Page 10 / Lawyers USA June 2011 / 2011 LUSA 158BUSINESS MATTERSUsing the Internet for researchEveryone knows the quantity of informationavailable on the web hasgrown exponentially. But how canlitigators find the most useful andcost effective sites for research?Volume Two of “Find Info Like a Pro” maybe able to offer some guidance.In Volume One, authors Carole A. Levittand Mark E. Rosch (the president and vicepresident of Internet for Lawyers, which offersInternet research training to legal professionals)provided tips on some of thebest websites for finding information andhow to use them effectively.The second volume focuses on publiclyavailable information on government websiteslike PACER and state and local governmentsites.Levitt and Rosch recently spoke withLawyers USA staff writer Correy Stephensonabout their book and how litigators canget the most value out of Internet research:Lawyers USA: Why do lawyers need guidancein this area?Rosch: Just because more information isbecoming available online hasn’t made itany easier to find. Very often governmentagencies do a very poor job of one, publicizingthat information is available, andtwo, documenting how you dig that informationout when you get to the site.Practicing attorneys don’t have the timeto sift through a website, figure out what thissearch box does, or how to drill down to theinformation that is really useful to them. Thegoal of this book is to show attorneys whereto go to get the information that is most usefulto them in the least amount of time.Levitt: The book is a cheat sheet!Lawyers USA: What is your advice onfree vs. paid information?Levitt: A lot of lawyers pay for informationand don’t realize they could get it forfree. For example, Google Scholar offersfree case law if you know how to search it.The goal of our book is to tell lawyerswhere to find information for free or whento pay for it, as there are certain times paydatabases are necessary.Rosch: Real property records are the bestexample of when paying for informationmakes sense. Real property records arepublic documents, but local jurisdictions byvarying degree may or may not make the informationavailable on the Internet for free.Some jurisdictions allow you to searchby name and see all of the property records,but in others you have to search with an address.So if you are trying to do a state-wideor a national real estate search, looking forrecords from free sources online will betime-prohibitive, and going to a paid databasemakes more sense.Lawyers USA: What is the best site for investigativeresearch that lawyers aren’t using?Levitt: When lawyers perform investigativeresearch, most don’t think aboutchecking out the docket database and thecase law database to search a person ora company by name. I think most lawyersconsider the case law database as only away to search for case law when writinga brief.We write about the very inexpensive governmentPACER database, as well as a numberof state bar organizations that offer freecase law searching in databases like Casemakeror Fastcase. Most attorneys are familiarwith PACER for filing documents, butare not familiar with using it as an investigativetool. If you read a complaint or answersto interrogatories about a particularperson or company, you can get valuablebackground information or leads (rememberingthat a complaint contains allegations,not facts). Lawyers are so wedded tousing a pay database that they don’t evenexplore free databases like these.Rosch: Similar to PACER, the Securitiesand Exchange Commission’s database,EDGAR, can be very useful in the same way.It used to require a company name or tickersymbol to search, but the SEC now allowsfull-text searching, so you can search by anindividual or company’s name and find allthe company filings that mention them.Lawyers USA: How can lawyers best usethis book?Rosch: The book is less of a cover-to-coverread and more of a desktop referencebook. Look through the table of contents,find the chapters that are most applicableto your practice and become familiar withwhat’s in the book. Then, when you needthat kind of information, use the book as aguide to dig it out.We also continuously update the bookvia our blog, which highlights changes tosites or new resources.Levitt: The book uses templates to quicklyshow readers what each site is all about.From a lawyer’s standpoint, it explains why[you] would use this particular site, talksabout the contents of the site <strong>–</strong> with lots ofscreen shots <strong>–</strong> and our view of what we likeabout the site, or what we might like to seeimproved.There is [also] a CD included that givesyou the ability to link to any site mentionedin the book, arranged alphabetically and bytopic. So if you are working on a bankruptcycase, you can look up bankruptcy andfind all the related sites.Rosch: One of our pet peeves with otherbooks is that you don’t know whetheror not a site is free until you dig into thedescription. We wanted to make it asclear as possible, as early as possible,what readers were getting themselvesinto, so we included the “$” symbol todesignate a paid site at the beginning ofthe description.We also include real-world war stories,which are examples from lawyers who haveused these resources. … The war storiesshow exactly how other lawyers in similarsituations used these sites and this informationeffectively.Questions or comments can be directed to the writer at:correy.stephenson@lawyersusaonline.comSeven simple steps can help you in picking better juriesContinued from page 4to be very quiet. Jurors will struggle withthe