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100 Stories from the Australian National Maritime Museum

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E-study Guide For: Designing And Managing Programs:Effectiveness-based Approach By Peter M. Kettner, Isbn9781412951951 - Cram101 Textbook ReviewsDOWNLOAD HERENever Highlight a Book Again! Just <strong>the</strong> FACTS101 study guides give <strong>the</strong> student <strong>the</strong> textbook outlines,highlights, practice quizzes and optional access to <strong>the</strong> full practice tests for <strong>the</strong>ir textbook.Author:Reviews, Cram101 Textbook Publisher: Cram101 Illustration: N Language: ENG Title: e-Study Guide for:Designing and Managing Programs: Effectiveness-Based Approach by Peter M. Kettner, ISBN9781412951951 Pages: 00118 (Encrypted EPUB) On Sale: 2012-06-19 SKU-13/ISBN: 9781467261135Category: Education : GeneralDOWNLOAD HERESimilar manuals:What Is In An E-Degree? - Making Sense Of Your Online Education Options


The Hobart Regatta was inaugurated one year later,under <strong>the</strong> patronage of Governor John Franklin’s wife, LadyJane. Far more than a yacht race, it was held every year,usually in early December, to commemorate <strong>the</strong> anniversaryof Abel Tasman’s ‘discovery’ of <strong>the</strong> island in 1642. It hopedto demonstrate <strong>the</strong> unity and patronage of civil and militaryelites, promoted whaling and o<strong>the</strong>r free-settler enterprises,and even aimed to reduce <strong>the</strong> colony’s convict stain.The program reveals <strong>the</strong> commercial and leisure activitiesat <strong>the</strong> time. Professional watermen who carried people andgoods across <strong>the</strong> waters raced <strong>the</strong> crews of <strong>the</strong> many visitingnaval, whaling and trading ships and ketches, in gigs, pullingboats, skiffs and sculls. The spectators mixed more freely,representing a broad cross-section of society. A public holidaywas declared and free beer and food dispensed to thosewho took part <strong>from</strong> <strong>the</strong> fledgling convict settlement. By <strong>the</strong>1900s, <strong>the</strong> boat races were competing with o<strong>the</strong>r noveltyAn assortment of trophies <strong>from</strong><strong>the</strong> 19th and 20th centuriesGifts <strong>from</strong> <strong>the</strong> Wright Familyof Roma, Queensland throughDonna and Ross Fraser & Lesleyand Stanley Harrison; FrancisPinel, Judy Gifford, Carol andGordon Billett, Faye Magner, DrDavid Lark, Lady Desolie Hurley,Iain and Alex Murrayentertainments, including fancy costume parades, beardedladies, greasy-pole fights and snake charmers.The museum’s collections feature many rare andexciting artefacts, which show <strong>the</strong>se early colonial regattasas public celebrations and assertions of progress. There arealso more humble artefacts showing <strong>the</strong> activities of smallercommunities, where <strong>the</strong> regatta played an equally pivotalrole as a sporting forum and source of community pride.Illustrated (on p. 199) are a rare piece of English pianosheet music entitled The Regatta Waltzes, published inSydney with vignettes of local scenes in 1855, and (below)a variety of cups, trophies and o<strong>the</strong>r prizes awarded toregatta winners.These prizes varied, and included highly craftedsilver trophies, purses, amounts of money and, for <strong>the</strong>Intercolonial Sailing Carnival held <strong>from</strong> 1897 to 1899, amost idiosyncratic trophy made <strong>from</strong> <strong>the</strong> head of merinoram with silver detailing (below), offered by <strong>the</strong> John WalkerWhisky company to <strong>the</strong> boat that won <strong>the</strong> event twice – <strong>the</strong>22-footer Effie, owned by James McMurtrie.Competition grew with <strong>the</strong> various colonies’ development,with more