04.12.2012 Views

BEST - Bmag

BEST - Bmag

BEST - Bmag

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

gorgeous<br />

FASHION + BEAUTY + HEALTH<br />

Top gear<br />

Brisbane’s fashion festival will showcase some of the nation’s<br />

best and brightest talent. Laura Nolan reports<br />

More than 50 big-name and emerging<br />

labels, retailers and designers will<br />

converge on Queens Park in the<br />

city to showcase their latest spring/summer<br />

collections over nine group shows at Mercedes-<br />

Benz Fashion Festival (MBFF) from 25 to 31<br />

August. Last year around 20,000 people attended<br />

the festival and, as a result, the designers<br />

involved enjoyed a communal revenue spike of<br />

$1.6million.<br />

The festival has been hailed as a great<br />

platform to promote and support local talent<br />

and boasts a fantastic mix of emerging and<br />

experienced designers – some have taken part<br />

since the first festival in 2006.<br />

Loyal stalwarts Julie Tengdahl, Easton<br />

Pearson, Sacha Drake, Paul Hunt, Maiocchi and<br />

Pia Du Pradal all will be making their seventh<br />

appearance at the festival, an event not to be<br />

missed according to Lydia Pearson of Easton<br />

Pearson. “It’s Brisbane and it’s where we’re<br />

based and we want to show support for the local<br />

industry and we’ve had our whole professional<br />

lives here – so if we can’t support it who can?”<br />

Pearson and her design partner Pamela<br />

Easton are gearing up to show off two new<br />

ranges from their main collection as well as their<br />

youth collection, EP by Easton Pearson, both<br />

inspired by a modern, bright and “James-Bond<br />

looking” 1960s themed villa off the coast of<br />

France where the designers once stayed.<br />

There is also plenty of new talent at this<br />

year’s festival, which has crossed the river from<br />

South Bank to an official marquee in Queens<br />

Park hosted by Treasury Casino and Hotel.<br />

Making their MBFF debut are labels including<br />

Wil Valor, Ginger and Smart, Begitta, Molly and<br />

Polly Swimwear, Urbbana and Trelise Cooper.<br />

At almost two metres tall (six foot five<br />

inches), former National Basketball League<br />

player Mark Ferguson is the man behind tailormade<br />

menswear label Wil Valor. Milton-based<br />

Ferguson turned to fashion designing seven<br />

years ago out of necessity, after struggling to<br />

find clothing that fitted him and looked good.<br />

He’s hoping the fashion festival will help<br />

take the name Wil Valor to a wider audience<br />

after relying on word-of-mouth so far to drive<br />

business from his single studio outlet. “It’s<br />

time for us to get out and let people know<br />

about us,” he says. “[The collection] is very<br />

bold, it’s bright, it might not be everyone’s style<br />

but it’s a bit more of a catwalk style and a little<br />

bit more flamboyant.”<br />

Easton Pearson’s collections (examples<br />

pictured above) will feature at both group<br />

shows on 25 August starting 6.30pm and<br />

8pm. Wil Valor will appear on 25 August at<br />

the group show starting 8pm. For program<br />

and tickets see www.mbff.com.au<br />

Read Brisbane’s Best I bmag.com.au 25

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!