Consumer Demand and Willingness to Pay for Healthy Food ...

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Outline1. The impact of food diversity2. Measuring healthy food diversity- Traditional diversity measures- Healthy Food Diversity-Index (HFD-Index)3. Theory- Demand for healthy eating- Consumer Goods Characteristics Model (CGCM)4. Data & estimation5. Selected results- Demand analysis- Willingness to pay (WTP)6. Conclusions & Implications2
1. The impact of food diversityFood supply in the German retailer over timeNumber of food items14000120001000080006000400020000SupermarketConsumer marketDepartment storesAverage1979 1991 1994 2000 2003YearEurohandelsinstitut, several years3
Page 1: Consumer Demand and Willingness toP
Page 5 and 6: 1. The impact of food diversityFood
Page 7 and 8: 2. Measuring healthy food diversity
Page 13 and 14: 3. Theory• Lancaster’s characte
Page 15 and 16: 3. TheoryConsumer Goods Characteris
Page 17 and 18: 4. Data & estimation• German Nutr
Page 19 and 20: 5. Selected resultsWillingness to p
Page 21 and 22: 6. Conclusions & ImplicationsLinkin
Page 23 and 24: THANK YOU FOR YOUR ATTENTION!23
Page 25 and 26: 3. TheoryConsumer Goods Characteris
Page 27: 6. Summary & Conclusions• Demand

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