question and they need to struggle withit. This will tell you how they will grapplewith the issue during the trial. Also, watchtheir nonverbal responses very carefully becausethey will tell you a great deal aboutthe jurors’ reaction to the issue.Step #4: Create a dialogue or mini-deliberationamong jurors.You are not just picking individual jurors.You are picking a group of people to decideyour case. You want to see how they interactand work with each other.So ask Juror #7 how much he thinks amanufacturer considers consumer safetywhen it is designing a product. Then ask Juror#11 how she feels about Juror #7’s comment.Keep bouncing the issues around thejury box until you are facilitating a discussionamong the jurors.Make sure you hear from everyone youthink may be a strong opinion leader onthe topic. This is essentially recreating thedeliberation dynamic in voir dire. Youwant to see how the jury works with oragainst each other, and how the personalitiesmesh or clash.Step #5: Don’t sabotage your voir dire.Many attorneys don’t ask jurors key questionsbecause they are concerned that a juror’sstrong opinions will “poison the panel.”Stop worrying. In most cases, jurors alreadyhave their own strongly held beliefs.Hearing someone else discuss his or herfeelings typically reinforces or contradictsa person’s own belief but usually doesn’tinfluence it. It’s better to get those attitudesout in the open so you can decide whetherto make a cause or peremptory challengerather than let those attitudes play out indeliberations in an unpleasant way.Also, stop spending significant time indoctrinatingjurors about your case or“planting themes.” Wait until opening statements.Voir dire is the time to let them talkand target unfavorable jurors.Many an attorney has lost a cause challengeand had to use a precious peremptorystrike after asking, “But do you think you canbe fair and impartial?” Do not ask this questionunless you are trying to rehabilitate a favorablejuror you might lose for cause.Similarly, only ask a favorable juror youmight lose for cause if he or she can “setthat opinion aside and decide the case onthe evidence.” By eliminating biased jurorswith cause challenges, you can preserveyour precious few peremptory challengesfor questionable jurors, improving the overallcomposition of the panel.Step #6: Look at the whole panel whenmaking your strikes.We sometimes focus so much on eliminatingjurors with any negative characteristicsthat we lose the big picture. We arepicking a jury, a group that ultimately hasto work together toward a verdict. Whileone juror may not be great on a single issue,they may be a follower and have a goodrapport with a couple of other jurors youlike. Figure out the kind of personality thatfits your case best (e.g., analytical, empathetic)and look for a group that seems toembody those traits. This may mean thatyou leave a juror or two on the panel whohas a couple of negative traits.Step #7: Tailor your case to your jury.If you have taken notes on what jurorssaid during voir dire, use these themes andphrases in your opening statements, examinationsand closing arguments. If youhave asked evocative questions, the jurorshave told you what is important to them.Using that information in presenting yourevidence demonstrates that you are workingto make your case understandable andmeaningful to them.
2011 LUSA 159 / June 2011 Lawyers USA / Page 11VERDICTS &SETTLEMENTS$40 million for Florida tobacco widowerBy Correy E. StephensonStaff writerAJacksonville, Fla. jury has awarded atotal of $40 million to the widowerof a smoker who died of chronicobstructive pulmonary disease,including $34 million in punitive damages.It was the third-highest verdict so far inthe Engle progeny cases, where individualtrials are held to determine if the plaintiffwas addicted to cigarettes and whetherthat addiction caused his or her injury.If a jury answers affirmatively, they arepresented with the Engle findings: that cigarettesare defective, unreasonably dangerousand addictive, and that the tobaccoAT-A-GLANCE✦ After the six-person jurydeliberated the first phase of thetrial for about one hour, theyasked for a calculator. Fortyminutes later, they had a verdict.✦ The next day, the jury spentless than three hours deliberatingbefore awarding $34 millionin punitives against the twodefendants combined.companies conspired to conceal health andaddiction information with the intention ofconsumer reliance on the misinformation.After this verdict, two more plaintiffs wonEngle verdicts in May, with one receivingroughly $1 million and the other $3.6 million.(To read more about those cases, see “Plaintiffswin two more Engle suits,” on page 12.)Of the 46 cases tried to date, plaintiffshave won 33 cases, ranging from a $300 millionvictory to just $86,000.Keith Mitnik, a partner at Morgan & Morganin Orlando, Fla. <strong>–</strong> who won the secondhighestEngle verdict, $90.8 million, lastApril <strong>–</strong> represented the most recent plaintiff,Andy Allen, in his suit against R.J.Reynolds and Philip Morris on behalf of hisdeceased wife, Patty.Mitnik, who estimated his firm has 150 Englecases, said that plaintiffs will continue towin because “the bottom line in these casesis that we are right and they are wrong.”Both tobacco defendants said they planto appeal.“We will appeal because this court violatedFlorida law and due process by allowingthe plaintiff to rely on general findingsby a prior jury that are unconnectedto the facts in this case. We also think thatthe punitive damages award is excessiveand not supported by the evidence,” PhilipMorris said in a statement.David Howard, spokesperson for R.J.Reynolds Tobacco Co., said the companyis “disappointed with the jury’s decisionsin the matter and we will appeal.”