boats, more races and more opportunities for <strong>the</strong>many clubs supporting aquatic sports. Rowing was especiallystrong in river communities, large and small.Today, aquatic spectacles remain a focus for publiccelebrations on waterways around Australia – witness <strong>the</strong>annual New Year’s Eve celebrations. Although no longer<strong>the</strong> feature event as it was in colonial times, <strong>the</strong> regattaremains one of many offerings in a smorgasbord of publicentertainment. The former Anniversary Day Regatta istoday known as <strong>the</strong> Australia Day Regatta and, evoking itsspirit, local working craft feature on <strong>the</strong> day – <strong>the</strong> ubiquitousSydney ferries race to huge public interest and enthusiasm.Daina Fletcher200201


ColonialenterpriseIn October 1888 a group ga<strong>the</strong>redat Auckland docks to see Scottishboatbuilder Robert Logan’snew 39-foot yacht loaded onboard <strong>the</strong> SS Nemesis to sailfor Melbourne, to take partin <strong>the</strong> Intercolonial Regattato celebrate <strong>the</strong> centenaryof British settlement in <strong>the</strong>colonies. Akarana, <strong>the</strong> Maoriname for Auckland, featured afigurehead of a Maori on its bowand took with it New Zealand’shonour and Logan’s aspirations, with<strong>the</strong> boatbuilder and his skipper Jack Bellon board. Logan returned six months later,but it was a century before <strong>the</strong> plucky gaff cutterwas back in New Zealand again.Among <strong>the</strong> small yachting fleets of <strong>the</strong> colonies everynew yacht was eagerly reported, and especially so anintercolonial challenger racing under <strong>the</strong> burgee of <strong>the</strong>Auckland Yacht Club. The Auckland Star wished Loganwell, describing <strong>the</strong> narrow, triple-skinned diagonal kauriplankedgaff-cutter as ‘built on beautiful lines. She is of <strong>the</strong>deep-sinker type, and has a lead keel weighing five tons,while ano<strong>the</strong>r one or two tons will be carried for additionalballast’. 1 The Star also reported that Logan hoped to sellAkarana for £500.On Port Phillip Bay, Jack Bell sailed Akarana intrials in late October and early November, and <strong>the</strong>y were<strong>the</strong>n invited to compete in <strong>the</strong> gala opening of St KildaMaori figurehead <strong>from</strong> Akarana,1888, made into a domesticornament 1890s Kauri, mahogany,paint, glass, 37.5 x 28.7 cm Gift<strong>from</strong> Arthur and Nancye GoardYacht Club’s season.With a six-minute timeallowance, <strong>the</strong>y beat StKilda’s centre-boardersto <strong>the</strong> gold medal by 12minutes, in light airs,without even hoistinga topsail.But <strong>the</strong> IntercolonialRegatta yielded unevenresults. On day one,24 November, in still air,Akarana (by <strong>the</strong>n <strong>the</strong> racefavourite) beat its rivals in <strong>the</strong>5–10 tonne class and claimed <strong>the</strong>£130 prize. On day two, in strongerwinds, Akarana trailed <strong>the</strong> fleet behindmany of <strong>the</strong> vessels it had beaten <strong>the</strong> previous day,providing one of <strong>the</strong> surprises of <strong>the</strong> regatta.Logan took <strong>the</strong> yacht to Sydney for <strong>the</strong> AnniversaryDay Regatta on 26 January 1889, and entered it in <strong>the</strong>second class race for yachts under 20 tonnes. Akaranawon, despite losing three minutes after grounding offFort Denison – earning Logan £20, three cases of Moëtet Chandon champagne, and an even higher regardfor Akarana’s performance and his own patriotism insending a New Zealand challenger to <strong>the</strong> <strong>Australian</strong>centennial regattas.Logan did indeed sell his yacht in Sydney, to a RoyalSydney Yacht Squadron sailor, chemist John SimpsonAbraham, and Akarana became a feature of late-centuryevents