWhich path to choose to meet patient compliance and adherence needs in acreative & profit-oriented way?In the afternoon, Revolutionizing pharma packaging design was discussed in twopresentations.Professor Przemyslaw Kardas, former President, Head of First Department of Family andMedicine at Medical University of Lodz, European Society for Patient Adherence, Complianceand Persistence ESPACOMP), Poland, talked about Complex approaches on key strategiesto improve adherence and compliance. He presented recent findings of international ABCproject on patient non-adherence in Europeans and introduced country- and condition-specificdeterminants of non-adherence. Attendees also learned about the key targets for adherenceenhancinginterventions and their efficiency and cost-effectiveness.Tasillo Korab, Executive Director, Healthcare Compliance Packaging Council (HCPC-Europe),Austria, described The benefits of patient centric packaging design. During his presentationhe explained the barriers for compliance, presented strategies to improve adherence and cameup with the idea of packaging as a cost-effective way to improve adherence.At the end of the day, participants took part in the panel discussion with multiple case studiesand exchanged their knowledge and ideas regarding packaging design with the aforementionedspeakers.How do companies in the pharma packaging & labeling arena achieve thelevel of global standardization or “harmonization” in the EU?The third day of the conference was opened with the topic Essential considerations of thelatest industry standards and effects of new regulations where the two speakers presentedtheir ideas.Fiona Reekie, Director, Global Regulatory Policy & Intelligence EMEA, Janssen Research& Development, Johnson & Johnson, asked herself a related question – New regulatorydevelopments – will they impact patient adherence? She highlighted pharmacovigilancelegislative changes and discussed HMA/EMA increasing transparency.Janice Kite, Traceability Director Healthcare, GS1 Global Office, introduced Updates onstandards development and implementation. She began with a brief overview of importantregulatory and industry developments and then continued with the concrete GS1 standardsfor healthcare, process and technical standards. She explained how GS1 standards assist incompliance to the directive for falsified medicines.Besides the various interactive roundtables and panel discussions, the conference was rich inspecial features. The second day was concluded with the “Columbus Award for ComplianceEnhancing Packaging Design 2012” organized in cooperation with the HCPC Alliance.The best suggestions enhancing patient compliance through innovative design or feature wereannounced and followed by a Gala Award Dinner.This year‘s conference hosted 80 satisfied attendees.“Interaction with voting, networking roundtables and panel discussions...great added value!”Head of Final Product, CSL Behring“The voting feature was a very good idea!”CEO, Rondo AG“Outstanding networking opportunities!”Head of Packaging Laboratory, Bayer