Post Conference PR - Pharma - Fleming Europe

visit our website:www.flemingeurope.com2 nd Annual PharmaPackaging & LabelingCompliance Conference7 March 2012 Pre-Conference Workshops8 -9 March 2012, Parco dei Principi Grand Hotel & Spa, Rome, ItalyROME, May 28, 2012 – The current situation in the pharmaceutical industry is challenging companies to manage the critical issues of illegaltrade, counterfeiting and non-compliance practices. Considering these hurdles as the strongest incentive to overcome existing problems andprevent their future return, Fleming Europe has organized its 2 nd Annual Pharma Packaging and Labeling Compliance Conferencethat took place on 7 – 9 March 2012. The critical questions were answered in the luxurious Parco dei Principi Grand Hotel & Spa, Rome.How to apply GMP to artwork origination process and risk minimization strategies?The conference was preceded by the one-day workshop consisting of tailor-made topics, case studies and discussions. Providing the bestplatform for gaining diverse and precious knowledge, it consisted of three focused sessions.Leaders of the morning and afternoon sessions, Stephen Wilkins, Secretary General, Child-safe Packaging Group, UK, and DavidDickinson, Director, Consumation, UK, presented their topics also during conference days.The workshop evening session was led by Mukesh Patel, MD, Qualified Person, CommQP, UK. He introduced the topic Application ofGMP to Artwork Origination. He stressed the importance of getting the artwork origination process right and introduced applicationof GMP to artwork origination and risk minimization strategies. He closed his session with presenting QP‘s observations from variousartwork studios.How to be child-safe and senior friendly at the same time, while staying cost efficient and optimized?On the second day of conference, networking roundtables brought not only a perfect opportunity for participants to gain valuablecontacts, they provided useful information as well. The child safety aspect was introduced by Stephen Wilkins. Attendees discussedthe packaging security from both the children‘s and senior‘s perspective.How to include the patient and also invite the long-forgotten package designers to the discussion table ofcompliance and adherence?After the short break for coffee and networking, David Dickinson, introduced his case study – Influencing patient behaviour andunderstanding via information design, where he presented difficulties with medicines and patients‘ beliefs about treatment, presentedthe role of user testing in highlighting patients‘ problems. At the end of his presentation he reminded the audience that patients‘ beliefsabout the information are also relevant.

Pharma packed and labeled in RomeWhich path to choose to meet patient compliance and adherence needs in acreative & profit-oriented way?In the afternoon, Revolutionizing pharma packaging design was discussed in twopresentations.Professor Przemyslaw Kardas, former President, Head of First Department of Family andMedicine at Medical University of Lodz, European Society for Patient Adherence, Complianceand Persistence ESPACOMP), Poland, talked about Complex approaches on key strategiesto improve adherence and compliance. He presented recent findings of international ABCproject on patient non-adherence in Europeans and introduced country- and condition-specificdeterminants of non-adherence. Attendees also learned about the key targets for adherenceenhancinginterventions and their efficiency and cost-effectiveness.Tasillo Korab, Executive Director, Healthcare Compliance Packaging Council (HCPC-Europe),Austria, described The benefits of patient centric packaging design. During his presentationhe explained the barriers for compliance, presented strategies to improve adherence and cameup with the idea of packaging as a cost-effective way to improve adherence.At the end of the day, participants took part in the panel discussion with multiple case studiesand exchanged their knowledge and ideas regarding packaging design with the aforementionedspeakers.How do companies in the pharma packaging & labeling arena achieve thelevel of global standardization or “harmonization” in the EU?The third day of the conference was opened with the topic Essential considerations of thelatest industry standards and effects of new regulations where the two speakers presentedtheir ideas.Fiona Reekie, Director, Global Regulatory Policy & Intelligence EMEA, Janssen Research& Development, Johnson & Johnson, asked herself a related question – New regulatorydevelopments – will they impact patient adherence? She highlighted pharmacovigilancelegislative changes and discussed HMA/EMA increasing transparency.Janice Kite, Traceability Director Healthcare, GS1 Global Office, introduced Updates onstandards development and implementation. She began with a brief overview of importantregulatory and industry developments and then continued with the concrete GS1 standardsfor healthcare, process and technical standards. She explained how GS1 standards assist incompliance to the directive for falsified medicines.Besides the various interactive roundtables and panel discussions, the conference was rich inspecial features. The second day was concluded with the “Columbus Award for ComplianceEnhancing Packaging Design 2012” organized in cooperation with the HCPC Alliance.The best suggestions enhancing patient compliance through innovative design or feature wereannounced and followed by a Gala Award Dinner.This year‘s conference hosted 80 satisfied attendees.“Interaction with voting, networking roundtables and panel discussions...great added value!”Head of Final Product, CSL Behring“The voting feature was a very good idea!”CEO, Rondo AG“Outstanding networking opportunities!”Head of Packaging Laboratory, Bayer

Pharma packed and labeled in RomeWould youlike to jointhem nextyear?We have already started preparing hot discussion topics such as:• Country specific regulatory requirements• Artwork compliance• Product security• Serialisation, FMD 2013 onwards• GS1 Standard Evolution• Supply chain topics - implement on time• Multilingual packaging• New technologies how exactly they work• Patient Behaviour & Understanding via PIL• Efficiency and accuracy in Proofreading• Implementing Regulatory requirements for labeling into packaging• Compliance and what pharma companies can meet the requirements• Implementation of EC Directive on serialization and anti-counterfeitingCOMING SOON – March 2013!Our Conference was supported by our Key Partners and Sponsors – A.M.D. Electronic, Kallik,GlobalVision, Borouge & Borouge, and gradient.Systemintegration.For further sponsorship opportunities please contact:Rita Vass | Business Development Manager | Fleming EuropeT: +36 1411 1840 | F: +36 1411 1841 | rita.vass@flemingeurope.comFleming Europe | Budapest, Hungary | www.flemingeurope.comFor speaking opportunities please contact:Beata Fejesova | Conference Producer | Fleming EuropeT: +421 257 272 138 | F: +421 255 644 490 | beata.fejesova@flemingeurope.comFleming Europe | Bratislava, Slovakia | www.flemingeurope.comFor media partnership opportunities please contact:Ivana Chovancova | Marketing Manager | Fleming EuropeT: +421 257 272 335 | F: +421 255 644 490 | ivana.chovancova@flemingeurope.comFleming Europe | Bratislava, Slovakia | www.flemingeurope.comAbout Fleming EuropeEstablished in Slovakia, Fleming Europe represents a Pan-European B2B networking channel for specialists to collect& share knowledge. Since 2004, the company has beenencouraging decision makers to share their experiencesthrough market leading conferences, trainings andwebinars. The annual audience of 10,000 Banking, Defense, Energy, Oil & Gas, Pharma, Telcoand Transport peers benefit from insights on industry trends when applying them to their ownbusiness practices.For more information visit www.flemingeurope.com