on Sydney Harbour. During <strong>the</strong> ensuing decades<strong>the</strong> yacht passed through many owners, whose photographsshow a life of pleasure, cruising on <strong>the</strong> harbour and BrokenBay, with parasols and picnics.Akarana raced again in <strong>the</strong> 1940s in Sydney and,as expected for a yacht that survived two world wars andeconomic vagaries, underwent many modifications andpermutations, including <strong>the</strong> souveniring of its Maorifigurehead (subsequently located in a former owner’s garageduring a museum research program). None<strong>the</strong>less, it wasmuch loved.In 1987 <strong>the</strong> New Zealand Government boughtAkarana, intending to present it to Australia as aWilliam Frederick Hall (working1880s–1900s) Akarana (at left)racing Sirocco on Sydney Harbour,1889 Glass plate negative 12 x16.5 cm Gift <strong>from</strong> Bruce Stannardbicentennial gift <strong>from</strong> <strong>the</strong> government and people ofNew Zealand. So after 99 years, Akarana made its wayacross <strong>the</strong> Tasman to Auckland for restoration. For <strong>the</strong>bicentennial celebrations in Australia, <strong>the</strong> (<strong>the</strong>n) PrimeMinister of New Zealand, David Lange, presentedAkarana to his <strong>Australian</strong> counterpart, Bob Hawke, on20 August 1988 at <strong>the</strong> <strong>Australian</strong> <strong>National</strong> <strong>Maritime</strong><strong>Museum</strong> site in Darling Harbour, three years before <strong>the</strong>museum’s opening.Akarana’s speedy reconstruction in New Zealandallowed little time to research changes to its formerconfiguration. The yacht was taken <strong>from</strong> <strong>the</strong> water in202 203


1997–98 in a year-long project to return it as close aspossible to its original keel design.This work included reinstating its five-tonne lead keel,with adjustments to <strong>the</strong> spars and sails. Akarana now hasgreatly improved sailing performance, yet after 110 yearsit remains a fair-wea<strong>the</strong>r yacht. Today, <strong>the</strong> deep-keeledgaff cutter is testimony to its builder Robert Logan’sadventurous spirit, and indeed to <strong>the</strong> enduring spiritof friendship and rivalry with our neighbours across<strong>the</strong> Tasman.Daina Fletcher> Builder’s certificate for Akarana,October 1888 Paper, ink, 44.5x 28.4 cm Gift <strong>from</strong> John Beach(MBE)William Frederick Hall (working1880s–1900s) Akarana sailingon Sydney Harbour, 1893 Glassplate negative, 16.5 x 21.5 cmGift <strong>from</strong> <strong>the</strong> Royal SydneyYacht SquadronChasing <strong>the</strong>action on SydneyHarbourIt’s a Saturday race day on SydneyHarbour in 1922, and <strong>the</strong> heavy timberskiffs are launched <strong>from</strong> working shedsdotted around <strong>the</strong> harbour foreshore. Thecrews assemble and hoist <strong>the</strong> huge sailsto career down <strong>the</strong> harbour, eventuallysetting topsails and ringtails, tacking andgybing through a triangular course. Theyare chased by a little motorboat sporting asmall flag on its bow, printed ‘Hall Photo’.William Hall is <strong>the</strong>re with his camera,intent on capturing <strong>the</strong> exciting antics.The Hall photographic studio played a vital role in<strong>the</strong> Sydney boating world <strong>from</strong> <strong>the</strong> 1880s, when it wasestablished by William Frederick Hall, a fingerprint expert.His son, William James, took over <strong>the</strong> business in 1902,and went on to record <strong>the</strong> explosion of leisure craft on<strong>the</strong> harbour into <strong>the</strong> 20th century. Although nei<strong>the</strong>r manwas a sailor, both developed a keen interest in boating,documenting <strong>the</strong> weekend sailors, <strong>the</strong>ir craft and <strong>the</strong>irsupporters on Sydney Harbour. Each