Delaware Children in Nature Report and Recommendations

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MARKETINGCOMMUNITYӻӻCommunity stakeholders see a brand and ad campaign targeting consumers as essentialto helping the general public make connections to the movement and increasingeconomic potential in targeted areas such as underserved neighborhoods, underservedpopulations, groups of citizens who typically do not use natural resources, etc.ӻӻUse the Delaware Children In Nature Ambassador Committee as a focus group tocompile a list of organizations in each community or municipality that will best reachchildren and families with the CIN/NCLI branded message.ӻӻCreate materials specifically targeting local leaders and communicating the taskforce’srecommendations economic impact and ease with which they can be adopted. Topicsmight include nature tourism, career opportunities and easy ideas for playing in andexploring nature in backyards, schoolyards, neighborhoods or local parks.HEALTHӻӻInvolve healthcare professionals as advocates for the message through blogs, publishedarticles in newspapers or journals and as speakers at professional conferences, chamberof commerce gatherings, school events, professional development training for educatorsand community events (Delaware State Fair, Sussex Outdoors etc.).ӻӻProvide patient materials for healthcare professionals that promote the medical andgeneral health benefits of spending time in nature and support “doctor recommended”messaging.50Delaware Children in Nature Initiative
Communicating the benefits ofconnecting learning, wellnessand recreation to the naturalworld is fundamental toaddressing the weaknessesof our current situation. ManyDelawareans do not knowhow close a green space orenvironmental center is totheir home.MARKETINGDelaware Children in Nature Initiative 51
Page 1: THE STATE OF DELAWAREChildren In Na
Page 4 and 5: Executive SummaryVision for Childre
Page 6 and 7: Backgroundon the Children in Nature
Page 8 and 9: Outdoor ConnectionWe envision a Del
Page 10 and 11: 10Delaware Children in Nature Initi
Page 12 and 13: SECTION 1The Problem:What Happens W
Page 14 and 15: SECTION 2Taskforce Report on EDUCAT
Page 16 and 17: EDUCATIONNature-Smart Kids Receive
Page 18 and 19: EDUCATIONResearchThere is a growing
Page 20 and 21: EDUCATIONOvernightsDelaware’s ove
Page 22 and 23: EDUCATIONAction 1: Ensure that by 2
Page 24 and 25: EDUCATIONAction 1: Invite non-tradi
Page 26 and 27: EDUCATIONNext Generation Science St
Page 28 and 29: SECTION 3Taskforce Report on OUTDOO
Page 30 and 31: OUTDOOR CONNECTIONS80%78%70%60%50%4
Page 32 and 33: OUTDOOR CONNECTIONSpromoting neighb
Page 34 and 35: SECTION 4Taskforce Report on COMMUN
Page 36 and 37: COMMUNITYRecommendation 2: Identify
Page 38 and 39: SECTION 5Taskforce Report on HEALTH
Page 40 and 41: HEALTHstudents who are more fit per
Page 42 and 43: HEALTHAction 1: Support the impleme
Page 44 and 45: SECTION 6Keys to Implementation“P
Page 46 and 47: SECTION 7Taskforce Recommendations
Page 48 and 49: SECTION 8Taskforce Recommendations
Page 53 and 54: Delaware Children in Nature Initiat
Page 55 and 56: Mary BettsRecreation Superintendent
Page 57 and 58: John RayEducation Specialist for He
Page 59 and 60: Environmental educationCreating the
Page 61 and 62: ObesityA medical condition in which
Page 63 and 64: NotesExecutive Summary1. Roberts, D
Page 65 and 66: Delaware Children’sOutdoor Bill o

Delaware Children in Nature Report and Recommendations

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