Writing Business English - Hong Kong Management Association

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Accurate English PronunciationAIMPoor pronunciation can hold you back in your career and hinder your business and personal growth. Whether you are makinga presentation or a sales pitch, participating in a conference call or just attending a meeting, clear English pronunciation makesa big difference to your credibility and confidence.RESULTSOn completion of the course you will:• be able to pronounce all English words accurately• have learnt dictionary skills so that you can quickly and easily solve all pronunciation problems• have increased confidence in speaking English clearlyCONTENT1. The essence of accurate pronunciation2. The concepts of sounds, syllables and stresses3. Knowing the tricks of the alphabet and especially those of the vowel letters4. Learning the International Phonetic Alphabet with ease5. The essential but most ignored dictionary skills6. Introduction to intonation and linking7. The major differences between British and North American EnglishSpeaking Business EnglishAIMCantonese speakers encounter many problems when speaking English in the workplace. Many sounds in the English languagedo not occur in Cantonese, and many words and sentences are incorrectly stressed. All of these problems can lead tomiscommunication and misunderstanding. This course is designed to give participants an understanding of the basics of speakingEnglish and a familiarisation with the language they will encounter in everyday business situations.RESULTSOn completion of the course you will:• understand the key rules of pronunciation, stress and intonation• be totally conversant with the language you will encounter in common business situations• increase your confidence in your ability to speak good EnglishCONTENT1. Speaking Basics2. Listening Basics3. Face-to-face conversations – handling visitors and small talk4. Telephone conversations5. Business meetings6. Business negotiations7. Cross-cultural issues8. The ‘elevator’ pitch
Presenting in EnglishAIMPresentations count. An effective presentation can make the difference between winning or losing a pitch, getting or not gettinga job or simply being successful or unsuccessful. The ability to speak English is no guarantee that you can present in English.This course will build and improve your skills and knowledge, and give you the confidence to make effective presentationsin English.RESULTSOn completion of the course you will:• be able to engage your audience and effectively communicate your messages even in English• have a better structure and flow to significantly increase the clarity of your communication?• know how to effectively add fun to your presentations• have much greater confidence when faced with making a presentation in EnglishCONTENT1. What’s in it for me? (WIIFM)2. Guiding your audience by using ‘signposting’3. Connecting to your audience by using the ‘you attitude’4. Choice of words in terms of ease, appropriateness, word class and pronunciation5. Conciseness in PowerPoint slides6. Relating and connecting different messages7. The importance and quick fixes of English pronunciationEnglish 360AIMIt is essential that we get regular, high quality exposure to the English language if we want to master it. The English 360course has been designed for busy managers and executives to maintain and enhance their language skill through readings,discussions and fun activities. It covers all aspects of the language: listening, speaking, writing and reading. You will be amazedby the effectiveness of such a great learning experience.RESULTSOn completion of the course you will:• be much more confident to use English• be able to use dictionaries more efficiently and effectively• be able to read faster and have a better vocabulary• be able to understand native English speakersCONTENT1. The essence of good dictionary skills2. How to be a more efficient and effective business reader3. Revisit the important grammar fundamentals4. A quick fix of pronunciation problems
Page 2 and 3: Better Business English Starts here
Page 6 and 7: The courses have been developed and
Page 8: Registration FormPlease fill in the

Writing Business English - Hong Kong Management Association

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