Monday, Halldisplayed photographs of weekend races in <strong>the</strong> window of hisHunter Street studio, advertising and selling his work to <strong>the</strong>sailors, boat owners, <strong>the</strong>ir family and friends. Yacht clubs,too, proudly displayed <strong>the</strong>ir champions on <strong>the</strong>ir walls.Hall photographed all manner of boating and boats.The museum’s collections number in <strong>the</strong> thousands, and <strong>the</strong>Hall studio’s subjects include early craft, <strong>from</strong> rowing eights,fours and skiffs and naval cutters of <strong>the</strong> late century, to <strong>the</strong>first surf rescue boats, and <strong>the</strong> handful of glorious first-classWilliam James Hall (1877–1951)Miss Phyllis, 1930s Nitratenegative, 12 x 16.5 cm Transfer<strong>from</strong> <strong>the</strong> Mitchell Libraryyachts and smaller second-class yachts of <strong>the</strong> Royal SydneyYacht Squadron and <strong>the</strong> Royal Prince Alfred Yacht Club.Regattas also feature, with <strong>the</strong> large liner as flagship shownin a harbour crowded with vessels.William James Hall photographed <strong>the</strong> action in a series,hoping for that magic image, hurriedly pressing <strong>the</strong> shutteras <strong>the</strong> boats raced or sailed past. Some of <strong>the</strong> images don’twork, but some do. He captured <strong>the</strong> rise of motorboating asa gentlemen’s sport, when engineers fired <strong>the</strong> inboard engineand goggle-clad drivers took <strong>the</strong> wheel. In one series, he didindeed capture a magic image when <strong>the</strong> exuberant crew onboard <strong>the</strong> half-cabin cruiser Miss Phyllis heralded his arrivaland that of <strong>the</strong> speedboat tied up alongside.204 205


It is a very warm image, enhanced by informationprovided by studying o<strong>the</strong>r images <strong>from</strong> <strong>the</strong> same series in <strong>the</strong>collection, which show us that <strong>the</strong> two boats were motoring on<strong>the</strong> George’s River, south of Sydney, and that <strong>the</strong> speedboatalongside is <strong>the</strong> G-Whiz and that it raced with <strong>the</strong> St GeorgeMotor Boat Club.Similarly, <strong>the</strong> series of images of <strong>the</strong> 10-footerCommonwealth in <strong>the</strong> 1920s show <strong>the</strong> five crew clad in <strong>the</strong>irrugby league jerseys careering down <strong>the</strong> western reaches of<strong>the</strong> harbour, with massive sail, topsail and ringtail variouslyset. The class echoed <strong>the</strong> larger 18-foot open boats, which <strong>the</strong>studio and especially William James Hall captured so well.They were classes that were, up to <strong>the</strong> 1930s, defined largelyby hull length only.Dramatic and colourful, <strong>the</strong>y were great subjects for aphotographer, but Hall also sought images of <strong>the</strong> sailors, andhe was often able to get close chasing <strong>the</strong> crews in his littlemotorboat. Many of his images buzz with <strong>the</strong> excitementof <strong>the</strong> class. See <strong>the</strong> photograph of Arakoon (right) during<strong>the</strong> one day of <strong>the</strong> year when <strong>the</strong> big boats carried a womancrewmember: <strong>the</strong> Queen of <strong>the</strong> Harbour competition heldto raise funds for charities. We see <strong>the</strong> crew hanging off <strong>the</strong>gunwale, backs bent down to <strong>the</strong> water. And we see <strong>the</strong>delighted female crewmember, standing out in her light sweaterand beret.Documenting <strong>the</strong> rise of <strong>the</strong> exciting open-boat racing wasto become <strong>the</strong> Hall studio’s signature work. As a collection,it provides a detailed record of <strong>the</strong> fortunes of <strong>the</strong>se boatsand <strong>the</strong>ir crews, <strong>from</strong> <strong>the</strong> huge 22-footers of <strong>the</strong> 1880s to <strong>the</strong>sport’s boom time in <strong>the</strong> 1930s.Daina Fletcher<strong>from</strong> top All photos by WilliamJames Hall (1877–1951) Hall’smotor boat chasing 12-foot cadetdinghies, Sydney Harbour, 1920s;Spectators watching a sailing raceaboard <strong>the</strong> ferry Newcastle,1920–25; Spectators viewing<strong>the</strong> start of an 18-footer race offClark Island, 1920s All glass platenegatives, 12 x 16.5 cm, All:transferred <strong>from</strong> <strong>the</strong> MitchellLibraryWilliam James Hall (1877–1951)Arakoon in <strong>the</strong> Queen of <strong>the</strong>Harbour yacht race, 1931 Glassplate negative 12 x 16.5 cm Gift<strong>from</strong> Bruce Stannard>William James Hall (1877–1951) Following <strong>the</strong> 10-footerCommonwealth on Sydney Harbour,1920s Four glass plate negatives, all 12x 16.5 cm Gift <strong>from</strong> Bruce Stannard>>206 207


Model yachting has captivated sailors and would-be sailors for ages, and <strong>the</strong> crafthave become works of art in <strong>the</strong>ir own right, home built with obsessive and oftenlavish attention to detail. Their owners showed <strong>the</strong>m off as though <strong>the</strong>y were anew family member, <strong>the</strong>n raced <strong>the</strong>m hard against fellow competitors.Model yachtsThe museum has collected a number of typically <strong>Australian</strong>examples, spanning <strong>the</strong> local classes <strong>from</strong> <strong>the</strong> early 1900sthrough to <strong>the</strong> present internationally raced yachts. Coveringhand-carved wood to hi-tech composite fibreglassconstruction, <strong>the</strong> collection also tracks <strong>the</strong> changes <strong>from</strong>hands-on, on-<strong>the</strong>-water involvement to onshore radio control.In Sydney, <strong>the</strong> ponds at Centennial Park were a popular,enclosed stretch of water for model yacht sailors <strong>from</strong> <strong>the</strong> early1900s. Congregating at one end of <strong>the</strong> pond, on <strong>the</strong> starter’sorders <strong>the</strong> owners released <strong>the</strong>ir boats toge<strong>the</strong>r, cheering<strong>the</strong>m on as <strong>the</strong>y sailed toward <strong>the</strong> opposite shore.Around <strong>the</strong> same time, model skiffs began racingon open water, creating a new community event.The skipper and ano<strong>the</strong>r rower, in a typical 10- or12-foot clinker dinghy, tracked <strong>the</strong> model as it raced,coming alongside to adjust <strong>the</strong> rig or tack <strong>the</strong> boat. Thesedinghy teams often comprised bro<strong>the</strong>rs, fa<strong>the</strong>rs, sons, cousinsand nephews, and sometimes even <strong>the</strong>ir girlfriends. Ferriescarried spectators, crowds lined <strong>the</strong> shore, and bookmakerscirculated to take advantage of <strong>Australian</strong>s’ desire to bet.The models often raced in large fleets, even out on <strong>the</strong> mainharbour, up to <strong>the</strong> mid-1950s.Building and sailing a skiff was done by eye and feel,based on experience handed on by each generation. Hullstook form in <strong>the</strong> evening after a day’s work, and <strong>the</strong> modelboatyard could be a kitchen table as easily as a shipwright’sbench. Builders conjured fittings <strong>from</strong> offcuts of metal, andsails were scrounged <strong>from</strong> leftover materials. Getting <strong>the</strong> rigproportions right and <strong>the</strong> trim correct each day was an artform, but balanced correctly <strong>the</strong> unmanned craft sailed trueand fast, even under spinnaker.Henry ‘Waltho’ MobberleyModel of two-footer Lily, withtrophies, 1920s–1930s Cedar,brass, 63.2 x 14.5 cm Photo:Jenni