enrico grassi - In Sella Ad Un Sogno

WHAT ONE NEEDSElettric 80 and Bema are my successes. But it’s a long story how I’ve reached that,and, frankly speaking, it’s hard to tell how. Firstly, I should mention that a goodcompany is born when one uses good opportunities at the right moment and canwait. There’s no crisis if you thoroughly think everything over taking reasonabledecisions and never let your head whizz. I always recall a passage from the Bible,the story about Joseph who was able to interpret the Pharaoh’s dreams: he had adream about seven fat cows and seven scraggy ones. The seven fat cows meantseven years of plenty and the seven scraggy cows meant seven years of decline.Joseph advised the Pharaoh that he shouldn’t squander and consume all theresources at the time of plenty and that he should use the riches sensibly. Thus theywould be able to overcome the crisis. Whatever I do I always use my head: first,when staging and thinking over new ideas and then when planning and using myresources. And the most important and promising resources for me are mybusiness partners and the company’s staff. I have an open dialogue with them, theiradvance as workers and their development as personalities are crucial to me. Agood company must be prosperous and functioning in every small detail, and toreach that it must be positive; it must possess welfare and bear it.Frankly, I think reaching something considerable doesn’t happen without luckyconcurrence of circumstances, but sometimes I ask myself whether thesecoincidences happen by chance or whether their secret lies in the signs I catch. Asfar as my companies’ creation is concerned, this has been written about in a largenumber of articles with a detailed description. But I’m still here and I continue towatch, rejoice and dream. And travel, of course, as travelling nowadays is asynonym of professional growth, especially for me, and this is my true school. Ourlife is full of moments that can make you deviate from the intended course, and Ishare the opinion that often incompetent advisors can be your worst enemies whena heap of hypocritical assertions, mistaken decisions falls to you, and at somemoment these people advise that you should give up your dreams. Now then, atthis moment everything is in your hands! It’s necessary to move on and continueyour travel. As, I repeat it once more, travelling is our best advisor. And then, asalways, you have to continue to work hard because no one will come to help youout.