Consumer Demand and Willingness to Pay for Healthy Food ...
Consumer Demand and Willingness to Pay for Healthy Food ...
Consumer Demand and Willingness to Pay for Healthy Food ...
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6. Conclusions & ImplicationsLinking the results:• Higher income:- <strong>Dem<strong>and</strong></strong> <strong>for</strong> HFD ↑, food expenditures per unit ↓- No significant interaction effect between HFD <strong>and</strong> income onfood expenditure per unit High-income consumers are more efficient in selecting a goodquality with less costly foods• Higher education- <strong>Dem<strong>and</strong></strong> <strong>for</strong> HFD ↑, food expenditures per unit ↓- If low-educated consumers dem<strong>and</strong> HFD of higher quality:food expenditures per unit would be higher Low-educated consumers are less efficient in food dem<strong>and</strong>• Positive attitudes <strong>to</strong>wards health– Vegetarians, supplement takers <strong>and</strong> nonsmokers have ahigher dem<strong>and</strong> <strong>for</strong> HFD but lower food expenditure per unit A positive attitude <strong>to</strong>wards health enables <strong>to</strong> obtain HFD withless costly foods21
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