Carter, ANMM Gift<strong>from</strong> Ron Mobberley>> <strong>from</strong> top George McGoogan(1922–2009) with Joanin Balmain; Max Howardprepares his model Cometbefore <strong>the</strong> race; JaniceMahoney holding <strong>the</strong> hull ofMax Howard’s model yachtComet. All: PhotographerunknownThe early model skiffs were carved <strong>from</strong> solid Queenslandred cedar, a light timber used for planking <strong>the</strong> real skiffs, whilelater models were planked up on frames, also like <strong>the</strong> real skiffs.The large two-footer Lily (left) was home-made at Redfernduring <strong>the</strong> Depression era. Henry ‘Waltho’ Mobberley carvedLily out of a solid block of cedar, and made <strong>the</strong> wooden sparsfor <strong>the</strong> two rigs it used to suit different conditions. Henry’s wife,Rose, made <strong>the</strong> sails and a bag for carrying <strong>the</strong> rigs. Lily was asuccessful skiff for Mobberley, winning many trophies.As <strong>the</strong> model skiffs faded <strong>from</strong> <strong>the</strong> harbour in <strong>the</strong> 1950s,model yachting in o<strong>the</strong>r classes maintained a strong following onlakes and o<strong>the</strong>r more sheltered waters. It was an internationalsport, one of <strong>the</strong> most popular classes being <strong>the</strong> AmericanMarblehead boats. Snoopy, built by John Pollnitz in SouthAustralia in 1970, is typical of boats built in this era. Becausefittings were not commercially available <strong>the</strong>n, Pollnitzmeticulously fabricated everything, including <strong>the</strong> gears ando<strong>the</strong>r parts of <strong>the</strong> vane steering assembly – an example of <strong>the</strong>skill and ingenuity of <strong>the</strong> craftsman that remained on showwith <strong>the</strong> new classes.The mid-1970s saw <strong>the</strong> introduction of radio control forsteering and sail trim, and <strong>the</strong>n composite construction. Buildersadopted on a micro scale <strong>the</strong> exotic high-strength materials, suchas carbon fibre and Kevlar, which now dominate contemporaryyacht building. Engineer Bob Sheddon built his international10-rater, Toad, in 1997. Even though plans, boats and fittingshad become freely available, Sheddon, like o<strong>the</strong>r dedicatedmodel yacht builders, still designed and built <strong>the</strong> carbon fibrehull and all its fittings himself. It was a championship-winningcombination in 1997 and 1998, and is a wonderful expressionof Sheddon’s devotion to <strong>the</strong> sport. Model yachting continuesstrongly in <strong>the</strong> 21st century, adopting <strong>the</strong> latest big-boat trends,such as canting keels, and shows no signs of ever declining.David Payne> <strong>from</strong> top Vera makes a goodstart on <strong>the</strong> first leg; Ivy’s skipperand crew row hard to keep upwith <strong>the</strong> skiff; K Haydon tackinghis skiff Dynamic by holding <strong>the</strong>boom tip; M Phillips reachesunder Fay to move <strong>the</strong> keel208 209


It’s <strong>the</strong> period between <strong>the</strong> wars during <strong>the</strong> years of <strong>the</strong> Great Depression. On a typical London winter evening,you’re walking past Australia House on <strong>the</strong> Strand or running through Victoria Station to catch <strong>the</strong> last trainhome. Your eye is drawn to <strong>the</strong> smiling suntanned beach girl splashing in <strong>the</strong> surf, to <strong>the</strong> magnetic yellow and bluegeometry of surf lifesavers on parade or to <strong>the</strong> bright exotica of tropical fish in a blossoming colour field of coral.Australia beckons.Australia for sun and surfThese posters – exhorting visitors to Australia as travellers,tourists, immigrants, investor settlers and industrialists – wereproduced by <strong>the</strong> <strong>Australian</strong> <strong>National</strong> Travel