‘A cigarette industry success story’Patty Allen started smoking in 1966 as asenior in high school and smoked almostuntil her death in 2009.“She fell directly into the model of whatturned out to be a cigarette industry successstory at the time,” Mitnik said. “She gothooked young and proceeded as if therewas no real reason to stop.”Mitnik said that over the years, Allen triedpatches, medication, hypnosis <strong>–</strong> just aboutanything <strong>–</strong> to quit, but was unable to do sobecause of the strength of her addiction.She was finally able to quit after her diagnosisbut died later that same year.Allen’s kids would hide her cigarettes“Internal companydocuments indicatedknowledge of the presenceof dangers, yet they notchedthe threat level down a bit.”<strong>–</strong> Keith Mitnikand her husband “begged her to quit smoking,”Mitnik said.While the couple’s relationship was generallypeaceful, “one of the few things theyfought about was her smoking,” he said. “Ilikened it to an intruder on your wife thatyou fight as hard as you can, but he livedwith that intruder for their entire marriage.”During the almost four-week long trial,the defense emphasized choice, Mitnik said.But he told jurors that Allen and other smokers’choices were made under the powerfulinfluence of addiction and the industry’sheavily financed, reassuring message.“One of our counter-arguments is thataddiction corrupts and destructs the naturalprocess of self-preservation,” he explained,which meant smokers like hisclient weren’t able to make an unfetteredchoice to continue smoking.As the public became increasingly awareof the dangers of cigarettes, Mitnik presentedevidence about the tobacco industry’scalculated decision to convince smokersit was ok to continue smoking.“Internal company documents indicatedknowledge of the presence of dangers, yetthey notched the threat level down a bit,”he said. So the companies <strong>–</strong> despite the factthey already had information as to the dangersof smoking <strong>–</strong> told the public that theywould investigate the health issues andwould let them know if anything was wrong,Mitnik said.“For smokers or those starting to smoke,it was the message they wanted to hear:there is no real reason to stop.”Mitnik told jurors the defendants “intentionallydrove the threat level down to keeppeople smoking, and they did it for one reason:money.”“That evidence is compelling in thecourtroom,” he said.Mitnik also stressed the importance of orientingthe jury to the time and place whenthe plaintiff began smoking and the tobaccoindustry began its decades-long campaign.“It is so hard for a jury of today to judgewhat was going on through the lens of a differenttime and place,” he explained. “Wehave to keep reminding jurors that this wasa different era.”Jurors: We need a calculatorAfter the six-person jury deliberated thefirst phase of the trial for about one hour,they asked for a calculator, Mitnik said.Forty minutes later, they had a verdict.Jurors awarded Allen $6 million in compensatorydamages.The next day, the jury spent less thanthree hours deliberating before awarding$34 million in punitive damages, split evenlybetween the two defendants.The jury apportioned 40 percent of thefault to Allen, decreasing the $6 millioncompensatory award to $3.6 million.“In order to get the attention of thesecompanies, it takes a lot of money,” Mitniksaid. “People don’t think in terms of billionsof dollars, so we have to try to make itsomething manageable and practicable.”He suggested jurors analogize a “luckyAmerican” with a net worth of $80,000 to aTo SubscribeLAWYERS USA Newspaper■ 2yr. (24 issues) subscription ($379)■ 1yr. (12 issues) subscription ($220)©iStockphoto.com/Stepan Popovdefendant with a net worth of $8 billion.(The companies have net worths of $7 billionand $9.2 billion, so Mitnik said he chosea number in between.)“If the individual gets a $200 speeding ticket,that hurts. That will have a big deterrenteffect,” he argued. “To create an equivalenttype of impact on a company with a networth of $8 billion, it would take $20 million.”Mitnik broke the comparison down in incrementsfor jurors to look at, understandand apply to the case.Plaintiff’s attorneys: Keith R. Mitnik, GregoryD. Prysock, Joe Taraska and Katy Massaof Morgan & Morgan in Orlando andJacksonville, Fla.Defense attorneys: Dennis Murphy ofJones Day in Cleveland for R.J. Reynolds;and Dan Webb of Winston & Strawn inChicago for Philip Morris.The case: Allen v. R.J. Reynolds; April 27,2011 (compensatory); April 28, 2011 (punitive);Duval County Circuit Court, Jacksonville,Fla.; Judge Tyrie Boyer.Questions or comments can be directed to the writer at:correy.stephenson@lawyersusaonline.comName ____________________________________________Firm___________________________Address __________________________________________________________________________City / State / Zip __________________________________________________________________Phone _____________________________________________Fax___________________________E-mail_____________________________________________■ Payment Enclosed ■ Bill Me Credit Card: ■ MC ■ Visa ■ Am ExCard No. ______________________________________ Exp. Date______________________Signature ______________________________________Make checks payable to:Lawyers USASubscription ServicesP.O. 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