TIP - Medline

ENTERYOUR 2013PINK GLOVEDANCE VIDEOStarts7/1First Prize$25KPGDCOMPETITION#3ParticipantLaunch Package

You are a mover and a shaker.Total PinkGloveDancersto date81KDonatedby Medlineto NationalBreast CancerFoundation$1.2MPGD videosin the 2012competition275And we don’t just mean your Pink Glove Dance moves.Thank you for your enthusiasm and dedication to breast cancerawareness and to the Pink Glove Dance (PGD).In this 2013 PGD launch kit, you will find tools and ideas to get your Pink Glove Danceteam on its way. Get ready and get set to be part of something that started in 2009 with200 dancers at Providence St. Vincent Medical Center, in Portland, OR; grew to 4,000dancers at 20 sites the next year; then 17,000 in the 2011 competition and 60,000 justlast year.This isn’t a dance fad that’s going to fade away; it is a global movement thathelps build awareness, share joy and raise funds to eradicate the most commonlyOnline viewsof 2012 PGDvideos1.2Mdiagnosed cancer in women worldwide. The winning PGD video this year gets todirect a $25,000 donation to a breast cancer charity of their choice.Read on for tools, tips, and rules.A World Without Breast Cancer is in Our Hands. ®

1. WelcomeInstructionsWe’re excited you have decided to participate in the 2013 PGD video competition. It’s time to buildyour team, involve your community, dream big and make a difference. Get familiar with the PGD 2013competition as you kick off your participation. Be sure to obtain permission from your organization forall aspects of the PGD competition. To help you get to “Yes!” we’ve included plenty of information inthis launch kit to help answer questions and provide inspiration.IdeasRead up about everything PGD. Use the posters from the toolkit to spread the word aboutyour plans. Use the Pink Glove Dance logos to show you’re part of a global phenomenon.Send emails to your colleagues about getting on board with the project. Start up some friendlyinter-departmental competition to garner support throughout your organization. Findchampions to organize and pump up the enthusiasm about the project.TOOLSBACKGROUNDERPGDFAST STATSPGD LOGOFILESGRAPHICGUIDELINESOFFICIALRULESA World Without Breast Cancer is in Our Hands.

2. Find a PartnerTIPPartnerIdeasLocal HighSchoolsSportsTeamsFirstRespondersSurvivorsGroupsServiceClubsLocalGovernmentsInstructionsYour official PGD entry must feature TWO organizations—yours and your community partner. Youcannot start a new organization JUST to enter the PGD competition. You can work with anynumber of organizations on your video and fundraising.IdeasWhat inspires you to make a PGD video? Look for organizations that share yourvision. Reach out to a local school, police or fire department, social service agency, sports team—anyone who’s ready to dance and support the cause with you. Your community partner can be largeor small, public or private, health-related or not. They must be enthusiastic, ready to do some work andhave some fun for a good cause. Talk to family, friends and other connections—just ask!SororitiesA World Without Breast Cancer is in Our Hands.

1. 4. Welcome Make Your to the VideoTeam/Family/MovementTIPChannel yourinner screenwriter,choreographer,director andproducer skills tomake your video.Tell your breastcancer awarenessstory in words,video, picturesand sound. Trydialogue, spokenword, pantomime,skits—PGDembraces everyart form. Make uslaugh, make uscry, make us think.Surprise us withyour stories.See Official Rulesfor details.InstructionsHere’s the fun part! Note these rules for entering the competition, and double-check this list before youmake your video:Essay: Tell us in under 150 words about your inspiration to support breast cancerawareness through the creativity of a PGD video.Video length: Your video must be no longer than 90 seconds.Music: you must use one of the officially licensed songs in your video. If you usea song that is not on the list, your entry will be disqualified. “Carry On” by Fun. “Change the World” byOutasight. “Tonight is the Night” by Outasight. “Brave” by Sara Bareilles. “Impossible Things” by 98°.“What Makes You Beautiful” by One Direction. “Alive” by Krewella. “Rise Up” by Green River Ordinance.“Treasure” by Bruno Mars.Dancing: At some point during your video, there must be dancing while wearingpink gloves. It is not required for the entire video.Releases: Everyone in the video must sign a liability and publicity releaseform. The form is available in the Tools section below.TOOLSPOSTERSPARTICIPANT’SMEDIARELEASE FORMPRESSRELEASEINTERNALNEWSLETTERSTORYVIDEOMEDIAADVISORYVIDEOTIPS FROM2012A World Without Breast Cancer is in Our Hands.

5. Get the VoteTIPCampaignCampaignEverywhereEverywhereYourWebsiteLocal Fairs& EventsFacebookTwitterEmailChainsLocalMediaLocalMerchantsInstructionsYou’ve partnered with your community, raised funds, danced, made your video and told your story.Now it’s time to show the rest of the world the results of your hard work. Use all your resources: theinternet, social media, word-of-mouth and more.There are really two parts to this step. First, submit your video, essay, and fundraising documentationas described in the Official Rules. Second, share your video with as many as you can to garner asmany votes as possible.IdeasLaunch your video in style, with an official watch party complete with a bigscreen and media coverage. Get your community voting for your video. Promote itusing campaign posters as well as personal and organizational websites. Post it on yourFacebook ® and Twitter ® accounts. Set up voting kiosks at reception, in the cafeteria, inyour local grocery store and more.TOOLSPRESS RELEASEVOTEMEDIAADVISORYPOSTERSVOTETIPS FROM2012EMAILINTERNALNEWSLETTERSTORY.2A World Without Breast Cancer is in Our Hands.

Three Parting Thoughts1. Keep the dance going, keep your vision clear, keep your hands, feet, hearts and mindsworking toward the ultimate goal of a world without breast cancer. Build and nurture your communityof commitment. Let PGD be a launching pad for your continuing efforts to make the world a better,healthier place.2. Keep fundraising and you’ll find that an ongoing effort is much easier to sustain withdancing. Aim high, set goals, and keep up the good work.3. Keep in touch! Share your stories. Celebrate.Connect and follow the Pink Glove Dance on social media to receive the latest competition updates,view the latest video submissions, and get more involved in competition.Here are all the ways to connect:Follow us on Twitter: @PinkGloveDanceLike us on Facebook: Facebook.com/PinkGloveDanceSubscribe on YouTube: YouTube.com/PinkGloveDanceFollow on Pinterest: Pinterest.com/PinkGloveDanceFollow on Instagram: @PinkGloveDanceUse Hashtag: #PinkGloveDance and #2013PGD in tweets, photos, pins, and other social media postsContact Us:pinkglovedance@medline.com and 847-837-2713TOOLSOFFICIAL RULESPGDMERCHANDISEA World Without Breast Cancer is in Our Hands.