Association(ANTA), established in 1929 to promote Australiainternationally. The ANTA employed a stable of brilliantgraphic artists, many of whom were European immigrantsversed in modernist design aes<strong>the</strong>tics and commercialadvertising art practice (learned at Melbourne’s Art TrainingInstitute). They included Douglas Annand, Gert Sellheim,Eileen Mayo, Percy Trompf and James Northfield.These artists designed striking lithographs of geometricform in dazzlingly bright blocks of colour, using a lexicon ofsymbols of wide, sun-drenched beaches and vast grazingcountry, dotted with <strong>the</strong> exotic eucalypt. AUSTRALIA,<strong>the</strong>y cried, was a land of visceral and spatial physicality – oflarge sunny skies over even larger landscapes. It was a placeof freedom and fun, which also embodied more familiarcharacteristics of stoicism and a pioneering spirit – idealisedimages certainly, and now mythologised – but at <strong>the</strong> time,most certainly tempting.By 1936, with an annual budget of £20,000, <strong>the</strong>ANTA had distributed more than 200,000 posters, 87,000photographs and 3.5 million booklets and folders, and secured3,000 permanent poster sites in travel agents, embassies,consular offices, shipping and airline companies, and evenin <strong>the</strong> windows of leading department stores. It had mailedpublicity material to 200 army messes in India, and broughtwriters to Australia <strong>from</strong> Europe and North America. It alsoorganised promotional events in Australia and around <strong>the</strong>world, including representation at fairs and festivals.Gert Sellheim (1901–1970)Sea & Sunshine Go By Train!1930s Colour processlithograph, <strong>100</strong>.6 x 63 cm,Courtesy Nik Sellheim and JosefLebovic Gallery Sydney>> Percival Trompf (1902–1964)Tropical North Queensland,Australia, c1930 Colourlithograph, 108.3 x 74 cm,Courtesy Percy Trompf ArtisticTrust and Josef Lebovic GallerySydneyThe ANTA shaped <strong>the</strong> work of <strong>the</strong> local state tourismagencies, working with railway companies and tourist agenciesto better promote local tourism and leisure sites for <strong>the</strong> nationalmarket. With that mandate, it produced <strong>the</strong> magazineWalkabout <strong>from</strong> 1934 to 1974, and more posters, bookletsand brochures as a powerful mouthpiece for ‘<strong>Australian</strong>ness’.All this catalysed a new national image – an outwardlookingconsciousness, based on marketing unique <strong>Australian</strong>forms and attributes.The prominence of beach, coastal and river culture inthis poster imagery is of interest to <strong>the</strong> museum. The posterspromoted a national image that drew fresh emblems <strong>from</strong>liberal beach, bay and swimming cultures, a unique lifesavingculture specialised in <strong>the</strong> surf, national and internationalsporting success at swimming and, later, surfing and <strong>the</strong> rise of<strong>the</strong> Great Barrier Reef as an international tourist site.James Northfield (1887–1973)Try Wangaratta Victoria Australia,1949 Colour process lithograph,109.3 x 71.1 cm © James NorthfieldHeritage Art Trust, reproduced withpermissionAfter World War II, <strong>the</strong> ANTA eventually morphedinto <strong>the</strong> <strong>Australian</strong> Tourist Commission, taking on a broaderrole of organising events as well as producing marketingmaterial. In <strong>the</strong> 1950s, its Walkabout editorial declared thatit would ‘underline <strong>the</strong> natural attractions of Australia, itsclimate, its outdoors, its plenty and its opportunities forpeople to settle in a more or less British atmosphere and wayof life’. This was <strong>the</strong> time of <strong>the</strong>n Immigration Minister BenChifley’s ‘populate or perish’ maxim.Daina Fletcher210 211

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