BEST - Bmag
BEST - Bmag
BEST - Bmag
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gorgeous<br />
FASHION + BEAUTY + HEALTH<br />
Top gear<br />
Brisbane’s fashion festival will showcase some of the nation’s<br />
best and brightest talent. Laura Nolan reports<br />
More than 50 big-name and emerging<br />
labels, retailers and designers will<br />
converge on Queens Park in the<br />
city to showcase their latest spring/summer<br />
collections over nine group shows at Mercedes-<br />
Benz Fashion Festival (MBFF) from 25 to 31<br />
August. Last year around 20,000 people attended<br />
the festival and, as a result, the designers<br />
involved enjoyed a communal revenue spike of<br />
$1.6million.<br />
The festival has been hailed as a great<br />
platform to promote and support local talent<br />
and boasts a fantastic mix of emerging and<br />
experienced designers – some have taken part<br />
since the first festival in 2006.<br />
Loyal stalwarts Julie Tengdahl, Easton<br />
Pearson, Sacha Drake, Paul Hunt, Maiocchi and<br />
Pia Du Pradal all will be making their seventh<br />
appearance at the festival, an event not to be<br />
missed according to Lydia Pearson of Easton<br />
Pearson. “It’s Brisbane and it’s where we’re<br />
based and we want to show support for the local<br />
industry and we’ve had our whole professional<br />
lives here – so if we can’t support it who can?”<br />
Pearson and her design partner Pamela<br />
Easton are gearing up to show off two new<br />
ranges from their main collection as well as their<br />
youth collection, EP by Easton Pearson, both<br />
inspired by a modern, bright and “James-Bond<br />
looking” 1960s themed villa off the coast of<br />
France where the designers once stayed.<br />
There is also plenty of new talent at this<br />
year’s festival, which has crossed the river from<br />
South Bank to an official marquee in Queens<br />
Park hosted by Treasury Casino and Hotel.<br />
Making their MBFF debut are labels including<br />
Wil Valor, Ginger and Smart, Begitta, Molly and<br />
Polly Swimwear, Urbbana and Trelise Cooper.<br />
At almost two metres tall (six foot five<br />
inches), former National Basketball League<br />
player Mark Ferguson is the man behind tailormade<br />
menswear label Wil Valor. Milton-based<br />
Ferguson turned to fashion designing seven<br />
years ago out of necessity, after struggling to<br />
find clothing that fitted him and looked good.<br />
He’s hoping the fashion festival will help<br />
take the name Wil Valor to a wider audience<br />
after relying on word-of-mouth so far to drive<br />
business from his single studio outlet. “It’s<br />
time for us to get out and let people know<br />
about us,” he says. “[The collection] is very<br />
bold, it’s bright, it might not be everyone’s style<br />
but it’s a bit more of a catwalk style and a little<br />
bit more flamboyant.”<br />
Easton Pearson’s collections (examples<br />
pictured above) will feature at both group<br />
shows on 25 August starting 6.30pm and<br />
8pm. Wil Valor will appear on 25 August at<br />
the group show starting 8pm. For program<br />
and tickets see www.mbff.com.au<br />
Read Brisbane’s Best I bmag.com.au 25